Data Science

Marketing and Retail Analytics

4.64 (233 Ratings)

Beginner

Skill level

Free

Course cost

About this course

This beginner course explains some basic terminologies used in marketing and discusses an application of analytics in retail. Marketing analytics is the process of measuring, managing and analyzing marketing performance to maximize effectiveness and to optimize return on investment. The course also explains RFM, a marketing technique that is used to determine quantitatively which customers are the best ones by examining factors such as recency of purchase, frequency of purchase, and how much a customer spends.

Skills covered

  • RFM Analysis
  • KINME

Course Syllabus

Marketing and Retail Analytics

  • Overview of Marketing
  • Marketing Terminologies
  • RFM Analysis - Using Tableau
  • RFM Analysis Using - KNIME
  • Percentiles and Auto Binner Function in KNIME

Course Certificate

Get Marketing and Retail Analytics course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

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