{"id":60406,"date":"2022-03-02T17:43:13","date_gmt":"2022-03-02T12:13:13","guid":{"rendered":"https:\/\/www.mygreatlearning.com\/blog\/repurposing-your-blog-content\/"},"modified":"2024-09-03T17:11:02","modified_gmt":"2024-09-03T11:41:02","slug":"repurposing-your-blog-content","status":"publish","type":"post","link":"https:\/\/www.mygreatlearning.com\/blog\/repurposing-your-blog-content\/","title":{"rendered":"DIY Guide: Repurposing Your Blog Content"},"content":{"rendered":"\n

Introduction <\/strong><\/h2>\n\n\n\n

Ask any writer today, and they will tell you the difficulty of writing original blog content. To churn out a piece of quality content that stands on its own against millions of websites can be a daunting task. Moreover, writing blog content takes hours of research, brainstorming, literal sweat, and a series of approvals from your seniors (if you know what I mean). <\/em><\/p>\n\n\n

I Got Nothing Nick Miller GIF<\/a>from I Got Nothing GIFs<\/a><\/div>\n\n\n\n

Source: Tenor <\/a><\/em><\/p>\n\n\n\n

That is why content repurposing is crucial to getting the maximum return on investment on blog content written with so much difficulty. Content repurposing allows you to reuse your blog content in multiple formats besides also creating new avenues for audience engagement.<\/p>\n\n\n\n

In this article, we will be discussing how to republish your posts on other websites, turn them into slideshows or videos, and share them on social media. This helps to generate leads or traffic to your website.<\/p>\n\n\n\n

Also, if you want to learn how to start blogging, then enroll in one of these blogging courses offered by Great Learning to create a strong base.<\/p>\n\n\n\n

So, let's get started.<\/p>\n\n\n\n

What is Content Repurposing? <\/strong><\/h2>\n\n\n\n

Hubspot defines content repurposing <\/a>as \u201cchanging the format of the content, and\/or changing the target audience for the content\u201d. It is different from content revamping, which includes updating content for the purpose it was originally intended. Revamping a blog content, for instance, is done to make it relevant to the same audience.<\/p>\n\n\n\n

How to repurpose your blog content with examples\/tools\/platforms?<\/strong><\/h2>\n\n\n\n

1. Sharing is caring<\/strong><\/h3>\n\n\n\n

Social blogging <\/strong><\/h3>\n\n\n\n

You can share your blog content on multiple platforms like Reddit, Quora, and Medium in the form of mini-blog and explainers.<\/p>\n\n\n\n

Evergreen and quality content can be shared on such platforms although, for SEO purposes, it is better to re-word the article to avoid duplication. Nevertheless, adding backlinks to the original article will be an SEO booster. <\/p>\n\n\n\n

Check out how I repurpose content on Q<\/a>u<\/a>ora<\/a>:<\/p>\n\n\n\n

Guest Posts<\/strong><\/h3>\n\n\n\n

You can also edit your blog content slightly and send it to websites and blogs which have a similar target audience as yours. It can help get a new audience for your content.<\/p>\n\n\n\n

Social media posts<\/strong><\/h3>\n\n\n\n

Blog content can also be repurposed by creating microblogs, shared on social media platforms like Twitter (through threads), Facebook, and Instagram.<\/p>\n\n\n\n

For instance; check out this image:<\/p>\n\n\n\n

Ebook <\/strong><\/h3>\n\n\n\n

A little bit of research and DIY attitude can help you compile similar blog content into a comprehensive eBook. Softwares like Designer and Bloxp can help convert your content into eBook format. <\/p>\n\n\n\n

The eBook approach can also help you optimize and build on your best-performing content by expanding it on the book format. That leaves something new for the reader to look forward to.<\/p>\n\n\n\n

Webinar\/Workshop<\/strong><\/h3>\n\n\n\n

If your well-researched blog content is guide friendly or teaches something interesting and in-demand, try using the same for a webinar or a workshop. And, no marks for guessing, but the webinar is also part of video content. This is one way of acing your content repurposing just right.<\/p>\n\n\n\n

At Great Learning too, we conduct several webinars on a variety of topics. You can check out some over<\/em> here<\/em><\/a>.<\/em><\/p>\n\n\n\n

2. Social media savvy is the new tech-savvy<\/strong><\/h3>\n\n\n\n

YouTube<\/strong><\/h3>\n\n\n\n

One way of repurposing your blog content is making a video and posting it on YouTube. Suggestions to go about this:<\/p>\n\n\n\n