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marketing interview questions

Top 50 Marketing Interview Questions 2024

Marketing is a key aspect of any business and encompasses a wide range of strategies and techniques to promote products or services, increase brand awareness, and drive sales. In a marketing interview, candidates may be asked about their experience with market research, advertising, branding, digital marketing, and other areas. Additionally, they may be asked to […]

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consumer behaviour

Consumer Behaviour in Marketing – Everything that you need to know

Have you ever wondered why sometimes you choose an Apple over a Doughnut?  Oh, maybe because you always look for healthy alternatives. Or sometimes a Doughnut over an Apple?  No, not because you don’t want to lead a healthy lifestyle but because as a consumer your behaviour changes. There’s a lot that can be learnt

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affiliate marketing

What is Affiliate Marketing?

Everyone is fond of social media these days. Be it Instagram or Facebook. Netizens spend hours and hours checking feed, stories, bios, etc. While the one set of netizens just sit, relax and enjoy this feed. There is this other kind of netizens who create content and earn dollars through affiliate marketing. Sounds interesting, right? 

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MBA in marketing

Top 7 Career Options after MBA in Marketing -2024

Opting for an MBA in Marketing gives you several job opportunities in the marketing aspects of the business. You can work in areas such as brand marketing, sales, various marketing channels, product management, leadership management skills, market research and consumer behaviour, to name a few. Best 7 Career Options after MBA in Marketing MBA in

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mba in marketing management

One-Year MBA in Marketing Management in India: Career Options and more

The skill-set a One-year MBA program in India can impart Career options after one year MBA in India #1.Sales Manager #2. Brand manager #3.Market Research Analyst #4. Digital Marketing #5. Business Development Manager Other career opportunities one can take up post the One-year MBA When it comes to career opportunities in India after a one-year

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Performance marketing

Everything you need to know about performance marketing

Introduction What is performance marketing? How to create a Performance Marketing Campaign? Performance Marketing Platforms Strategies for Performance Marketing Types of Effective Performance Marketing Performance marketing tips Conclusion Introduction Performance marketing has been leaving a mark in the world of Digital Marketing for years now. The popularisation of such kind of marketing has been a

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marketing-management

What is Marketing Management? – The Complete Guide

Marketing Management is basically identifying market opportunities and implementing strategies to tell your consumer base about your products/services/business that can help you become profitable and build a brand. There are a zillion definitions of Marketing Management which makes it complicated for many to understand the Concept in detail. Well, we are here to make this

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