{"id":101412,"date":"2024-11-07T16:36:41","date_gmt":"2024-11-07T11:06:41","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/?post_type=web-story&#038;p=101412"},"modified":"2024-11-07T16:43:08","modified_gmt":"2024-11-07T11:13:08","slug":"the-power-of-data-in-digital-marketing","status":"publish","type":"web-story","link":"https:\/\/www.mygreatlearning.com\/blog\/web-stories\/the-power-of-data-in-digital-marketing\/","title":{"rendered":"The Power of Data in Digital Marketing"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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poster-portrait-src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-7464231.jpg\"><amp-story-page id=\"dd6a669f-ff4b-4633-8eb4-c601e98b40f1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a566e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-900a850f-fb71-4262-84f0-d6b803224ac7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.25243%;top:7.11974%;width:83.25243%;height:34.78964%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-be108bc9-3a51-48c4-b495-24be6163e44c\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:3.1230639577259476% 0;font-family:&quot;Gelasio&quot;,serif;font-size:0.889968em;line-height:0.88;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:3.1230639577259476% 0;font-family:&quot;Gelasio&quot;,serif;font-size:0.889968em;line-height:0.88;text-align:center;padding:0;color:#000000\" id=\"the-power-of-data-in-digital-marketing\"><span><span style=\"font-weight: 700; color: #fff9ee\">The Power of Data in Digital Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:49.67638%;width:100%;height:59.54693%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3ae1b9b1-53a6-4ee3-9798-5fdb2df0500f\">\n<div style=\"position:absolute;width:100%;height:111.95651%;left:0%;top:-5.97826%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231.jpg\" alt=\"7464231\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231.jpg 2000w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-1536x1536.jpg 1536w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-1024x1024.jpg 1024w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-768x768.jpg 768w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-300x300.jpg 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-150x150.jpg 150w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/7464231-96x96.jpg 96w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"434c112e-3463-4dc6-aa8e-cb97f13a4e8e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c91df060-70d8-4bec-89c1-2ad367d4d4b5\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3303d3de-04b1-4221-884c-7579d2e683e0\",\"keyframes\":{\"transform\":[\"translate3d(0px, 435.97894%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bdf883d8-4eb8-49c4-bc3c-d1dbe3b94b2b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":400,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6b999dac-2ddb-422d-a0ad-e69ae5ed4d45\",\"keyframes\":{\"transform\":[\"translate3d(0px, 170.70012%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":400,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a566e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b8ea29e5-ce25-4204-8660-afe56bb6b952\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:17.71845%;top:50%;width:64.32039%;height:13.59223%;opacity:1\">\n<div id=\"anim-c91df060-70d8-4bec-89c1-2ad367d4d4b5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-3303d3de-04b1-4221-884c-7579d2e683e0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 435.97894%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-5ad5b20a-e1ef-4341-a9ea-afc442cca079\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.1515330188679243% 0;font-family:&quot;Gelasio&quot;,serif;font-size:0.582524em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff9ee\">Importance of Data<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.4466%;top:68.93204%;width:63.34951%;height:23.6246%;opacity:1\">\n<div id=\"anim-bdf883d8-4eb8-49c4-bc3c-d1dbe3b94b2b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6b999dac-2ddb-422d-a0ad-e69ae5ed4d45\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 170.70012%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-d3bb1cdf-9ab7-4444-a71b-e4a5bfd27410\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.39960488505747127% 0;font-family:&quot;Gelasio&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.39960488505747127% 0;font-family:&quot;Gelasio&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\" id=\"data-is-crucial-for-understanding-customer-behavior-and-preferences\"><span><span style=\"color: #fff9ee\">Data is crucial for understanding customer behavior and preferences.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:2.42718%;top:0;width:95.38835%;height:46.27832%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0bb9b298-66d9-4833-ac6c-2e2a775dbf01\">\n<div style=\"position:absolute;width:100.05385%;height:100%;left:-0.02692%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280.png\" alt=\"presentation-1454403_1280\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280.png 1280w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280-1024x745.png 1024w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280-768x559.png 768w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280-300x218.png 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/presentation-1454403_1280-150x109.png 150w\" sizes=\"(min-width: 1024px) 43vh, 95vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a378f919-785d-4ff2-8f8c-e7922a221cbf\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-dc75c320-0dd4-431d-9c5b-fec02714630f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4916684d-db5f-40ec-9f18-24a1bfa47e07\",\"keyframes\":{\"transform\":[\"translate3d(0px, 