{"id":58649,"date":"2022-02-09T17:36:04","date_gmt":"2022-02-09T12:06:04","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/how-to-search-for-keywords-for-a-blog\/"},"modified":"2024-12-17T14:20:12","modified_gmt":"2024-12-17T08:50:12","slug":"how-to-search-for-keywords-for-a-blog","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/how-to-search-for-keywords-for-a-blog\/","title":{"rendered":"How to Search for Keywords for a new Blogpost to Get Traffic?"},"content":{"rendered":"\n<p>In this article, we will help you learn how to do keyword research for improving traffic with this step-by-step guide.<\/p>\n\n\n\n<p>Whether you are a fresh or a professional blogger, everyone understands that getting long-term organic traffic to your blog is a difficult task. If you don't include the correct keywords and phrases in your blog post that assist your target audience, you're giving up a huge chance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#introduction\">Introduction<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-keyword-research\">What is keyword research?<\/a><\/li>\n\n\n\n<li><a href=\"#why-is-it-important\">Why is it important?<\/a><\/li>\n\n\n\n<li><a href=\"#how-the-popularity-of-a-keyword-affects-the-ranking\">How the popularity of a keyword affects the ranking<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-search-for-keywords\">How to search for keywords<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#keyword-research-tools\">Keyword research tools<\/a><\/li>\n\n\n\n<li><a href=\"#develop-a-keyword-list\">Develop a Keyword List<\/a><\/li>\n\n\n\n<li><a href=\"#check-search-volume-and-difficulty\">Check Search Volume and Difficulty<\/a><\/li>\n\n\n\n<li><a href=\"#prepare-a-strategy\">Prepare a Strategy<\/a><\/li>\n\n\n\n<li><a href=\"#the-big-picture\">The Big Picture<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#whats-next-for-me\">What\u2019s next for me?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>Ask any Digital Marketing professional or <a href=\"https:\/\/www.mygreatlearning.com\/blog\/content-writer-job-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">content writer <\/a>about the relevance of keywords, and they can write a thesis on this topic. Without the appropriate keywords in your blog, your web page might not get the attention it deserves on search engine results pages (SERPs). However, more often than not, you would find professionals struggling for keywords as there are various things to consider, such as volume, density, competitor analysis, etc.&nbsp;You can also enroll yourself in a <a href=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/how-to-start-blogging\" target=\"_blank\" rel=\"noreferrer noopener\">blogging course<\/a> if you want to brush up your blogging basics.<\/p>\n\n\n\n<p>Although it may sound complicated right now, we will make it easier for you. Keep on reading this blog and understand how to search for keywords or how to do the keyword research for your next blog post.<\/p>\n\n\n\n<p>Also, if you are eager to learn the SEO fundamentals, then enroll in this <strong><a href=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/seo-for-beginners1\" target=\"_blank\" rel=\"noreferrer noopener\">Free SEO Course<\/a><\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-large zoomable\" data-full=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-1024x567.jpg\" alt=\"How to search for Keywords\" class=\"wp-image-58654\" srcset=\"https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-1024x567.jpg 1024w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-300x166.jpg 300w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-768x425.jpg 768w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-1536x851.jpg 1536w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-696x385.jpg 696w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-1068x592.jpg 1068w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-758x420.jpg 758w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1-150x83.jpg 150w, https:\/\/www.mygreatlearning.com\/blog\/wp-content\/uploads\/2022\/02\/shutterstock_648338044-1.jpg 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Understanding keyword research<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-keyword-research\"><strong>What is Keyword Research?<\/strong><\/h2>\n\n\n\n<p>It is the technique of identifying and assessing relevant keywords and using them to optimize blog content. Researching the keywords also helps uncover the popularity of these terms, their ranking difficulty, and more.<\/p>\n\n\n\n<p>\"<em>How to make coffee<\/em>\" or \"<em>cheap used phones<\/em>\" are both examples of what a user can type into the Google search bar to find information.<\/p>\n\n\n\n<p>When many people use a specific term to search for a particular topic or service, you can create content around those keywords and work them into your blogs. This is what we mean by \"<em>keyword-optimized<\/em>\" content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-keyword-research-important\"><strong>Why is keyword research important?