A Guide to understanding Digital Marketing

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Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

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Benefits of Digital Marketing

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Types of Digital Marketing

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How to Do Digital Marketing

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Some of the top companies, such as

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A report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not.

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If you are curious to get into the world of Digital Marketing, do apply for the PG Program in Strategic Digital Marketing.

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Benefits of the Program

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A Guide to understanding Digital Marketing

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

Benefits of Digital Marketing

- Easier to create awareness and engagement - Helps to convert new buyers into fans - Kickstarts word-of-mouth and social sharing - Shortens the buyer's journey

Types of Digital Marketing

– Search Engine Optimization (SEO) – Content Marketing – Social Media Marketing – Pay Per Click (PPC)

– Native Advertising – Marketing Automation – Email Marketing – Online PR – Inbound Marketing

How to Do Digital Marketing

- Decide your goals - Establish your target audience - Make a budget for each digital channel - Conduct keyword research - Create engaging content - Iterate based on the analytics you measure

Some of the top companies, such as

are making the most of Digital Marketing

A report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not.

If you are curious to get into the world of Digital Marketing, do apply for the PG Program in Strategic Digital Marketing.

Benefits of the Program

1) A program by India's Most Comprehensive Digital Marketing Program 2) Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing, and more. 3) Get one on one career guidance and resume workshops to crack interviews and become job-ready

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