142.41588%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-268f9f40-cce2-4d37-899e-ea2422f8df7b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:3.15534%;top:53.72168%;width:93.93204%;height:38.99676%;opacity:1\">\n<div id=\"anim-dc75c320-0dd4-431d-9c5b-fec02714630f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4916684d-db5f-40ec-9f18-24a1bfa47e07\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 142.41588%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-31272720-81e0-416c-b7e6-870d7c68bf81\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" id=\"data-analytics-helps-marketers-understand-customer-demographics-preferences-and-behaviors-enabling-targeted-marketing-strategies\"><span><span style=\"color: #676461\">Data analytics helps marketers understand customer demographics, preferences, and behaviors, enabling targeted marketing strategies.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.85437%;top:3.07443%;width:90.04854%;height:41.90939%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7de378e9-b0e0-407e-b4d4-736a92ff12b3\">\n<div style=\"position:absolute;width:104.717%;height:100%;left:-2.3585%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/5013046.jpg\" alt=\"5013046\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/5013046.jpg 3000w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/5013046-2048x1365.jpg 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type=\"application\/json\">[{\"selector\":\"#anim-5cb186fe-7053-4522-b3a9-7bf2504b0272\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4f243145-fdca-4bac-812c-d40c3a21f0f7\",\"keyframes\":{\"transform\":[\"translate3d(0px, 352.63884%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dff3f8\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e33eb02a-544b-4108-af95-1ff790a47fc0\">\n<div style=\"position:absolute;width:287.31762%;height:100%;left:-18.65881%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/traffic-1597342_640.png\" alt=\"traffic-1597342_640\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/traffic-1597342_640.png 640w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/traffic-1597342_640-300x186.png 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/traffic-1597342_640-150x93.png 150w\" sizes=\"(min-width: 1024px) 115vh, 255vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:17.96117%;width:77.91262%;height:25.88997%;opacity:1\">\n<div id=\"anim-5cb186fe-7053-4522-b3a9-7bf2504b0272\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4f243145-fdca-4bac-812c-d40c3a21f0f7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 352.63884%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-f80eb3dc-8ac0-439a-9e57-1d001d8028ad\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.9018691588785046% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.9018691588785046% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" id=\"use-data-to-track-performance-and-adjust-campaigns-in-real-time\"><span><span style=\"color: #676461\">Use data to track performance and adjust campaigns in real-time.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3bf1824f-2fde-40fa-af63-60040389613b\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b1cabf91-a68c-4f7e-b4ea-7e17b145521d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2b7ab55f-c868-4cf3-bbb0-ee70fa85f5de\",\"keyframes\":{\"transform\":[\"translate3d(0px, 225.19154%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6251bf74-5de0-459e-9885-d55c4b6462b2\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:2.91262%;top:66.99029%;width:93.93204%;height:18.77023%;opacity:1\">\n<div id=\"anim-b1cabf91-a68c-4f7e-b4ea-7e17b145521d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-2b7ab55f-c868-4cf3-bbb0-ee70fa85f5de\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 225.19154%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-e69cd324-49e9-4315-b4bf-050abee93bc6\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" id=\"create-personalized-experiences-to-enhance-customer-engagement\"><span><span style=\"color: #676461\">Create personalized experiences to enhance customer engagement.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.15534%;top:12.62136%;width:93.93204%;height:37.37864%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fa3a2007-3583-40bf-9e33-2ed31c75480b\">\n<div style=\"position:absolute;width:100%;height:107.52084%;left:0%;top:-3.76042%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-1329425371.jpg\" alt=\"Set Businesswoman Character Daily Routine Speaking by Smartphone, Develop Creative Idea, Teamwork Cooperation\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-1329425371.jpg 737w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-1329425371-300x193.jpg 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-1329425371-150x96.jpg 150w\" sizes=\"(min-width: 1024px) 42vh, 94vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0a7a7f36-6b10-463c-af96-b47db2b6d55e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f1a59ec4-24b3-4bbd-8cc8-c63ef80b2cd5\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7d871b51-1a9e-44ea-b2e6-e0dc50668041\",\"keyframes\":{\"transform\":[\"translate3d(0px, 195.88119%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-723fb335-f6d9-40a2-b724-421ca71886df\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:2.91262%;top:72.49191%;width:93.93204%;height:18.77023%;opacity:1\">\n<div id=\"anim-f1a59ec4-24b3-4bbd-8cc8-c63ef80b2cd5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-7d871b51-1a9e-44ea-b2e6-e0dc50668041\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 195.88119%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-938d3f75-2433-4dea-abbc-cf324e88086b\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" id=\"anticipate-trends-and-behaviors-using-historical-data\"><span><span style=\"color: #676461\">Anticipate trends and behaviors using historical data.