Great Learning for Life

Introduction to Digital Marketing

5.5 Hours | 17 Videos | Free

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Course description

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. This course is for anyone who is curious about Digital Marketing and wants to learn how to run ads on various marketing channels. This course broadly covers:

  • What is Digital Marketing?
  • How to create the best digital marketing strategies?
  • How to run ads on various digital marketing channels?
  • Hands-on exercises

Need of Digital Marketing

Digital marketing is not anymore, a ‘nice to have’ option but is a mandate for businesses that want to keep up with the competition. With the evolution of technologies, digitization, and rapidly changing market dynamics, digital marketing is the only way forward for start-ups and enterprises alike to reach their audiences.