<\/strong><\/h2>\n\n\n\n<p>Imagine searching for the word \"<em>highlight<\/em>\u201d rather than the more specific \"<em>how to get hair highlight at home.\" <\/em>One will open all kinds of non-related results, while the other will help you find the answers you need to accomplish your goal.<\/p>\n\n\n\n<p>Sure, \"highlight\" gets a lot more traffic, but it is a lot more competitive, and searchers can mean anything from the definition of the term to different hair salons. So, while \"<em>how to get hair highlights at home<\/em>\" may have fewer searches, these people know what they are looking for.<\/p>\n\n\n\n<p>These longer, more specific search phrases are called \"<em>long-tail keywords.<\/em>\" Targeting these keywords can help you rank in search results and drive in more relevant traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-the-popularity-of-a-keyword-affects-the-ranking\"><strong>How the popularity of a keyword affects the ranking<\/strong><\/h2>\n\n\n\n<p>If you choose an overly popular topic for your blog, using SEO methods can help you rank well and attract the audience. Thus, for beginners, picking a different or more particular phrase (or term) can help them stand out from others\/competitors.<\/p>\n\n\n\n<p>If you manage to incorporate the right keywords in your blog, it can help to boost your rankings in search results, and customers are more likely to find you. That said, stuffing your article with a single target keyword is not right either. Keyword-stuffing is also discouraged by Google, as it does not help your blog rank.<\/p>\n\n\n\n<p>For example, a blog trying to rank for the term \u201c<em>phone under 15k<\/em>\u201d and using the following copy -&nbsp;<\/p>\n\n\n\n<p>\u201c<em>If you\u2019re looking for the best <\/em><strong><em>phone under 15k<\/em><\/strong><em>, look no further. Our brand offers the best affordable <\/em><strong><em>phone under 15k<\/em><\/strong><em>. With 8GM RAM in our product and a 512GB storage, this is the best <\/em><strong><em>phone under 15k<\/em><\/strong><em> for everyday use<\/em>.\u201d<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.mygreatlearning.com\/blog\/seo-vs-sem-whats-the-difference\/\">SEO vs SEM: What\u2019s the Difference<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-search-for-keywords\"><strong>How to search for keywords<\/strong><\/h2>\n\n\n\n<p>Now that you have an idea of what types of search terms to target, let us get started on how to search for keywords for a blog-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-develop-a-keyword-list\"><strong>Step 1 - Develop a Keyword List<\/strong><\/h3>\n\n\n\n<p>It is best to start with statistics about the keyword. You can use keyword planning tools as they can help you look for the most searched terms by the users for a particular topic.<\/p>\n\n\n\n<p>The trick is to understand <em>who <\/em>is searching for your blog and <em>why <\/em>(understanding buyers' persona). It will help you decide the right keywords for the article, structure it and have a thorough understanding of your audience.<\/p>\n\n\n\n<p>Let\u2019s say, you own a clothing store. If you want to rank the blog, you have to pick 2 keywords: <em>clothing store in Delhi <\/em>and <em>best cotton clothes<\/em>. This way, potential customers can see your blog when searching for either of the terms.&nbsp;<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.mygreatlearning.com\/blog\/marketing-automation-tools-you-need-to-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">23 Marketing Automation Tools You Need to Use<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-check-search-volume-and-difficulty\"><strong>Step 2 - Check Search Volume and Difficulty<\/strong><\/h3>\n\n\n\n<p>A part of choosing keywords for your keyword list is evaluating how competitive they are. There are many free (<em>about which we shall discuss a little later<\/em>) and paid tools that can help you with this. They can help in measuring the search volume and competition of that keyword. The higher the difficulty, the harder it will be to rank the blog in search rankings.<\/p>\n\n\n\n<p>So, for starters, begin with low-difficulty keywords. As you start getting more traffic and better Google results, you will have a better chance at ranking for high-difficulty keywords.<\/p>\n\n\n\n<p>For example, the keyword \u201c<em>film promotions<\/em>\u201d has a global search volume of 20. Since this is a medium-difficulty keyword, you can create an SEO-optimized blog and have a better chance of getting ranked on the search results page.<\/p>\n\n\n\n<p>[<strong><em>NOTE<\/em><\/strong><em>: Search volumes may vary from tool to tool because each tool calculates and updates metrics differently.