Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. This course is for anyone who is curious about Digital Marketing and wants to learn how to run ads on various marketing channels. This course broadly covers:
Digital marketing is not anymore, a ‘nice to have’ option but is a mandate for businesses that want to keep up with the competition. With the evolution of technologies, digitization, and rapidly changing market dynamics, digital marketing is the only way forward for start-ups and enterprises alike to reach their audiences.
Anirban has about 20 years of expertise in brand advisory and integrated marketing communications. His breadth of experience covers media, marketing research, financial markets, brand consulting, and of course, strategic planning with organizations like The Statesman, MalayalaManorama, SHCIL, Shining Strategic Identity, MAA Bozell, IMRB International, TNS, Dentsu, DDB Mudra, FCB Ulka in the past and with J Walter Thompson in Delhi as Senior Vice President and Executive Planning Director, just before deciding to join academics full time at Great Lakes Institute of Management.