{"id":24467,"date":"2021-01-25T13:49:00","date_gmt":"2021-01-25T08:19:00","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/how-to-use-snapchat-lenses-filters-geofilters-social-media-marketing\/"},"modified":"2024-12-17T14:24:34","modified_gmt":"2024-12-17T08:54:34","slug":"how-to-use-snapchat-lenses-filters-geofilters-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/how-to-use-snapchat-lenses-filters-geofilters-social-media-marketing\/","title":{"rendered":"How to Use Snapchat Lenses, Filters, and Geofilters for your Social Media Marketing Strategy?"},"content":{"rendered":"\n

Launched in 2011, Snapchat might not have as much of a strong user base as other social media marketing giants, but creating content on this decade-old (almost) platform is not like any other. Through this application, users [occasionally known as Snapchatters] can expect to see behind-the-scenes content they can not find anywhere else, and exposure to authentic and unpolished versions of your brand. However, like others, you will also need a foundational understanding of how Snapchat works to excel in this marketing technique. <\/p>\n\n\n\n

If you are not sure about using Snapchat for your business, then continue reading this blog as it will provide you with more insights on Snapchat Geofilters and lenses. <\/p>\n\n\n\n

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  1. Lenses<\/a><\/strong><\/li>\n\n\n\n
  2. Geofilters<\/a><\/strong><\/li>\n\n\n\n
  3. Successful Snapchat Marketing Case Studies<\/a><\/strong><\/li>\n\n\n\n
  4. Benefits of Snapchat Marketing <\/a><\/strong><\/li>\n\n\n\n
  5. Essentials Snapchat Marketing Tips that you Should Know<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n

    Lenses<\/strong><\/h2>\n\n\n\n

    When you click pictures on Snapchat, do you ever find lenses where your head appears like a taco, or find a rainbow coming out of your mouth? These are the 3D world lenses that are available when users switch to the outward-facing camera. Initially and for a short period, only brands with massive marketing budgets could utilize sponsored Snapchat lenses. But now anybody can make the most of the technology using Lens Studio, a software by Snapchat, to design lenses. Once a brand develops its 3D world lenses, they then submit it to Snapchat. Further, Snapchat creates a unique Snap code that anyone can scan. Once the filter is unlocked (after 24 hours), you can snap and share. <\/p>\n\n\n\n

    The best example of Snapchat lense implementation for promotional use is 2020 Superbowl brands like Mountain Dew, Doritos and Pepsi. They created a sponsored AR lens for Snapchat, which acted as an extension of their TV ads that played during the Super Bowl. With this strategy, they were able to create a wider audience for their products. <\/p>\n\n\n\n

    Snapchat even collaborated with Amazon Prime Video for its web series - Four More Shots Please! Under the collaboration, Snapchat launched a new Snappable AR Lens that will transform your girl gang of four into the cast of the series.<\/p>\n\n\n\n

    Geofilters <\/strong><\/h2>\n\n\n\n

    An image overlay added to snaps, Geofilters feature a company's messaging, logo, precise location, or other unique imagery. <\/p>\n\n\n\n

    Initially, users could create on-demand Geofilters to mark a special occasion; however, now Snapchat offers the brand a capability to create its Geofilters. The unique part of using the on-demand filter is that everyone in your community can use them to commemorate a particular event. <\/p>\n\n\n\n

    Before using a Geofilter, there are some rules to be followed. Businesses must follow some Terms of Use when creating a Geofilter. Also, brands can not use illegal drugs or illegal activities in Geofilters.<\/p>\n\n\n\n

    Successful Snapchat Marketing Case Studies <\/strong><\/h2>\n\n\n\n