Transform Businesses and Products through Design Thinking

Stanford Design Thinking : From Insights to Viability

  • Online
  • Mentored Learning
  • Live Faculty Interaction
  • 12 weeks
Apply Now
Applications Close Today

Designed and Delivered by

  • Executive Education

Why Design Thinking?

Why we learn Design Thinking at Great Learning

Design-driven companies have outperformed the S&P Index by 228% over 10 years.

(Source: DMI)

Companies that foster creativity enjoy 1.5 times greater market share.

(Source: Adobe)

50% of design-led companies report more loyal customers.

(Source: Adobe)

Build a Competitive Advantage with Design Thinking

Develop an all-purpose toolkit

Learn to use the frameworks in a wide variety of scenarios so you are ready for any challenge

Learn by doing

Apply the Design Thinking methodology to a series of real-world applications, and internalize the concepts

Engage with experts

Interact with experts, get personalized feedback from course facilitators, and learn from seasoned practitioners

Showcase your expertise

Distinguish yourself with a certificate of completion from Stanford Graduate School of Business

Stanford Executive Education Design Thinking Program

Online | 12 Weeks


'Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.'

- Tim Brown, CEO of IDEO

Through this course, you will learn a pragmatic approach that is both a system for inducing creativity and innovation and a framework for solving complex business problems. Learn how you can apply these principles to make products that delight your users.

Designed for busy executives, Design Thinking: From Insights to Viability enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.

The program is offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning. Upon successful completion of the program, participants will earn a Certificate of Completion from Stanford Graduate School of Business.


Participants who successfully complete the program will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

Program Highlights

12-week course

3 to 5 hours of weekly learning commitment

Live interactive session by tenured faculty from Stanford Graduate School of Business

Weekly feedback and live interactive sessions with experienced course facilitator

Certificate of completion from Stanford Graduate School of Business

10 assignments and a final reflection to synthesize what you've learnt


Stefanos Zenios

The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology.

Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2018-2019.

Professor Stefanos Zenios is the faculty co-director at Stanford Graduate School of Business' center for Entrepreneurial Studies. An innovative teacher and researcher, Professor Zenios is the main architect of Startup Garage, a popular Stanford Graduate School of Business course that each year helps hundreds of Stanford Graduate School of Business students and executives learn and apply the innovation processes that are at the center of the Silicon Valley Ecosystem.

Curriculum Snapshot

The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case


Batch Industry Diversity

Almost one third of the batch comes from the IT/Technology industry. The rest of the batch has good representation from a wide variety of industries like Consulting, Manufacturing, Infrastructure, Education amongst others.

Learning course batch industry diversity

Batch Work Experience Distribution

The batch has an average work experience of 8 to 10 years. While there is a cross section of young professionals and mid career executives, 51% of the batch is composed of senior professionals having more than 12 years of experience.

Learning batch work experience distribution

Educational Qualification

Learning batch work experience distribution


Learning Outcomes

Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

Who Should Attend

Product Managers and Analysts

Business Heads

Marketing Managers


Consultants and Educators

UI/UX Designers

Companies that use Design Thinking

Companies are using Design Thinking frameworks to innovate and grow their business. Here is an indicative list of companies that have used design thinking to create products that customers love.

  • SAP
  • IBM
  • NIKE
  • AirBnb
  • and many more...

Admission Details

  • Certificate from Stanford Graduate School of Business.
  • Learn from the pioneers of Design Thinking.
  • Extensive hands-on practise with 10 assignments.
  • Live interactive session by world class faculty from Stanford Graduate School of Business.
  • Weekly personalized feedback from Course Facilitators.

Selection Process

Step 1

Fill application form

Step 2

Application review

Admissions Team will review and shortlist candidates based on their application.

Step 3

Telephonic Interview

Shortlisted candidates will go through a telephonic interview round with the Admission Director.

