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Explore our Digital Marketing Courses

Master digital marketing online with our Best-in-Class digital marketing course.

Successful Career Transitions To Inspire You

Read career transition stories of our learners and know how they succeeded in their career after completing the Digital Marketing program.

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    Abhijeet Kabad

    linkedin icon

    Digital Marketing

    Digital Content Creator

    The Times of India

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    Customer Support Senior Associate Ads Specialist

    Google Operations Center

    Google Operations Center
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    Pavitthra Ad

    linkedin icon

    Digital Marketing

    Social Media Manager

    Opus fashions pvt ltd

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    Digital Marketing Specialist

    Decision Point Analytics

    Decision Point Analytics
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    Jithin B Mathew

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    Digital Marketing

    Team Lead - Platform Operations

    Whacked Out Media Pvt Ltd

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    Digital Content Specialist

    TE Connectivity

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    Vedika Ganeriwala

    linkedin icon

    Digital Marketing

    Senior Corporate Dealer, Treasury Advisory Group

    HDFC Bank

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    Senior Consultant

    Deloitte

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    Rohit Sharma

    linkedin icon

    Digital Marketing

    Social Media Marketing Intern

    ABV CA Classes

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    Associate Digital Services

    Annalect

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    Sevya Pande

    linkedin icon

    Digital Marketing

    Social Media Executive

    Pulp India

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    Analyst Digital Marketing

    Publicis

    Publicis
  • link icon

    Shamik Debnath

    linkedin icon

    Digital Marketing

    Digital Marketing Manager

    Todler2teen

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    Digital marketing associate

    Cognizant

    Cognizant
  • link icon

    Dr. Aakriti Bhatnagar

    linkedin icon

    Digital Marketing

    Medical Writer

    BeatMySugar

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    Search Engine Optimization Manager

    White Rivers Media

    White Rivers Media
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    Vigneswaran Mani

    linkedin icon

    Digital Marketing

    OFFICR ICD - MARKETING / BD

    Pennar Industries Limited

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    Senior Executive - Email Marketing

    Borderless Access

  • link icon

    Aditya Suri

    linkedin icon

    Digital Marketing

    Associate Manager

    alliantgroup

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    Senior Associate

    Google Operations Center

    Google Operations Center
  • link icon

    Mahesh Paruchuri

    linkedin icon

    Digital Marketing

    Corporate Facilities Coordinator

    Aurobindo Pharma Limited

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    paid search analyst

    NetElixir

    NetElixir
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    Shobha Goswami

    linkedin icon

    Digital Marketing

    Junior Digital Marketing Executive

    Chukde Spices

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    Associate-Digital Services

    Annalect

  • link icon

    Rahul Bhallamudi

    linkedin icon

    Digital Marketing

    Associate

    Mediamint

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    Customer Support Senior Associate

    Google Operations Center

    Google Operations Center
  • hike icon67% hike

    link icon

    Aparna Pandey

    linkedin icon

    Digital Marketing

    Social Media Executive

    SAN Groups

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    Social Media Executive

    Borderless Access

  • link icon

    Pournaa Sridhar

    linkedin icon

    Digital Marketing

    Team Lead

    Pepper Media Pvt Ltd.

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    Content Specialist - Digital Marketing

    TE Connectivity

  • link icon

    Kishore.R

    linkedin icon

    Digital Marketing

    Senior Client Relationship Manager

    ICICI Bank

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    Client Relationship Manager

    HDFC Bank

Our 3300+ Hiring Companies

Ace Digital Marketing interviews with the help of career assistance from Great Learning. The digital marketing course is designed to prepare you for the exciting opportunity of getting hired by leading companies.

tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber
tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber

Our Faculty

Learn from the vast knowledge of top faculty in the field of Digital Marketing

Peter Fader, PhD

Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Dr. Debashis  Sanyal

Dr. Debashis Sanyal

Director,Financial Accounting and Strategic Cost Management (SCM)

Ron Berman, PhD

Ron Berman, PhD

Associate Professor of Marketing

Raghuram Iyengar, PhD

Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Mr. Anirban Chaudhuri

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

Prof. S K  Palhan

Prof. S K Palhan

Professor - Operation Management

Mr. Vivek Singh

Mr. Vivek Singh

CEO

Mr. Jaipal Singh

Mr. Jaipal Singh

AVP

 Dr. Kirti Sharma

Dr. Kirti Sharma

Associate Professor, Accounting and Finance

Dr. Ravindra Ojha

Dr. Ravindra Ojha

Professor, Operations

Dr. Madhulika  Saxena

Dr. Madhulika Saxena

Assistant Professor, Business Communication

Dr. Sanghamitra  Bhattacharyya

Dr. Sanghamitra Bhattacharyya

Professor, Organisational Behavior and HRM

Dr. Vibhav Singh

Dr. Vibhav Singh

Assistant Professor

Dr. Chitrakalpa  Sen

Dr. Chitrakalpa Sen

Professor -Microeconomics

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Our Industry Mentors

Meet a few of our mentors, who are the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in top-notch companies.

