{"id":19249,"date":"2020-08-27T11:00:51","date_gmt":"2020-08-27T05:30:51","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/"},"modified":"2024-12-16T17:42:59","modified_gmt":"2024-12-16T12:12:59","slug":"the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/","title":{"rendered":"The role of Design Thinking in transforming Airbnb into a soaring success"},"content":{"rendered":"\n<p>The year 2009 was tough for Airbnb as it was very close to going bust. The startup as registering only $200 per week as revenue and were nowhere close to making a sustainable business out of their initiative. It all started to pick up when the co-founder Joe Gebbia realized a basic problem at a Y Combinator session with Paul Graham. He noticed a pattern that all their listings in New York had poor images and it was very difficult for customers to see what they would be paying for.&nbsp;<\/p>\n\n\n\n<p>Graham suggested a completely non-scalable and a non-technical solution to the problem. He advised travelling to New York, renting a camera, visiting all the properties to take good quality images and replace the old amateur images with the new high resolution and beautiful ones. Even though the resolution was not backed by data, the results were amazing. After improving the quality of images for the listings, the revenue generated rose to $400 per week. This was the first financial improvement and a turning point for the company.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Airbnb designs for trust | Joe Gebbia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/16cM-RFid9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"becoming-the-patient-approach-to-building-better-products\"><strong>Becoming the patient approach to building better products<\/strong><\/h2>\n\n\n\n<p>This is an approach the Gebbiah remembered from his first design school experience. It suggests that while working on a medical device, the best way to understand the customer\u2019s point of view is to sit and feel what it was to like a patient and have the device applied to yourself. It is then you would realise how comfortable or uncomfortable the device\/ solution is and what could be done better.&nbsp;<\/p>\n\n\n\n<p>Being a patient is the core value of Airbnb\u2019s design team. Everyone takes a sponsored trip in their first or second week and document their experience. They answer a structured set of questions and share back with the entire company.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"being-a-pirate-approach\"><strong>Being a Pirate Approach<\/strong><\/h2>\n\n\n\n<p>Airbnb is a data-driven organisation but it does not stop designers from delving into creative hypotheses and implementing change. Individual team members make small bets on new features and measure the returns. If the bet paid off well then they can send more pirates in that direction and implement it on the scale. This motivates the employees to take measured risks on behalf of the company that sometimes lead to new features. This enables Airbnb to find new opportunities and move ahead quickly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shipping-new-features-on-day-one\"><strong>Shipping new features on day one<\/strong><\/h2>\n\n\n\n<p>As a part of Airbnb\u2019s onboarding process, the employees are encouraged to ship new features on the first day of their job. For example, a new designer at the company was asked to re-evaluate the star function. He came up with a suggestion to change the star rating with hearts. His explanation was logical as he said that the stars were utility-driven. Airbnb\u2019s services being aspirational, they could tap into it. When a new feature is shipped, a code is inserted to measure the impact and track how consumer behaviour changes. This small change from a star to a heart increased engagement by over 30%.&nbsp;<\/p>\n\n\n\n<p>Airbnb\u2019s journey from making $200 per week to revolutionising the tourism industry has been marvellous and poses as a great case study for early startups to learn and get inspired from. With more than 1,500,000 ads in 192 countries and a total number of guests in excess of 40 million in the year 2015, the company has come a long way and has a long way to go ahead of them. And Design Thinking has played a key role in this journey.&nbsp;<\/p>\n\n\n\n<p>The secret to Airbnb\u2019s success was focusing on the fundamentals of the user experience first. If you try to jump into professional design roles without a plan, it can feel like trying to build a house without a blueprint. To build your skills the right way, join our <a href=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/ui-ux\" type=\"link\" id=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/ui-ux\"><strong>Free UI\/UX Course<\/strong>.<\/a> It\u2019s the easiest way for absolute beginners to go from zero experience to a professional designer with a clear path to follow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2009 was tough for Airbnb as it was very close to going bust. The startup as registering only $200 per week as revenue and were nowhere close to making a sustainable business out of their initiative. It all started to pick up when the co-founder Joe Gebbia realized a basic problem at a [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":19250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"content_type":[],"class_list":["post-19249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Main role of Design Thinking in Transforming Airbnb into a soaring success<\/title>\n<meta name=\"description\" content=\"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of Design Thinking in transforming Airbnb into a soaring success\" \/>\n<meta property=\"og:description\" content=\"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Great Learning Blog: Free Resources what Matters to shape your Career!