Executive Marketing Leadership Programme from IIT Bombay

Executive Leadership for CMOs in the Age of AI

  • Designed and delivered by IIT Bombay faculty

  • Dedicated modules on AI and agentic AI for marketing

  • Real-world case studies and a capstone project

  • Two campus immersions at IIT Bombay

Application closes on: 10th Sep 2026

Executive Leadership for CMOs in the Age of AI

Executive Leadership for CMOs in the Age of AI

8 Months Hybrid • Learn from IIT Bombay Faculty • Two Campus Immersions

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Application closes on: 10th Sep 2026

PROGRAMME OUTCOMES

Lead marketing in the age of AI

  • Formulate AI-driven growth strategies

    Build growth strategies grounded in business model analysis, competitive dynamics, and ROI thinking.

  • Design customer lifetime value strategies

    Move beyond acquisition to lifetime value using value chain analysis and behavioural insights.

  • Define AI strategy for marketing

    Identify high-value AI use cases and design human-AI workflows for marketing teams.

Strengthen Your Leadership Profile

Earn a certificate of completion from IIT Bombay

An industry-relevant curriculum delivered by IIT Bombay faculty, global faculty, and industry leaders.

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* Image for illustration only. Certificate subject to change.

Advance as a Modern Marketing Leader

Master Skills That Define the Modern CMO

An industry-relevant curriculum designed and delivered by IIT Bombay faculty, global faculty, and industry leaders.

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Marketing Strategy

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AI Strategy for Marketing

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Agentic AI for Marketing

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Marketing Analytics

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Customer Value Chain Analysis

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Brand and Product Strategy

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Revenue and Pricing Strategy

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Go-To-Market Strategy

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Digital Marketing Communications

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MarTech Leadership

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Meet your faculty

Designed and delivered by IIT Bombay faculty, global faculty and industry leaders with AI and agentic AI focused curriculum.

  • Prof. Mayank Pareek

    Prof. Mayank Pareek

    Professor of Practice, SJMSOM, IIT Bombay

    35+ years of leadership experience in the Indian automotive industry

    Former President, Tata Motors PV; Executive Director, Maruti Suzuki

  • Prof. Dinesh Sharma

    Prof. Dinesh Sharma

    Professor of Marketing, SJMSOM, IIT Bombay

    28+ years of experience in marketing practice, research, and teaching

    Expertise in digital marketing, branding and marketing strategy

  • Prof. Arti Kalro

    Prof. Arti Kalro

    Professor of Marketing, SJMSOM, IIT Bombay

    Specialises in consumer neuroscience and marketing communications

    Established SJMSOM's Behavioural Lab for eye-tracking research

  • Prof. Srinwanti H. Chaudhury

    Prof. Srinwanti H. Chaudhury

    Assistant Professor of Marketing, SJMSOM, IIT Bombay

    Specialises in consumer psychology and digital marketing strategy

    Research on how AI and personalisation impact consumer judgment.

  • Prof. Denish Shah

    Prof. Denish Shah

    Professor of Marketing, Robinson College of Business

    Research links marketing strategies to firm financial performance

    Published in Harvard Business Review and Journal of Marketing

  • Mr. Nilesh Satpute

    Mr. Nilesh Satpute

    Founder and CEO, Applied Cloud Computing (ACC) and Visiting Faculty, SJMSOM

    Experienced tech pro with expertise in cloud, AI, and Big Data.

    Founder of ACC, a 500+ employee firm serving top Indian banks.

  • Mr. Mandar Marathe

    Mr. Mandar Marathe

    AI-First Marketing Strategist and Visiting Faculty, SJMSOM

    18+ years of experience across B2B, SaaS, and D2C brands

    Focused on integrating Gen AI and agentic workflows into marketing

  • Mr. Satvik Paramkusham

    Mr. Satvik Paramkusham

    Founder, Build Fast with AI

    IIT Delhi Engineer with deep expertise in applied Generative AI.

    Has trained 50,000+ professionals in applied Generative AI.

Lead marketing transformation in the age of AI

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