Step 4

Join the program

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details





*Early Admissions Round

9th Sep'2020 - 30th Sep'2020



*Final Admissions Round

1st Oct'2020 - 31st Dec'2020



*To ensure high-quality learning, each batch will only have a limited number of seats. Since we close admissions as soon as the batch is filled up, we recommend that you enrol as soon as possible to secure your seat in the upcoming batch.


Candidates can pay the program fee through

Bank Transfer
Credit/Debit Cards

Batch Start Dates


January 2021

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now
Applications Close Today

Frequently Asked Questions

Design Thinking: From Insights to Viability is a 12 week program offered online with mentorship and periodic live sessions.

Design Thinking is a process and an ideology that aims to solve complex problems keeping the user at the heart of the problem.

Design Thinking promotes creativity and innovation. When it comes to problem- solving, we trust our knowledge and experience to form patterns and make decisions. While useful in certain situations, can limit our view of things. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinders and consider alternative solutions. The entire process contributes itself to challenging assumptions and discovering new pathways and ideas. Design Thinking is a middle path of problem-solving. It is not completely ingrained in emotion and intuition, nor does it rdepend solely on analytics, science and rationale; it uses a mixture of both.

Prof Stefanos Zenios is the director, architect and faculty of the course. You will have access to learning videos recorded that will be released week on week as well as a live interactive session with Prof Stefanos.

Participants will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

The program is covered using live faculty interaction and recorded learning content created by distinguished tenured faculty from Stanford Graduate School of Business. Participants will also receive weekly feedback from a Course Facilitator on their assignments and progress in the course. In addition, there will be 'Office Hours' where participants will be meeting the course facilitators through a virtual platform.

As part of the program, learners will attend live online interactive sessions with course facilitators and peers from the program. These sessions are conducted in closed groups and are designed to be interactive. This is also an opportunity for learners to get some of their burning questions answered by these expert mentors.

No. This program is fully online, with periodic live interaction and weekly personalized regular feedback by Course Facilitators.

Learners will have access to the content for an entire month post program completion.

Participants are required to give 3 to 5 hours a week for lecture videos, assignments and, peer interaction.

Participants will identify opportunities for innovation and,use design thinking to drive organizational transformation. During this program, you will learn to:

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

All assignments must be completed and submissions must demonstrate the participant has achieved the learning outcomes, to the satisfaction of the course facilitator.

The course facilitator is your mentor and design thinking coach. You will receive weekly feedback on your assignments and also interact with the course facilitator periodically during 'Office Hours'.



In the modern world, wherein everything is connected by smart technologies and united by the internet, experiences have become personalized. Don’t you agree with this? Let us have a look at this example. In 2011, an advertising agency of Coca Cola started this crazy idea of taking off its brand name from the bottles and replacing it with your name. Initially involving 150 countries, this campaign placed the country’s most familiar names and put them in the iconic font size along with the call to action, Share a Coke with [name]. This campaign increased the consumption of Coca Cola amongst young adults by 7%. It led to not only artistic and social success but also a significant financial success as well.


A yet another example of Design Thinking strategy implementation is in the case of US Tax Forms. Most Americans consider filling this form as a frustrating process. Particularly for those who can not afford an account. With each passing year, the tax form kept on becoming more complicated, and on average, taxpayers used to spend 45 hours filling out the tax return. The main reason was that the tax forms were full of jargon and legal language, which was confusing and leading to errors. After countless discrepancies, a design consultancy was hired to improve the tax form and gain a deeper understanding of the stakeholders’ needs. After a lot of research, they recommended the creation of a medium-size tax form to make it simpler for taxpayers. 


Not only this. From housing corporations to hotels and government agencies, Design Thinking is reshaping every sector in Singapore as it saves lives, cuts costs, and boosts social welfare. How? Recently, Family Justice Courts in Singapore used Design Thinking to reduce disputes and anxiety during the lawsuits. They understood the needs of their citizens and re-built the entire layout of their courts, which makes it a less hassling experience for children. The court decided to solve emotional disputes outside formal hearings, wherever possible. Considering how anxious this experience can be, they made counseling and mediation rooms. The court even made a play corner for children too because they’re not allowed to be in the room where the hearing takes place. 