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:23.30097%;width:80.09709%;height:26.69903%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-21c32b26-a1ac-4810-b2aa-1d44b005d5ab\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280.png\" alt=\"pixel-cells-3947910_1280\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280.png 1280w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280-1024x512.png 1024w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280-768x384.png 768w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280-300x150.png 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-cells-3947910_1280-150x75.png 150w\" sizes=\"(min-width: 1024px) 36vh, 80vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cc56d6b4-8fdb-44f1-8b66-e4709ee44224\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-33e3468a-4374-494c-a28f-084ab2cf07b3\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c5ff285c-e3ab-4b94-b3e2-8685f014d5f0\",\"keyframes\":{\"transform\":[\"translate3d(0px, 113.61111%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-018162e5-f461-4b19-99b8-9e48b06432bd\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:2.91262%;top:72.49191%;width:93.93204%;height:32.36246%;opacity:1\">\n<div id=\"anim-33e3468a-4374-494c-a28f-084ab2cf07b3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-c5ff285c-e3ab-4b94-b3e2-8685f014d5f0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 113.61111%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-a599b22d-f8cf-4c2a-b562-b683c56f587e\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7480620155038759% 0;font-family:&quot;Andada Pro&quot;,serif;font-size:0.485437em;line-height:1.37;text-align:center;padding:0;color:#000000\" id=\"data-driven-metrics-enable-marketers-to-track-key-performance-indicators-kpis-and-assess-the-success-of-their-strategies\"><span><span style=\"color: #676461\">Data-driven metrics enable marketers to track key performance indicators (KPIs) and assess the success of their strategies.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-22.57282%;top:-0.48544%;width:145.63107%;height:59.2233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7102ff25-c133-4259-b0ca-15cc0b494a5f\">\n<div style=\"position:absolute;width:100%;height:100.04981%;left:0%;top:-0.02491%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1223604122.jpg\" alt=\"Vector illustration, referral marketing concept, friends loyalty program, promotion method. Concept of referral program\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1223604122.jpg 757w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1223604122-300x183.jpg 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1223604122-150x92.jpg 150w\" sizes=\"(min-width: 1024px) 66vh, 146vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8eded42c-5632-4599-bad3-9a3b70724ffc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#107da3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-37e7a6bc-7ef0-47bd-beff-e459e08548c7\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825.jpg\" alt=\"3991825\" srcSet=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825.jpg 2000w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-1536x1536.jpg 1536w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-1024x1024.jpg 1024w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-768x768.jpg 768w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-300x300.jpg 300w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-150x150.jpg 150w,https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2023\/08\/3991825-96x96.jpg 96w\" sizes=\"(min-width: 1024px) 80vh, 178vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:radial-gradient(ellipse 67% 67%, rgba(0,0,0,0) 40%, rgba(0,0,0,0.5) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:radial-gradient(ellipse 67% 67%, rgba(0,0,0,0) 40%, rgba(0,0,0,0.5) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.03883%;top:49.83819%;width:83.25243%;height:29.12621%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-clip:content-box;background-color:#0291bf\" id=\"el-008b2842-fab2-48f2-92c0-9d5b4ab41ac2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1475947521865883% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.2;text-align:center;padding:1.1661807580174928% 2.3323615160349855%;color:#000000\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1475947521865883% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.2;text-align:center;padding:1.1661807580174928% 2.3323615160349855%;color:#000000\" id=\"ready-to-leverage-data-for-success-enroll-in-a-course-today\"><span><span style=\"font-weight: 700; color: #fff\">Ready to leverage data for success? Enroll in a course today!<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/d1vwxdpzbgdqj.cloudfront.net\/assets\/domain-specific-page\/header-img-797c3df9c77babce87c0df2c1db55df9af89e09191b794987eae63dd355202fb.png\"><a href=\"https:\/\/www.mygreatlearning.com\/data-science\/courses\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how data transforms digital marketing by enhancing audience insights, optimizing campaigns, and personalizing experiences. 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