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Anirban Chaudhuri

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

J. Walter Thompson

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Jaipal Singh

Mr. Jaipal Singh

AVP

Dentsu Web Chutney

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mohtashim Hashmi

Mohtashim Hashmi

Product Marketing

Economic Times

Priyabrata Chakraborty

Priyabrata Chakraborty

Group Head - Programmatic

Omnicom Media Group

Mr. Ravi Verma

Mr. Ravi Verma

Marketing

Great Learning

Mr. Sumeet Gupta

Mr. Sumeet Gupta

Digital Marketing

Max Life

Mr. Archish Mathe Madhavan

Mr. Archish Mathe Madhavan

Founder
Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Mohit Mangla

Mr. Mohit Mangla

Senior Director

Droom Technology

Mr. Nishant Srivastava

Mr. Nishant Srivastava

Vice President

Havas Media

Lakshminarayanan G

Lakshminarayanan G

Associate Director

Deloitte Consulting

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Harish Krishnan

Harish Krishnan

Group Head - Digital & Influencer Marketing

Blue Ocean

Abhishek Nandan

Abhishek Nandan

Partner Marketing Manager

Znet Technologies Private Limited

Vivek Kumar

Vivek Kumar

Co-Founder & CEO

Propel

Rajneesh Negi

Rajneesh Negi

Marketing Consultant

PMT

Suhasini Kirloskar

Suhasini Kirloskar

CEO

MarketAxis

Nitin Jain

Nitin Jain

Digital Marketing Specialist | Facebook Ads Strategist | Digital Marketing Coach | Founder & CEO

Digihustle

Akram Ali

Akram Ali

Founder, Chief Digital Officer, Editor-in-Chief

Easy Wisdom

Gokul S

Gokul S

Strategy & New Projects Manager

Butterfly

Abhay Rai

Abhay Rai

Co-Founder and Marketing Head

DigiPrizm

Parik Seth

Parik Seth

DBS - Digital Business Strategist

DigitalBriks

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Top Projects done by the Learners

Acquire Digital Marketing training with the help of real-life case studies about top companies and their applications that you can speak about in your job interviews.

  • Restaurants Food and Beverage

    Develop a customer loyalty program for Dominos to drive online repeat orders

    The food delivery market, which Dominos dominated, has now become the food-tech market with players like Swiggy and Zomato. This hands-on project tests digital marketing training for developing a customer loyalty program for Dominos to drive online repeat orders.
    Learn more
  • Product Management

    Develop an Electronic Medical System

    To develop an online Medication Administration Record (MAR) catering to 1800+ bed integrated delivery system with multiple campuses and outreach clinics in the first stage. The orders and results would be aggregated and stored in a central repository with a record retrieval system that will enable patients and healthcare professionals to access the health records from anywhere in the world.
    Learn more
  • E-commerce

    Develop a Digital Marketing Plan for a Men’s Grooming Brand

    The project objective is to increase brand awareness and drive more sales through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan.
    Learn more
  • Marketing

    Develop a Marketing Strategy for Rural Markets for M&M vehicle

    To conduct need-gap analysis for rural individual transport segment in India and develop a marketing plan for new M&M vehicle including the marketing mix (price, promotion, placement, positioning) by studying the consumer behavior to identify the decisions and attributes driving the purchases.
    Learn more
  • Kitchenware Retail

    Design a Go-to-market Strategy for an Online Venture Dealing in Traditional Cookware

    Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.
    Learn more
  • Product Management

    Develop a Product to Elevate Customer's Supermarket Experience

    To develop a technology product for retailers to enhance customer shopping experience with in-store assistance, relevant recommendations and drive better profits by simplified inventory management, better utilization of shelf space, etc.
    Learn more
  • E-commerce

