Why MBA in marketing

Acquiring Executive PGPM in Marketing can open up your future by helping you land a lucrative job. But, many MBA aspirants find themselves indecisive over which specialization to foray into. There are options galore such as marketing, entrepreneurship, finance, HR, etc., and it is quite natural to wonder which one would fit you. Your decisions should hinge on not only the perks that the specialization offers but also your own inherent capabilities. You might not find yourself to be the right fit for the type of MBA that has captured your fancy. For example, you may think HR jobs are lucrative, but maybe your personality is not suited for the job description and you’d end up being miserable. Having said that, you do need to understand what a particular specialization can do for your career. To help you out, in this article, we will go over some reasons why an MBA in marketing might be a wise choice for you.

Marketing will never become redundant

The primary reason why MBA in marketing is a good career move for you is that we live in a commercialized era, and it is here to stay. No matter how many tech revolutions alter the world, marketing will continue to be the core of any business. Companies will always need to sell their products or services and attract the attention of their target audience.  So, your specialization will never become obsolete, and you will never find yourself in between jobs. In fact, with competition becoming fiercer than ever before, businesses are always on the lookout for bright young marketers who can come up with unique ideas and solutions. When it comes to opportunities, the sky’s the limit with MBA in marketing.

If you choose digital marketing, then you may even have an added edge. We live in a digital era and the current pandemic has made major businesses go online. This is a new norm and industries are scrambling to cope with this trend. So, there will be a lower risk of downsizing because businesses set aside a substantial fund for coming up with new digital marketing strategies and implementing them. And, if you are good at what you do, your job is secure. 

Retention rates are also high in the marketing industry. Very few companies would be willing to part ways with an employee who has a thorough grasp of marketing and consumers and is familiar with the needs of and challenges faced by the company. Employees with an MBA in marketing are an asset to their employers. 

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Learn while you earn

Do you feel like you need to upgrade yourself to get better job prospects? And, you can do just that with an online MBA in marketing course from the comfort of your home. These courses are top-notch and look impressive on your CV. Since these courses follow a video format and are conducted completely online, even busy working professionals can opt for these. Online MBA in marketing courses also offer weekend mentorship sessions. You can gain a thorough understanding of dynamic courses like digital marketing. 

You will be spoilt for choice

Another thing to remember when you ask yourself why MBA in marketing is that businesses revolve around marketing. Every industry hires marketing teams, be it retail, healthcare, makeup, fashion, telecommunication, publishing, banking or automobile. Every day, hundreds of thousands of products and services are being launched across the spectrum of industries. So, you can try your hand at any one of them. If you feel like you don’t belong in that industry, then you can switch to another one. 

A world of excitement 

One more reason to say yes for MBA in marketing is that marketing will keep you on your toes. You will be busy all day brainstorming, analyzing, studying new trends and communicating with other brilliant minds. Each day presents its own challenges and unique opportunities to resolve them. So, if you are up for an exciting professional life where each day will not be a repeat of the previous one, then you need to try out marketing.   

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A cushy job

The simple answer to why MBA in marketing is that you make a lot of money. All the intense hard work and months of sleepless nights will be paid off once you get a job in marketing. An MBA lays the patch to a successful career, and an MBA in marketing will help you bag exceptionally well-paying jobs. With Executive PGPM in Marketing, you can bring home plush pay packages. The average salary of new MBA in marketing professionals is INR 7.5 lakh. With seniority and promotions, it’s only a matter of time before you earn compensation to the tune of INR 2 million. Factors that will determine your salary are the city where you’re working, the industry, the size of the business, etc. But, the fact of the matter is, you will work hard and be compensated handsomely.

Equips you with the right set of skills

Quite a lot of firms hire marketing graduates, and they are paid attractive salaries. So, why pursue MBA in marketing? Because most of the premier companies such as Ogilvy, Microsoft, Google, Vodafone, Amazon, and giants of that league only hire candidates with experience. So, if you want to be in the big league, then you need that knowledge. MBA in marketing delves deep into market research, market trends, market forces, the behaviour of consumers, managing a brand, consumer psyche, and even economy and finances. You will also pick up skills relating to business administration. You also acquire vital skills such as risk assessment, logical analysis and a bit of crisis management. During your MBA in marketing course, there will be simulations of real-life challenges and crises and you will learn how to tide over them with a calm mind and without making any grave errors. There will be internship programs where you will witness first-hand what it’s like to belong in the marketing world. 

Essentially, with Executive PGPM, you will become an employee whom employers can bank on for every requirement. That increases your worth in the eyes of your prospective employers. 

You can be as creative as you want

Executive PGPM in marketing gets you a job where you can let your creativity soar. Ideas, concepts no matter how improbable will always be entertained. You will not have to reign in your creative soul. There are no fixed formulas and no one to shoot down your innovation. Creative freedom is one answer to why MBA in marketing is so coveted.  

You can’t go wrong with Executive PGPM in marketing. You will have to put in a lot of hard work, but trust us, it will be worthwhile. If you are a creative soul with a heedful of unique ideas, not afraid to work long hours, and yearn for the freedom to bring innovative concepts to life, check out Great Learning’s Executive Post Graduation Program in Management.



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