With these campaigns, it is quite understandable that one needs to design thinking for innovation. No wonder companies do develop useful tactics, but when trying to apply them, they often face trade-offs. But by learning Design Thinking, one can deliver a completely personalized experience to the user in every area. 


Design Thinking is a methodology used to solve complex problems creatively, and it has evolved from various fields like business, engineering, journalism, banking and finance, architecture, etc. It revolves around getting a deep understanding of the target audience, knowing their problems, working on their preferences from their perspective, and creating a solution that they think is just the right for them. It focuses on understanding individual needs and discovering the best solution to meet those needs. There are five main steps involved in the process of design thinking- empathize, find the problem, ideate, prototype, and test.  


Through Design Thinking, one can master a human-centric yet robust approach that will help to design and improve products at any stage. While working with your team members, you’ll first start by defining the problem or challenges that will help to make a strong narrative. Thereupon, move into rapid prototyping for better improvements. With the help of testing and analysis, you will learn how to refine the prototype using the design thinking methodology. 


Another example that resonates with the application of Design Thinking is GE. Doug Dietz, Innovation Architect and Chief Designer of GE Imaging Machines, found that kids had to go through a traumatic experience during their MRI test. 80% of them were forcefully seated. That’s when Dietz created CT Pirate Island Adventure, wherein a scanner looks like a pirate ship, and the room is decorated with their favorite Adventure Series characters. As a result, the MRI testing room became a fun playtime center for kids. Kids, parents, and hospital staff were happy with this new experience. Also, the sedation rate went down from 80% to 10%. 


When one says that some design is good, it does not mean that they are speaking from an aesthetic point of view. It should be as per the understanding and needs of our audience. Whether making a website, working on a physical product, or designing a customer experience, through this innovative approach, one can create a design that involves applied creativity, prototyping, and experimentation. Design thinking can help to deeply empathize with customers and bring a solution into existence that will ultimately accelerate the business. It also amazingly helps businesses by optimizing product creation, increasing the market, enhancing the contracts, etc. Design thinking delivers solutions that help to match customer needs.


Does it sound like a skill that you must have? If yes, then do apply for a Design Thinking course by Stanford Executive Education. Some of the top universities in the world are providing design thinking certificate programs. During the Design thinking class, you can equip yourself with the methodologies and tools required for Design Thinking. The faculty will make you understand the core concepts of design thinking and give detailed information about each of the stages. 


When it comes to the best design thinking courses, Stanford Executive Education Design Thinking: From Insights to Viability program surely tops the charts. It is counted amongst the best online design thinking courses as it not only preaches about fundamentals but also provides industry-related insights. 


Offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning, this course (once completed) allows one to earn a certificate of completion from Stanford Graduate School of Business. Through this design thinking short course, one can learn about practical approaches that will help to induce creativity and innovation and a framework to solve the complex problems. During this design thinking training certification, one can learn how to apply all the five steps that can help to delight users. The best part about the Design Thinking online course is it is designed for busy executives and allows you to work so you can apply, iterate, and innovate on the job. You will have the opportunity to work with diverse groups of people. So don’t wait for any further and apply now for the best design thinking online course. Scroll down to know more about design thinking research methods, best design thinking certification, design thinking benefits, etc. 


Why is Design Thinking Important?

Design Thinking helps in creating lasting values for its customers. Not limited to just design system, this process is useful in any complex ones because it: 

  • Aims to Solve a Concrete Human Need: 

Using this human-centric approach, companies can know more about the pain-points from the consumer point of view that they haven’t previously thought of. Design Thinking can help with providing solutions to those challenges. 