    Customer Targeting Strategy for an E-commerce Website

    Conducted research and developed detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to women’s apparel. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads.
    Learn more
  • Analytics

    HR Data Analytics on Software Adoption, Usage and Preferences

    To analyze the software adoption for various industries and Organizations is to help them and business users to improve the HR functions, Business Processes, and Business Strategy.
    Learn more
  • Analytics

    Predicting Red Wine Quality - Based on Physicochemical Properties

    The primary goal of this project is to use data mining techniques to predict the best wine quality, to suggest the sellers on the best wine composition available in the niche market.
    Learn more
  • Analytics

    Develop a Customer Life Time Program for Existing Dominos Customers

    To develop a customer life time program for existing Dominos customers in order to drive repeat and upsell irrespective of where the customer choses to order by deploying RFM Model to segment customers.
    Learn more
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User Testimonials of Digital Marketing Programs

Read inspiring testimonials of the learners who reaped the rewards of completing the digital marketing classes offered by Great Learning.

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    Thais Boucas

    Advanced Digital Marketing and Growth Strategies

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    David Hajtun

    Advanced Digital Marketing and Growth Strategies

  • user image

    Dounia Saidi

    Advanced Digital Marketing and Growth Strategies

  • user image

    Reshma Singh-Manoo

    Advanced Digital Marketing and Growth Strategies

  • user image

    Judith Lim

    Advanced Digital Marketing and Growth Strategies

  • user image

    Rhianna Quinn Roddy

    Advanced Digital Marketing and Growth Strategies

  • user image

    Mirna Wetter

    Advanced Digital Marketing and Growth Strategies

  • user image

    Marie Mpochinto

    Advanced Digital Marketing and Growth Strategies

  • user image

    Esha Abrol

    Advanced Digital Marketing and Growth Strategies

  • user image

    Elizabeth Hynes

    Advanced Digital Marketing and Growth Strategies

Digital Marketing Webinars

Learn from leading experts in Digital Marketing with our webinars. Gain insights & strategies to succeed in the field.

Learner Reviews for our Digital Marketing Programs

21 Feb 2023
Batch of October 2020
I'd taken up the PGP-SDM course in October 2020 as I wanted to make a permanent foray into the digital marketing space. The course was intensive, albeit beneficial, as I learned how to navigate the world of content, social, and other digital media with the help of critical tools and software. The professors were extremely helpful and guided us well throughout the six months. The team projects, meetings, and assignments were quite interactive and fun as well! I'm thankful to Great Learning for initiating the placement process, which is how I landed this incredible opportunity.

Program : PG Program in Strategic Digital Marketing

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25 Jul 2023
Batch of March 2021
I had a positive experience with Great Learning, especially with their Digital Marketing program. As someone who was starting a new career in this field, I found the program to be extremely beneficial in providing an overview of Google and Facebook ads and how to effectively target customers on these platforms. For anyone seeking an understanding of Facebook and Google Ads, I highly recommend this program, as it offers great value. Thanks to Great Learning, I was able to upskill myself and secure a job even before completing the program.

Program : PG Program in Strategic Digital Marketing

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26 Dec 2023
Batch of March 2021 | Digital Marketing Intern at Digital Scool
I was working as an alumni Coordinator. It was not bringing me any growth and there was no scope for innovation and creative thinking. I wanted to shift my career to a more growing field which led me to Digital Marketing. I wanted to learn the basics of Digital Marketing and the program helped me with my motive.

Program : PG Program in Strategic Digital Marketing

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21 Feb 2023
Batch of May 2021
The curriculum, syllabus and mentor sessions were excellent. It was an absolute honour to learn from such experienced faculty and the level of insights gained was great. The Program Managers were always there to help with any issues. The career mentoring sessions offered were helpful for me, and gave me a lot of guidance. Overall, I am very satisfied with this program!

Program : PG Program in Strategic Digital Marketing

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25 Jul 2023
Batch of April 2021
I am extremely pleased to have received an excellent job offer and would like to express my gratitude to the exceptional placement and career team at Great Learning for their unwavering support during the entire process. Their provision of effective study materials for my preparation, including the interview questions in the LMS portal, proved to be invaluable in helping me excel during the interview. Additionally, they shared the model interview questions (FAQs) asked by the company, further enhancing my chances of success. The team's coordination and guidance made the interview process a seamless experience.

