mba in marketing management

When it comes to career opportunities after a one-year MBA in Marketing Management program, there lies a plethora of job profiles to zero-in on. The companies now hunt for marketers for diverse job profiles. Amongst all the major employers, Specialist marketing, advertising and PR agencies are not only the juggernaut employers.

Marketing is a core element of all companies and, therefore, opportunities exist across all market sectors – private, public, and voluntary. This begins from the consumer and information technology industries, financial department to not-for-profit organizations, such as NGOs and higher education institutions.

A marketing management degree helps to understand and anticipate customer demand, identify target competitors’ markets, and communicate effectively with them. The avenues to dig in as marketers are customer behavior and psychology, business management, human resources, and culture, as well as impacts on marketing strategies.

It also offers you with a strong skill set that consists of:

  • The ability to communicate and present oneself
  • Strategic thinking and forecasting the demands
  • Research and analytical skills 
  • Presentation skills
  • The ability to use your initiative and think creatively

Here are the top five career opportunities after a One-Year MBA in Marketing Management:

1. Sales Manager

The Sales department is a process of selling and promoting a product. This career opportunity is generally associated with a hectic work schedule, targets, and majorly focuses on incentives. To sail through as a sales manager, a marketing student has to have a firm hold over his/her communication skills and has to be enthusiastic to maintain a sales team that brings ground-breaking results.

The salesperson is accountable for allocating distributors, setting salary goals, building a sales plan, analyzing data reports, studying the market competitors, and fulfilling the targets of the company. Maintaining a rapport with the stakeholders in the sales and distribution channel is also a major role of a Sales Manager.

Payroll Check

The salary package of a sales manager starts from 5-7 lakhs per annum which would easily go above 8-10 lakhs with adequate experience.

2. Brand manager

A brand manager’s role is to manage the brand. It is the most dynamic job profile, and tends to keep the managers on their toes! A marketing professional as a brand manager is responsible for exhibiting a positive identity for a specific product among the consumers of the brand.

The brand manager has to list down long-term strategies, interpret the market patterns, work with the price of the product and product development, etc. The person would also be responsible for activities like promotions, advertising, media engagement, and other regulatory frameworks.

Payroll Check

The starting salary package of a brand manager ranges between 6-8 lakhs per annum and rises to 10-12 lakhs with adequate experience and skills.

3. Market Research Analyst

All the teams in an organization can understand the customers and market with the help of vast data relating to it. So, the role of collecting all data related to the market and analyzing its trends and the target audience that falls upon the Market Research Analysts.

Students who opt for a job profile as Market Research after Executive PGDM in Marketing, are employed for assessing consumer behavior to help and mend the strategies of the company to have a firm hold in the market and market their products and services.

Market Research analysts also have to design surveys and research methodologies to gather information, do a lot of data crunching, and help in drafting marketing strategies for the organization. In short, the market research analyst is a responsible work profile as one has to focus on all the realms of the market.

Payroll check

The payroll of a Market Research Analyst ranges from 6-8 lakhs per annum which would easily go above 15-20 lakhs with adequate experience and skills.

4. Digital Marketing

With the big digitization knocking the lives of humans, digital marketing as a career option has seen a skyrocketing rise. It is no way different from traditional marketing techniques. Instead, It is more flexible and ingenious to leverage the businesses. 

This sector innates areas such as Search Engine Optimization, Pay-Per-Click(PPC), Social Media Marketing, Web content writing, Email Marketing, Marketing Automation, and so on that work for both B2B and B2C.

The versatility in this segment can be seen in the career opportunities it offers in the roles which are:

  1. SEO manager
  2. SEM/PPC expert
  3. Social media manager
  4. Content Writer
  5. Growth Hacker

Payroll check

The pay scale of a digital marketing manager could be between 5-7 lakhs per annum which would easily go above 12-14 lakhs with adequate experience and skills.

5. Business Development Manager

Business Development Manager is the most creative role in an organization. The Business Development Manager is responsible for facilitating new business opportunities, in addition to accomplishing the existing targets. 

A marketing graduate as a business development manager has to be accountable for business growth and improvement and developing healthy relationships with clients, suppliers, customers, and other stakeholders. They need to strategize to develop and improve the business. 

Payroll Check

The salary of a business development manager starts with 6-8 lakhs per annum which would go up with 10-12 lakhs with adequate experience and skills.

There are plenty of other career opportunities that have started gaining limelight.

  1. Media Strategist
  2. Marketing Analyst
  3. Media Manager
  4. Media Planning Manager
  5. TV Producer
  6. A/V (Audio-Video) Editor
  7. Digital Media Assistant
  8. Corporate Communications Head
  9. Digital Media Analyst
  10. Channel Head

The world for marketers is an ocean full of career opportunities. Be it mainstream careers, or any of the new and evolving careers, marketing management is still an evergreen sector for employment. This brings us to the end of the blog on MBA in marketing management. If you wish to upskill, join Great Learning’s Executive PG Program in Management and unlock your dream career today.

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