Is Design Thinking PepsiCo’s Secret to Market Dominance?
Pepsico CEO Indra Nooyi took up the reins of the company when it was facing a considerable drop in sales. As a way to address this, she revised her business strategy to...
What is Design Thinking and Why it is important in Business?
Design Thinking, as a concept, is rapidly being picked up today as a solution based technique to major problems - and at this rate, it might just be the next big business...