  • Helps with tackling problems that are ambiguous or difficult to define

Consumers often don’t know how to verbalize the problem that you’re having. But after carefully observing them, their [consumers] behaviors, one can define the ambiguous issues and easily find a solution.

  • Helps organizations run faster 

Rather than researching for a long time problem without any outcome, Design Thinking helps with creating prototypes and then testing on how efficient they are.


5 Stages in the Design Thinking Process

Design Thinkings involves five steps that will help you come up with sensible ideas to solve a set of problems and generate positive outcomes.


1. Empathize

Empathy is an essential human-centric design approach that allows Design Thinkers to set their assumptions aside and gain insight into users and their needs. This first step of Design Thinking is the most crucial step of the process as it helps to discover the critical insights and gain an empathetic understanding of the problem that you are trying to solve. Before you step into the phase of problem-solving [the next step], you will need to understand the whole process to derive effective decisions. This phase helps to study and understand the behaviors which facilitate simple problem-solving. At this stage, it will be ideal to find out more about the area of concern by observing, engaging, and empathizing with people to understand their experience. 


2. Discover the problem

During this stage, you will pull together all the information that you have gathered and created during the Empathize phase. You will analyze and synthesize all your observations to define the core problem that will help you to guide ideation in step three. The analysis will help you to gain insights and know the why, how, what of the process. This phase also assists you to discover and define the issues involved in this process. While exploring the empathy data, try focusing on identifying problems across a diverse group of people. Do gather information on how people are solving their problems as it gives you an idea of how to provide an innovative solution. Try to identify the issues in a human-centered manner at this stage. 


3. Ideate

By the time of this Design Thinking stage, you are ready to generate new ideas. Initially, at this stage, it is essential to gather as many thoughts as possible or problem situations. The main motto of this step is not to discover one perfect design; instead, come up with different ones. The idea generation involves exploring the various possible solutions and producing a set of convenient plans to address the discovered problem.

Once you've compiled all the ideas, move into the evaluation phase. One of the best ways to quickly evaluate your conceptions is the dot vote approach. Each person involved in this stage is provided with a limited number of dot stickers that they place on the idea they think is worth pursuing. Opinions with the maximum number of votes (dots) move to the next step. 


4. Prototype

Gather all the ideas and check the probability of the advantages and disadvantages involved in each plan. At this stage, the design team will produce several scaled-down versions of the product or specific features found within the product so that they can investigate the problem solutions generated in the previous stage. Initially, the prototypes may be shared or tested within the team or in other departments. This is just an experimental stage and aims to identify the best possible solution. All these solutions are accepted, improved, and implemented based on the users’ experiences. At the end of this stage, you will have a better idea of constraints inherent and have a clear view of how real users would behave, think, and feel when interacting with the end product. Employ logical thinking and choose the best idea that has minimal limitations. This phase helps you to detect the hidden issues and regulate efficient outputs.


5. Test

Try to think of this last stage as the extension of your empathy process. By testing, organizations want to learn if any impact has been made to solve the problem statement. Have we improved upon what already exists? Is our solution compelling enough to change someone’s behaviors ?

Test your prototype with the actual users and get feedback to know how it works. Repeat the process with the chosen prototypes and select the best that fits your needs. This phase helps to discover new solutions to the detected problems.

The Stanford Executive Education design thinking course will help you learn all these stages of Design Thinking by providing industry-related insights and helping them develop their creative potential.


Applications of Design Thinking

Effective decision making is an essential need for any industry, which is why Design Thinking is not limited to any field. Mentioned below are some  of the applications of Design Thinking, 


Design Thinking in Business

Design thinking—a methodology with proven ROI—can help you to deeply empathize with customers and create a solution that will ultimately accelerate the business. It also amazingly helps businesses by optimizing product creation, increasing the market, enhancing the contracts, etc. Design thinking delivers solutions that help to match customer needs.


