{"id":19459,"date":"2020-08-29T11:55:54","date_gmt":"2020-08-29T06:25:54","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/decoding-text-analytics-nlp-chatbots-for-enterprises\/"},"modified":"2024-09-03T14:53:39","modified_gmt":"2024-09-03T09:23:39","slug":"decoding-text-analytics-nlp-chatbots-for-enterprises","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/decoding-text-analytics-nlp-chatbots-for-enterprises\/","title":{"rendered":"From Natural Language to Insights: Decoding Text Analytics, NLP & Chatbots for Enterprises"},"content":{"rendered":"\n
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  1. Understanding text analytics\u00a0<\/a><\/strong><\/li>\n\n\n\n
  2. Applications of text analytics\u00a0<\/a><\/strong><\/li>\n\n\n\n
  3. How AI-powered chatbots use text analytics and NLP<\/a><\/strong><\/li>\n\n\n\n
  4. Conclusion\u00a0<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n

    Contributed by: Chetan Alsisaria<\/em><\/p>\n\n\n\n

    Understanding Text Analytics<\/strong><\/h2>\n\n\n\n

    Did you know that a large part of data which is available to enterprises is available in the form of text? When analysed using text mining\/ text analytics, it can help unpack valuable business insights such as product sentiment and customer perception. A lot of information is hidden in unstructured data such as documents, PDFs, speech data, emails, proposals, reviews, texts, logs, social media posts, internal and external surveys - information which doesn\u2019t enter the realm of decision making and which is of valuable importance. <\/p>\n\n\n\n

    With the use of advanced analytics technologies such as Machine Learning<\/a> (ML) and Artificial Intelligence (AI), it is possible to make sense of unstructured data. Deriving value from data helps enterprises save costs, provide accurate insights, help with customer-centricity and predict the future. <\/p>\n\n\n\n

    Text analytics helps discover insights, key phrases\/ words and entities to understand the topic or trend. For example, food delivery platforms in India, which have recently started making significant investments in data analytics and technologies like AI, have started benefiting from them by improving overall customer experience. Artificial Intelligence<\/a> can help food-delivery platforms make dish\/ cuisine classifications, enable customers to chat with a bot to keep a tab of their order status, and additionally, help improve search quality by interpreting colloquial language when customers are searching for a dish\/ cuisine.<\/p>\n\n\n\n

    Here are some of the techniques used in text analytics: <\/p>\n\n\n\n