Program : PG Program in Strategic Digital Marketing

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21 Feb 2023
Batch of May 2021
With innumerable digital marketing courses online, I was initially in a quandary about which course to go with. I came across the 6-month Strategic Digital Marketing course, and after very thorough research, I signed up for it. Time flew with weekend classes, assignments, and expert sessions. Each one was not only informative, but also provided hands-on experience in the world of digital marketing. Each expert had intense knowledge about the topics and was approachable even after the classes. The Capstone project was a feather in my cap, as it helped me gain immense exposure. Even after the course, we were not left high and dry; we got one-on-one expert sessions and tips on how to build our resume according to our skills. Thanks to the Great Learning Team, I got placed at the Google Operations Center.

Program : PG Program in Strategic Digital Marketing

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27 Jun 2023
Batch of April 2021
The program helped me gain valuable insights in terms of learning and exploring. It gave me the opportunity to work on a variety of projects and assignments. The Program Manager and experienced mentors were extremely helpful and offered great career advice. It was not easy for me to restart my career after 8 years but every learning assignment was smooth and successful under the guidance of the Great Learning team. This program has definitely increased my Digital Marketing skills!

Program : PG Program in Strategic Digital Marketing

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27 Jun 2023
Batch of March 2021
After working for 8 years, I left my job to look after my kids and that made me lose self-confidence to start all over again. I wanted to start my own business but was not able to think clearly. So I started looking for online programs in Digital Marketing and found Great Learning. I am in deep gratitude to Great Learning for the support they gave me. I was skeptical about the program and how it would help me restart my journey after 3+ years of work gap. Now I am a proud owner of a Digital Marketing Firm - Digi Solutions. Great Learning's program structure really helped me learn and practice concepts. I'm highly impressed by the faculty.

Program : PG Program in Strategic Digital Marketing

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21 Feb 2023
Batch of October 2020
The thing that separates great learning modules from others is the content. Though I have attended and done courses in the past, one thing I can vouch for is that the learning modules are extremely well structured and a great source of knowledge. The faculty are outstanding and extremely knowledgeable. The plethora of topics we have a discussion about during the learning session keeps us all hooked.

Program : PG Program in Strategic Digital Marketing

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21 Feb 2023
Batch of July 2019
I completed the PG Program in Strategic Digital Marketing from Great Lakes. This program has helped me tremendously in filling the gaps between my MBA textbook knowledge and practical reality of using the digital medium. The curriculum is structured in a way to give huge practical knowledge to the students, which helped me in my digital marketing role. The Great Learning team also guided me in creating a digital portfolio and CV. I highly recommend Great Learning to my friends who wish to have an improved career graph.

Program : PG Program in Strategic Digital Marketing

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Frequently Asked Questions

What are the different career paths in Digital Marketing?

The demand for Digital Marketing professionals is high. Many young professionals have started taking up Digital Marketing courses to enter into the Digital Marketing domain. These are some popular Digital Marketing career paths:

 

  • Digital Marketing manager

  • Search Engine Optimizer

  • Content marketer

  • Social media marketer

  • Email marketer

  • Content creators

  • Search Engine Marketing specialists

  • SEO specialist

  • Data Analyst

  • Automation experts

  • Paid Media specialist

  • Web developer

Why should you get a Digital Marketing Certificate?

Companies are hiring Digital Marketing professionals at a rapidly increasing rate because of the growing use of online platforms for marketing. Professionals with a Digital Marketing degree/ certificate are preferred over those with no degree/ certificate in Digital Marketing. It is because a degree/ certificate signifies the knowledge, expertise, and professionalism of the individuals. 

A Digital Marketing certificate or degree improves the resume of a candidate that boosts career growth in the particular domain. The industry pays certified Digital Marketing professionals more than others, and it shows the competitive edge that a certificate or a degree can help you get.

Are there any Capstone projects included in the Digital Marketing courses you offer?

The capstone project is undertaken during the final year of study. It is often the culmination of a student’s academic work and can be a rewarding experience. Capstone projects can be in the form of a research project, case study, or business plan where students may or may not require to work together in groups to complete a project. 

 

Yes. In most digital marketing courses that we offer, like PGP Strategic Digital Marketing Course, capstone projects are included to allow students to apply what they have learned to a real-world situation. The projects also allow students to work with clients and create a portfolio they can show potential employers. You should always go through the Brochure and ask the program coordinator for any specific course. 