Design Thinking in Information Technology

Design thinking helps in making the most reliable decisions in the field of information technology. Applying the concepts of design thinking helps to empathize with clients and derive solutions that improve the efficiency of the process.


Design Thinking in Education

Design thinking helps to improve the standards of education by working on the feedback received from the students. It helps to improve the overall learning experience of the student by increasing the level of understanding. Design Thinking also enables the student- tutor's bond and reduces the risks involved. The application of design thinking techniques benefits both the student as well as the instructor and enhances the overall process of learning.


Design Thinking in Health Care

Design thinking helps to provide better treatment and let the patients experience better results. This process helps to empathize with patients, deeply analyze the case, and design an effective treatment to cure the patient.


Job Roles of Design Thinking

The following are the various job roles offered for the ones that complete the design thinking course.

●     Design Coder

●     Design Entrepreneur

●     Hybrid design researcher

●     Business Designer

●     Social Innovator

●     Design thinking expert

●     Design thinking Strategist



The Demand For Design Thinking Course 

The scope for design thinking has been increasing day by day. Many industries have encountered breakthroughs by applying design thinking tools and techniques. This skill is immensely in demand, and considering the same, there has been an increase in the number of courses offering Design Thinking. Also, students with Design Thinking certificates are in high demand in the current market and often get decent pay. 


Choose Stanford Executive Education Design Thinking Course

If you are interested in taking up the design thinking best courses, then there's nothing better than the Design Thinking training course. This program is offered by Stanford GSB Executive Education and in collaboration with Great Learning. This program is a perfect design by the topmost experienced faculty members of Stanford Graduate School of Business, as well as the industry experts of design thinking. This Design Thinking Certification Course Online equips you with all the desired knowledge and skills to start up a career in design thinking. Choose this program and learn design thinking with the best teaching specialists as well as the industry experts.


One can recommend this course to Product managers, Business heads, Marketing Managers, Entrepreneurs, Consultants, UX/UI Designers as well as freshers. If you are someone that belongs to any of the roles and are craving for a  career transition, the design thinking training course would surely let you encounter an uplift in your career.


Why Stanford Executive Education Design Course?

Stanford GSB  Executive Education, in collaboration with Great Learning, offers the best design thinking course. Well, the following are a few highlights of the design thinking training course by Stanford GSB Executive Education, which makes it stand as the best.


  • The design thinking online course is well designed to cover all the modules and enables you to gain complete knowledge of all the concepts of design thinking and promotes innovative thinking.


  • Your class will be conducted by the faculty of Stanford GSB Executive Education, recognized as the best in the world. Most of the faculty members are alumni from the renowned institutes of the world. And each one of them has got enormous experience as well as a command on the subject.


  • You will also be taught by the industry experts that practice design thinking in their businesses and learn from their practical experiences when you take up the design thinking certification course.


  • It has also got you the live projects through which you will gain hands-on learning experience and gear up yourself to hit the design thinking world.


  • The design thinking certification course by Stanford GSB Executive Education, in collaboration with Great Learning, offers immense flexibility as it allows you to learn design thinking without stepping out from your comfort zone.


  • The design thinking certification online course is a 12-week program that demands a sincere commitment of 3 to 5 hours a week.


  • The design thinking online course also comprises two live sessions by Professor Stefanos Zenios of Stanford Graduate School of Business.


  • You will also get constant assistance in every step of the design thinking online course by an experienced design thinking facilitator with whom you will have weekly feedback and live interactive sessions to make you feel the utmost comfort.


  • You will also have ten assignments to assess your learning.


All these astounding attributes make Stanford GSB Executive Education, in collaboration with Great Learning, offer the best design thinking course. 

All these points make Stanford GSB Executive Education, in collaboration with Great Learning, stand out amongst all the Design thinking courses. If you wish to be a part of it, then call now at +1-650-240-4959 or email your query at One of our Learning Consultant will get in touch with you shortly with all the necessary details.

Click here to know more about the course and enrollment process.