Marketing And Finance

Marketing 4 P's : Marketing communication (Promotion)

4.24 (104 Ratings)


Skill level


Course cost

About this course

This course introduces the concept of marketing communication (Promotion), the final component of the marketing mix. It elaborates the 6 M model of marketing communication and how it plays a crucial role in the strategic planning of a firm. It also introduces Integrated marketing communication and its mix of promotion tools. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.

Skills covered

  • check Marketing communication

Course Syllabus

Marketing 4 P's : Marketing communication (Promotion)

  • play 6 M model of marcom
  • play Effective marketing communication
  • play Case discussion
  • play Integrated marketing communication
  • play Advertising
  • play Personal selling

Course Certificate

Get Marketing 4 P's : Marketing communication (Promotion) course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate
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