 

The capstone project is an excellent way for students to gain practical experience in their field of study and to develop essential skills such as problem-solving, teamwork, and communication. The projects can also be a good opportunity for students to showcase their creativity and knowledge.

How can I identify the best Digital Marketing certificate course?

Determining the best Digital Marketing course can be a tedious process. However, one should look for the following for choosing the best among the several Digital Marketing courses available globally:

 

  • A well-crafted syllabus, covering all the crucial topics.

  • New-age specializations for getting better in a particular set of skills and knowledge. 

  • Classes from industry experts and leading academicians.

  • Enough hands-on exposure through projects, case studies, assignments, and tests.

  • Personalized guidance and support from mentors.

  • Career support and transitions.

  • Digital Marketing degrees or certificates.

Do I need a Digital Marketing program to start a career in Digital Marketing?

It is not compulsory to join a Digital Marketing program to start a career in the domain. However, It will be beneficial for the learners to help them build fundamental knowledge of Digital Marketing. It will accelerate the professional and personal development of the learners, helping them land great career opportunities in the industry.

For getting a good start in a Digital Marketing career, choosing the right Digital Marketing course is very important. Choose the best Digital Marketing program to develop essential Digital Marketing skills like SEO, Social Media Marketing, Email Marketing, Search Engine Marketing, Content Writing, etc. The Digital Marketing course should also reward a learner with a certificate or a degree that can help them excel in the industry with added value to their resume.

 

Is a Digital Marketing Program worth it for a rewarding career?

It is absolutely worth taking a course in Digital Marketing. Digital Marketing programs are the pathway to becoming a qualified and certified Digital Marketing professional/ specialist, leading to abundant jobs and business opportunities. 


The Digital Marketing program provides the benefits of developing new skills that help learners land jobs with higher salaries and run businesses with cutting-edge knowledge.


It provides an opening to nearly 860,000 job opportunities around the world that provides an average salary of $100,000 per annum.

How do I learn Digital Marketing?

You can learn Digital Marketing by reading popular Digital Marketing books, watching Digital Marketing videos, following Digital Marketing Blogs, or enrolling yourself in some of the best Digital Marketing programs to stay up to date with the latest skills.

To master Digital Marketing fundamentals and advanced concepts, one can enroll in online Digital Marketing/ professional Digital Marketing courses. This will help learners become certified Digital Marketing professionals and access numerous job opportunities available in the industry.
 

What are the most in-demand occupations/ job roles in Digital Marketing?

These are some of the most in-demand job roles in Digital Marketing:

  • Digital Marketing Specialist

  • Digital Account Executive

  • Social Media Manager

  • Digital Marketing Manager

  • Copywriter

 

The fastest-growing Digital Marketing occupations are:

  • Media Coordinator

  • Search Manager

  • Social Media Coordinator

  • Search Engine Marketing Manager

  • Media Manager

What can I do to get a successful Digital Marketing career?

To build a successful Digital Marketing career, enroll yourself in the best Digital Marketing courses online/offline. Such programs can help you master the latest Digital Marketing strategies, tools, and techniques.

How can you enroll in the Digital Marketing online programs offered by well-renowned universities on Great Learning?

Follow the steps below to enrol in Online Digital Marketing courses offered by well-renowned universities on Great Learning:

 

  1. Fill the online application form.

  2. Take a screening call with the Admission Director’s office.

  3. Receive an ‘offer of admission’ letter for the upcoming batch, if you get selected

Why should you choose Great Learning to learn Digital Marketing?

Great Learning provides you with the best Digital Marketing courses online, offered by well-renowned universities. Here are some reasons why you should choose Digital Marketing courses on Great Learning:

 

  • Most comprehensive Digital Marketing programs and course material 

  • Hands-on learning with real-world case studies and projects

  • Live Personalized Mentorship from the industry experts 

  • Dedicated career services 

  • World-class Faculty 

  • Flexible study experience with an online learning format 

  • Get Certified from the Top B-schools

Does Great Learning offer Digital Marketing placement assistance?

Yes. Great Learning offers a career support program for learners that includes mock interview sessions, resume-building services, and 1:1 mentorship for better career guidance.

Why Should you Learn Digital Marketing?

The scope of the Digital Marketing industry is very extensive. The industry is expected to grow to the size of US$640 billion by 2027. Upskilling with Digital Marketing skills can help professionals leverage the domain’s innumerable opportunities.

What skills are required of a digital marketer?