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreatLearningOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T05:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T12:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Great Learning Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Great_Learning\" \/>\n<meta name=\"twitter:site\" content=\"@Great_Learning\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Great Learning Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/\"},\"author\":{\"name\":\"Great Learning Editorial Team\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#\\\/schema\\\/person\\\/6f993d1be4c584a335951e836f2656ad\"},\"headline\":\"The role of Design Thinking in transforming Airbnb into a soaring success\",\"datePublished\":\"2020-08-27T05:30:51+00:00\",\"dateModified\":\"2024-12-16T12:12:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/\"},\"wordCount\":675,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/shutterstock_1149823916.jpg\",\"articleSection\":[\"UI\\\/UX Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/\",\"name\":\"Main role of Design Thinking in Transforming Airbnb into a soaring success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/shutterstock_1149823916.jpg\",\"datePublished\":\"2020-08-27T05:30:51+00:00\",\"dateModified\":\"2024-12-16T12:12:59+00:00\",\"description\":\"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/shutterstock_1149823916.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/shutterstock_1149823916.jpg\",\"width\":1000,\"height\":667,\"caption\":\"airbnb design thinking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UI\\\/UX Design\",\"item\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/design-thinking\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The role of Design Thinking in transforming Airbnb into a soaring success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/\",\"name\":\"Great Learning Blog\",\"description\":\"Learn, Upskill &amp; Career Development Guide and Resources\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#organization\"},\"alternateName\":\"Great Learning\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#organization\",\"name\":\"Great Learning\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/GL-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/GL-Logo.jpg\",\"width\":900,\"height\":900,\"caption\":\"Great Learning\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GreatLearningOfficial\\\/\",\"https:\\\/\\\/x.com\\\/Great_Learning\",\"https:\\\/\\\/www.instagram.com\\\/greatlearningofficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/great-learning\\\/\",\"https:\\\/\\\/in.pinterest.com\\\/greatlearning12\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/beaconelearning\\\/\"],\"description\":\"Great Learning is a leading global ed-tech company for professional training and higher education. It offers comprehensive, industry-relevant, hands-on learning programs across various business, technology, and interdisciplinary domains driving the digital economy. These programs are developed and offered in collaboration with the world's foremost academic institutions.\",\"email\":\"info@mygreatlearning.com\",\"legalName\":\"Great Learning Education Services Pvt. Ltd\",\"foundingDate\":\"2013-11-29\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1001\",\"maxValue\":\"5000\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/#\\\/schema\\\/person\\\/6f993d1be4c584a335951e836f2656ad\",\"name\":\"Great Learning Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/unnamed.webp\",\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/unnamed.webp\",\"contentUrl\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/unnamed.webp\",\"caption\":\"Great Learning Editorial Team\"},\"description\":\"The Great Learning Editorial Staff includes a dynamic team of subject matter experts, instructors, and education professionals who combine their deep industry knowledge with innovative teaching methods. Their mission is to provide learners with the skills and insights needed to excel in their careers, whether through upskilling, reskilling, or transitioning into new fields.\",\"sameAs\":[\"https:\\\/\\\/www.mygreatlearning.com\\\/\",\"https:\\\/\\\/in.linkedin.com\\\/school\\\/great-learning\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/Great_Learning\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCObs0kLIrDjX2LLSybqNaEA\"],\"award\":[\"Best EdTech Company of the Year 2024\",\"Education Economictimes Outstanding Education\\\/Edtech Solution Provider of the Year 2024\",\"Leading E-learning Platform 2024\"],\"url\":\"https:\\\/\\\/www.mygreatlearning.com\\\/blog\\\/author\\\/greatlearning\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Main role of Design Thinking in Transforming Airbnb into a soaring success","description":"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/","og_locale":"en_US","og_type":"article","og_title":"The role of Design Thinking in transforming Airbnb into a soaring success","og_description":"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.","og_url":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/","og_site_name":"Great Learning Blog: Free Resources what Matters to shape your Career!","article_publisher":"https:\/\/www.facebook.com\/GreatLearningOfficial\/","article_published_time":"2020-08-27T05:30:51+00:00","article_modified_time":"2024-12-16T12:12:59+00:00","og_image":[{"width":1000,"height":667,"url":"http:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg","type":"image\/jpeg"}],"author":"Great Learning Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Great_Learning","twitter_site":"@Great_Learning","twitter_misc":{"Written by":"Great Learning Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#article","isPartOf":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/"},"author":{"name":"Great Learning Editorial Team","@id":"https:\/\/www.mygreatlearning.com\/blog\/#\/schema\/person\/6f993d1be4c584a335951e836f2656ad"},"headline":"The role of Design Thinking in transforming Airbnb into a soaring success","datePublished":"2020-08-27T05:30:51+00:00","dateModified":"2024-12-16T12:12:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/"},"wordCount":675,"commentCount":0,"publisher":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg","articleSection":["UI\/UX Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/","url":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/","name":"Main role of Design Thinking in Transforming Airbnb into a soaring success","isPartOf":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#primaryimage"},"image":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg","datePublished":"2020-08-27T05:30:51+00:00","dateModified":"2024-12-16T12:12:59+00:00","description":"Success