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How IPL has changed the face of Digital Marketing

Introduction What’s the one thing besides the players that is most common during the IPL (Indian Premier League) season?  Owners? Glamour quotient?  Well, the answer to this question is advertisements.  From the billboards, players’ jerseys, stumps, or your emails bulldozed with discounted F&B coupons… IPL digital marketing is one of the most successful platforms. IPL […]

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B.Tech Program in AI And it’s Use-case in IPL – Weekly Guide

This week’s Artificial Intelligence guide talks about two hot topics in the country right now, i.e., education and IPL. Let us see the advancements that AI could bring into higher education and cricket.  IPL 13: Former BCCI Treasurer wants use of Artificial Intelligence after Narine incident After the Kolkata Knight Riders spinner, Sunil Narine was

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