<\/em>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-prepare-a-strategy\"><strong>Step 3 - Prepare a Strategy<\/strong><\/h3>\n\n\n\n<p>Mentioning the same keyword repetitively can annoy a reader and search engines too. So, utilize your target keywords strategically like, in the topic, heading, and the opening line or section of the blog, where it sounds organic and offers SEO value.<\/p>\n\n\n\n<p>Once you have placed your top-priority keywords, look for semantically related terms to use in other SEO-sensitive elements like link anchor text, image file names, and image alt-text. By limiting the usage of similar phrases and incorporating relevant terms from your keyword list, you can boost your blog authority with search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-the-big-picture\"><strong>Step 4 - The Big Picture<\/strong><\/h3>\n\n\n\n<p>You need to remember that keywords are just one aspect of successful <strong><a href=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/how-to-start-blogging\" target=\"_blank\" rel=\"noreferrer noopener\">blogging<\/a><\/strong> and can only improve the ranking. But what matters the most is what value your information provides to the readers.<\/p>\n\n\n\n<p>Search engines consider various factors when offering up search results. The best way to succeed is to publish high-quality blogs made explicitly for your buyer persona.<\/p>\n\n\n\n<p>[<strong><em>NOTE:<\/em><\/strong><em> Google keeps tweaking its algorithm to deliver more helpful and better search results, so keep your focus on quality over quantity<\/em>.]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keyword-research-tools\"><strong>Keyword research tools<\/strong><\/h2>\n\n\n\n<p>Here are some popular and free keyword research tools that can help you do everything mentioned above.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Name of the Tool<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td><strong>1.<\/strong><\/td><td>Google Keyword Planner<\/td><td>Get unique keyword suggestions and updated CPC (Cost Per Click) values.<\/td><\/tr><tr><td><strong>2.<\/strong><\/td><td>Google Trends<\/td><td>Compare trends and research their geography.<\/td><\/tr><tr><td><strong>3<\/strong>.<\/td><td>Google Search Console<\/td><td>Check the top 1000 keywords you already rank for and the amount of traffic those keywords send you.<\/td><\/tr><tr><td><strong>4.<\/strong><\/td><td>Ahrefs<\/td><td>Check all the keywords you currently rank for along with their estimated search volumes, keyword difficulty scores, traffic potential, and other useful SEO metrics.<\/td><\/tr><tr><td><strong>5<\/strong>.<\/td><td>SEMrush<\/td><td>Classify keywords into topic-specific categories, use advanced filters to narrow or broaden your search.<\/td><\/tr><tr><td><strong>6.<\/strong><\/td><td>Google Search Autosuggest<\/td><td>Used it to guide strategy, gather keywords, and discover the most critical topics clients are asking.<\/td><\/tr><tr><td><strong>7.<\/strong><\/td><td>Google Related Searches<\/td><td>Use it to generate content ideas that address user intent.<\/td><\/tr><tr><td><strong>8<\/strong>.<\/td><td>Keywords Everywhere<\/td><td>Get keyword statistics for the top ten websites.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Helps in finding the best keywords, assessing traffic potential, and ranking difficulty with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-next-for-me\"><strong>What\u2019s next for me?<\/strong><\/h2>\n\n\n\n<p>Well, you can jump right in and give it a shot! Keyword research gets easier once you get a hang of it.&nbsp;<\/p>\n\n\n\n<p>Creating a content strategy is a critical component of efficiently growing your blog. And I have exactly what might help you. If you\u2019re looking to deepen your understanding of how keyword research drives effective online content and overall campaign performance, the practical insights in our blog on how to do keyword research provide essential groundwork. To take your skills further and apply these concepts in real-world scenarios, our comprehensive <strong><a href=\"https:\/\/www.mygreatlearning.com\/academy\/premium\/mastering-digital-marketing\">digital marketing course<\/a><\/strong> offers structured learning in SEO, content strategy, analytics, and more \u2014 equipping you with the tools to strategise, optimise, and succeed in today\u2019s dynamic digital landscape.<\/p>\n\n\n\n<p>You can also check out this <a href=\"https:\/\/www.mygreatlearning.com\/academy\/learn-for-free\/courses\/website-traffic-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">free website traffic analysis<\/a> course and learn how to track and analyse the traffic of a website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will help you learn how to do keyword research for improving traffic with this step-by-step guide. Whether you are a fresh or a professional blogger, everyone understands that getting long-term organic traffic to your blog is a difficult task. If you don't include the correct keywords and phrases in your blog 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