of Airbnb by Design Thinking: This is the Airbnb design thinking case study to showcase how the role of design thinking in the growth of the startup and how it defines its culture.","breadcrumb":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#primaryimage","url":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg","contentUrl":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg","width":1000,"height":667,"caption":"airbnb design thinking"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mygreatlearning.com\/blog\/the-role-of-design-thinking-in-transforming-airbnb-into-a-soaring-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mygreatlearning.com\/blog\/"},{"@type":"ListItem","position":2,"name":"UI\/UX Design","item":"https:\/\/www.mygreatlearning.com\/blog\/design-thinking\/"},{"@type":"ListItem","position":3,"name":"The role of Design Thinking in transforming Airbnb into a soaring success"}]},{"@type":"WebSite","@id":"https:\/\/www.mygreatlearning.com\/blog\/#website","url":"https:\/\/www.mygreatlearning.com\/blog\/","name":"Great Learning Blog","description":"Learn, Upskill &amp; Career Development Guide and Resources","publisher":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/#organization"},"alternateName":"Great Learning","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mygreatlearning.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mygreatlearning.com\/blog\/#organization","name":"Great Learning","url":"https:\/\/www.mygreatlearning.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mygreatlearning.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/06\/GL-Logo.jpg","contentUrl":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/06\/GL-Logo.jpg","width":900,"height":900,"caption":"Great Learning"},"image":{"@id":"https:\/\/www.mygreatlearning.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GreatLearningOfficial\/","https:\/\/x.com\/Great_Learning","https:\/\/www.instagram.com\/greatlearningofficial\/","https:\/\/www.linkedin.com\/school\/great-learning\/","https:\/\/in.pinterest.com\/greatlearning12\/","https:\/\/www.youtube.com\/user\/beaconelearning\/"],"description":"Great Learning is a leading global ed-tech company for professional training and higher education. It offers comprehensive, industry-relevant, hands-on learning programs across various business, technology, and interdisciplinary domains driving the digital economy. These programs are developed and offered in collaboration with the world's foremost academic institutions.","email":"info@mygreatlearning.com","legalName":"Great Learning Education Services Pvt. Ltd","foundingDate":"2013-11-29","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1001","maxValue":"5000"}},{"@type":"Person","@id":"https:\/\/www.mygreatlearning.com\/blog\/#\/schema\/person\/6f993d1be4c584a335951e836f2656ad","name":"Great Learning Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed.webp","url":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed.webp","contentUrl":"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed.webp","caption":"Great Learning Editorial Team"},"description":"The Great Learning Editorial Staff includes a dynamic team of subject matter experts, instructors, and education professionals who combine their deep industry knowledge with innovative teaching methods. Their mission is to provide learners with the skills and insights needed to excel in their careers, whether through upskilling, reskilling, or transitioning into new fields.","sameAs":["https:\/\/www.mygreatlearning.com\/","https:\/\/in.linkedin.com\/school\/great-learning\/","https:\/\/x.com\/https:\/\/twitter.com\/Great_Learning","https:\/\/www.youtube.com\/channel\/UCObs0kLIrDjX2LLSybqNaEA"],"award":["Best EdTech Company of the Year 2024","Education Economictimes Outstanding Education\/Edtech Solution Provider of the Year 2024","Leading E-learning Platform 2024"],"url":"https:\/\/www.mygreatlearning.com\/blog\/author\/greatlearning\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",1000,667,false],"thumbnail":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916-150x150.jpg",150,150,true],"medium":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916-768x512.jpg",768,512,true],"large":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",1000,667,false],"1536x1536":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",1000,667,false],"2048x2048":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",1000,667,false],"web-stories-poster-portrait":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",640,427,false],"web-stories-publisher-logo":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",96,64,false],"web-stories-thumbnail":["https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2020\/08\/shutterstock_1149823916.jpg",150,100,false]},"uagb_author_info":{"display_name":"Great Learning Editorial Team","author_link":"https:\/\/www.mygreatlearning.com\/blog\/author\/greatlearning\/"},"uagb_comment_info":0,"uagb_excerpt":"The year 2009 was tough for Airbnb as it was very close to going bust. The startup as registering only $200 per week as revenue and were nowhere close to making a sustainable business out of their initiative. It all started to pick up when the co-founder Joe Gebbia realized a basic problem at a&hellip;","_links":{"self":[{"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/posts\/19249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/comments?post=19249"}],"version-history":[{"count":6,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/posts\/19249\/revisions"}],"predecessor-version":[{"id":117094,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/posts\/19249\/revisions\/117094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/media\/19250"}],"wp:attachment":[{"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/media?parent=19249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/categories?post=19249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/tags?post=19249"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.mygreatlearning.com\/blog\/wp-json\/wp\/v2\/content_type?post=19249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}