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What Are Google Ads

What Are Google Ads and How Do They Work?

You own a plant nursery in Bangalore and may want to expand your reach online. In that case, advertising with Google Ads might be the correct choice for you. However, the question is, What are Google Ads?  Google Ads is an online advertising platform, one of the most used digital marketing tools, which shows you […]

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seo vs sem

SEO vs SEM: What’s the Difference

The terms SEO and SEM are often wrongly used interchangeably. They are two different methods used to reach their target audience on search engines such as Google. These search engines typically showcase two types of search results: paid and organic.  Paid results are those results that show up when a company pays for Google clicks,

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