Here is a list of essential skills required of a digital marketer to stand out amongst all Digital Marketing professionals:

 

  • SEO (Search Engine Optimization) skills

  • SEM (Search Engine Marketing) skills

  • Content writing and management skills 

  • Social media marketing skills

  • Web, social media, and other data analytics tools 

  • Email marketing skills

  • Design skills 

  • Customer Relationship Management

  • Communication skills

 

The list is exhaustive and may include many other skills too.

How is digital marketing different from traditional marketing?

The digital world is constantly changing, which can be difficult to keep up with if you're still using traditional marketing methods. The basic differences between digital marketing and traditional marketing are explained here in a table:

 

Digital marketing is marketing a product or service using digital channels such as search engines, websites, social media, email, and mobile apps.

Traditional marketing is marketing a product or service using traditional channels such as print, television, radio, and direct mail.

Digital marketing is more targeted and personalized than traditional marketing.

Traditional marketing is more general and focuses on creating awareness about a brand or product

Digital marketing uses data to target customers

Traditional marketing does not use much data and analytics to target customers

Digital marketing is more measurable in comparison to traditional marketing

Traditional marketing results are tough to measure in comparison to digital marketing.

 

How do we stand out amongst other Digital Marketing programs?

Great Learning is a platform that offers Digital Marketing courses curated by globally-renowned universities. Here’s what makes us the best amongst all available platforms across the industry:

 

  • A comprehensive curriculum covering all the essential topics and tools

  • Hands-on learning with case studies, quizzes, and assignments

  • Opportunity to build digital property and practice on it

  • Personalized mentorship for effective learning and guidance

  • Dedicated career services to make you job-ready

  • Leading academicians and industry experts 

  • Certificates or degrees from Top B-schools.

Digital Marketing Courses by Great Learning

Great Learning, a leading ed-tech platform in the professional education sector, specializes in delivering 30+ top-ranked, industry-relevant Digital Marketing courses. With providing online education to learners across 170+ countries and a 66% alumni career transition rate, it's a go-to destination for anyone seeking to enhance their skills in Digital Marketing, SEO, SEM, Social Media Marketing, and more.

 

Great Learning provides the best-in-class Digital Marketing certificate courses for those aspiring to make a career shift into Digital Advertising, Content Strategy, or Marketing Analytics. These programs are instructed by prestigious institutions such as the Wharton School of the University of Pennsylvania and Great Lakes Executive Learning.

 

The Digital Marketing courses at Great Learning equip students to master various aspects of online marketing, utilizing the latest tools and strategies across diverse platforms. Designed to accommodate both beginners and experienced individuals, the syllabus ensures that even those new to the field can acquire extensive understanding and proficiency. Whether you're looking to understand SEO algorithms, leverage social media channels, or develop cutting-edge content strategies, these courses provide all the necessary skills and insights for a successful career in Digital Marketing.

 

Secure a Data Science Certificate Online from World-Class Universities
 

Complete the Digital Marketing certificate programs online and earn a professional Digital Marketing certificate from some of the world's top-ranked universities. By enrolling in the best online Digital Marketing courses, you can attain the credentials needed to become a certified Digital Marketer and grab better job opportunities.

 

List of Data Science Courses:
 

 

The Post Graduate Program (PGP) in Strategic Digital Marketing by Great Lakes Executive Learning provides a thorough, industry-aligned curriculum covering key areas like social media, content marketing, SEO, and analytics. The program is designed by experienced professionals and provides hands-on expertise that can be directly applied in real-life applications. Joining this course equips individuals with the abilities to thrive in the ever-changing Digital Marketing industry, opening doors to fresh job opportunities and making a noteworthy impact on the field.

 

 

The Advanced Digital Marketing and Growth Strategies program by the Wharton School of the University of Pennsylvania offers an online course for professionals to enhance their digital marketing and organizational growth skills. It blends the latest research with real-world applications, covering crucial areas like customer acquisition, content marketing, and analytics. Esteemed faculty members teach the course using case studies and practical assignments to provide a rigorous and experiential learning environment. Learners will be empowered to create and implement effective digital marketing campaigns and strategies.

 

Benefits of Digital Marketing Courses from Great Learning
 

The best Digital Marketing courses offered by Great Learning present a robust set of benefits aimed at enhancing professional skills in the industry:

 

  • Skill Development: These online Digital Marketing courses offer hands-on experience in setting up live campaigns across various platforms and provide the opportunity to work on real-life projects, including capstone projects. They focus on the practical application of concepts to develop skills for success in the digital marketing field.
     
