{"id":42074,"date":"2021-08-13T17:36:18","date_gmt":"2021-08-13T12:06:18","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/teslas-design-thinking-approach-how-design-thinking-worked-for-tesla\/"},"modified":"2024-12-27T14:05:47","modified_gmt":"2024-12-27T08:35:47","slug":"teslas-design-thinking-approach-how-design-thinking-worked-for-tesla","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/teslas-design-thinking-approach-how-design-thinking-worked-for-tesla\/","title":{"rendered":"Tesla\u2019s Design Thinking Approach: How Design Thinking worked for Tesla"},"content":{"rendered":"\n
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  1. Introduction<\/a><\/li>\n\n\n\n
  2. Was it design thinking that did wonders for Tesla<\/a><\/li>\n\n\n\n
  3. Tesla Cybertruck: An epitome of futuristic design?<\/a><\/li>\n\n\n\n
  4. How Tesla capitalized on Cybertruck\u2019s attention<\/a><\/li>\n\n\n\n
  5. The real approach of Tesla towards design thinking<\/a><\/li>\n\n\n\n
  6. Tesla\u2019s never-ending quest for customer-centric innovation<\/a><\/li>\n\n\n\n
  7. Concluding Thoughts<\/a><\/li>\n<\/ol>\n\n\n\n

    Introduction <\/strong><\/h2>\n\n\n\n

    \u201cBefore you design something, you have to reimagine it\u201d<\/em><\/strong><\/p>\n\n\n\n

    Tesla Motors is one of the most prominent names in the automotive industry.  Elon Musk, the CEO of Tesla Motors, envisioned the company to be a technology marvel and an independent automaker. He wanted Tesla\u2019s name to resonate with affordable EV manufacturers.<\/p>\n\n\n\n

    In 2008, when the Tesla Roadster model was released, its sales were a complete disaster. The company sold only around 2450 units. Ten years later, in 2018, Model-3  by Tesla was named the world's best-selling plug-in electric car for the year. Today, it is the second most valuable auto company in the world. <\/p>\n\n\n

    \"Tesla’s<\/figure>\n\n\n\n

    What turned the tide for Tesla? Was it mere luck or sheer dedication towards innovation and design thinking<\/a> strategies? Let\u2019s dig into factors that made Tesla stand apart in the automobile industry. <\/p>\n\n\n\n

    Was it design thinking that did wonders for Tesla?<\/strong><\/h2>\n\n\n\n

    Absolutely. Innovation influenced by design thinking was and is Tesla\u2019s trump card. Elon Musk knew that electric vehicles would be the future<\/a> of the automotive industry. The company focussed on making electric vehicles (EV\u2019s) compelling in terms of design and features that people couldn\u2019t resist.\u00a0<\/p>\n\n\n\n

    Tesla Cybertruck: An epitome of futuristic design<\/strong><\/h2>\n\n\n\n

    Elon Musk garnered the attention of the entire world when he revealed a concept called Tesla\u2019s Cybertruck. As per Elon, this concept did not revolve around making money but focused on harnessing the attention received and directing it towards future products, which we will be discussing later in the article. <\/p>\n\n\n\n

    Although the Cybertruck was not focused on sales, Tesla received 1.2 million pre-orders, which even the CEO had not expected. The success of this product was due to the following factors that the company had designed using a futuristic customer-centric approach.<\/p>\n\n\n\n