  • Comprehensive Knowledge: These Digital Marketing programs have a diverse curriculum that covers essential aspects like content marketing, social media strategies, and analytics. Through live lectures, real-world case studies, and hands-on workshops led by industry professionals, learners profoundly understand the latest tools and strategies. This in-depth knowledge prepares them to excel in the ever-evolving digital landscape.
     
  • Recognition from Leading Universities: Graduates from these Digital Marketing programs can earn certificates from top-ranked universities in the field. This acknowledgement from key players in the Digital Marketing space highlights the quality and relevance of the education provided, enhancing the professional standing of the learners.
     
  • Long-Term Learning and Networking Opportunities: Participants have access to course content even after completion, ensuring continuous learning. Cohort-based learning and community engagement offer opportunities to expand professional networks and learn from highly accomplished peers.
     
  • Career Growth and Real-World Application: These Digital Marketing courses are designed to provide learners with the abilities necessary to stimulate growth in their organizations and create notable effects in their industry, unlocking opportunities for new job opportunities and professional progress.

 

Digital Marketing Curriculum

The curriculum of these Digital Marketing courses is extensive and comprehensive, encompassing all the essential concepts, strategies, and tools vital for aspiring students aiming to become accomplished professionals in this dynamic field. Each course's content is meticulously designed by a team of highly skilled faculty members and industry leaders from prestigious universities and renowned companies.

 

Let's explore a few standard topics covered in a top Digital Marketing course:

 

  • Search Engine Optimization (SEO): Understanding how to increase online visibility through organic search engine results.
     

  • Content Marketing: Strategies for creating and sharing valuable content to attract a clearly defined audience.
     

  • Social Media Marketing: Utilizing various social media channels to achieve marketing goals and build brand awareness.
     

  • Email Marketing: Techniques for reaching consumers directly through targeted and personalized email campaigns.
     

  • Analytics and Data-Driven Decision Making: Leveraging data to make informed marketing decisions and measure the success of campaigns.
     

  • Customer Acquisition and Retention: Strategies to attract new customers and retain existing ones for sustained growth.
     

  • Mobile Marketing: Adapting marketing strategies to reach users on mobile devices, including responsive design and mobile advertising.

 

Job Opportunities After Completing Digital Marketing Courses

 

The Digital Marketing field offers a plethora of exciting career opportunities, attracting both seasoned professionals and those new to the field. Here are some of the most sought-after career paths in Digital Marketing:

 

  1. Digital Marketing Manager: Responsible for overseeing and planning digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
     
  2. Content Strategist: Focuses on creating and managing a content marketing strategy, including blogging, email marketing, and social media, to enhance brand awareness and engagement.
     
  3. SEO and SEM Specialist: Works to improve a company's presence on search engines through organic and paid strategies, analyzing performance metrics, and optimizing content.
     
  4. Social Media Manager: Oversees social media advertising campaigns and daily operations, which involve generating content, fostering community participation, and observing online conversations.
     
  5. Email Marketing Specialist: Designs and creates engaging email campaigns, monitors email marketing initiatives, and analyzes the success of email marketing campaigns.
     
  6. Mobile Marketing Expert: Focuses on designing and implementing marketing strategies tailored to mobile devices, ensuring a seamless user experience.
     
  7. Analytics Expert: Utilizes tools to track website traffic, user behaviour, and campaign performance, translating data into actionable insights to drive strategic decisions.
     
  8. Customer Relationship Manager (CRM): Uses digital tools to manage and analyze customer interactions and data, enhancing customer retention and sales growth.
     
  9. E-commerce Manager: Oversees an organization's online sales and presence, responsible for visual merchandising, digital marketing, and online customer experience.

 

These roles represent the diverse opportunities available in the Digital Marketing landscape, each playing a crucial part in leveraging online platforms to connect with audiences, drive sales, and build brand loyalty.

 

Digital Marketing Course Duration

The duration of these Digital Marketing programs can differ widely from one course to another based on factors such as the offering institution, the curriculum content, and the associated costs. For specific details on duration, please refer to the individual program page.

 

Digital Marketing Course Fees

The fee structure for these Digital Marketing certificate online programs is also subject to variation across different courses, influenced by aspects like the university offering the course, the curriculum's depth and breadth, and the program's duration. Further information on the fees can be found on the respective program page.