Transform Businesses and Products through Design Thinking

Stanford Design Thinking : From Insights to Viability

  • Online
  • Mentored Learning
  • Live Faculty Interaction
  • 12 weeks
Apply Now
Application Deadline - 9th Apr 2020

Designed and Delivered by

  • Executive Education

Why Design Thinking?

Why we learn Design Thinking at Great Learning

Design-driven companies have outperformed the S&P Index by 228% over 10 years.

(Source: DMI)

Companies that foster creativity enjoy 1.5 times greater market share.

(Source: Adobe)

50% of design-led companies report more loyal customers.

(Source: Adobe)

Build a Competitive Advantage with Design Thinking

Develop an all-purpose toolkit

Learn to use the frameworks in a wide variety of scenarios so you are ready for any challenge

Learn by doing

Apply the Design Thinking methodology to a series of real-world applications, and internalize the concepts

Engage with experts

Interact with experts, get personalized feedback from course facilitators, and learn from seasoned practitioners

Showcase your expertise

Distinguish yourself with a certificate of completion from Stanford Graduate School of Business

Stanford Executive Education Design Thinking Program

Online | 12 Weeks


'Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.'

- Tim Brown, CEO of IDEO

Through this course, you will learn a pragmatic approach that is both a system for inducing creativity and innovation and a framework for solving complex business problems. Learn how you can apply these principles to make products that delight your users.

Designed for busy executives, Design Thinking: From Insights to Viability enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.

The program is offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning. Upon successful completion of the program, participants will earn a Certificate of Completion from Stanford Graduate School of Business.


Participants who successfully complete the program will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

Program Highlights

12-week course

3 to 5 hours of weekly learning commitment

Live interactive session by tenured faculty from Stanford Graduate School of Business

Weekly feedback and live interactive sessions with experienced course facilitator

Certificate of completion from Stanford Graduate School of Business

10 assignments and a final reflection to synthesize what you've learnt


Stefanos Zenios

The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology.

Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2018-2019.

Professor Stefanos Zenios is the faculty co-director at Stanford Graduate School of Business' center for Entrepreneurial Studies. An innovative teacher and researcher, Professor Zenios is the main architect of Startup Garage, a popular Stanford Graduate School of Business course that each year helps hundreds of Stanford Graduate School of Business students and executives learn and apply the innovation processes that are at the center of the Silicon Valley Ecosystem.

Curriculum Snapshot

The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case


Batch Industry Diversity

Almost one third of the batch comes from the IT/Technology industry. The rest of the batch has good representation from a wide variety of industries like Consulting, Manufacturing, Infrastructure, Education amongst others.

Learning course batch industry diversity

Batch Work Experience Distribution

The batch has an average work experience of 8 to 10 years. While there is a cross section of young professionals and mid career executives, 51% of the batch is composed of senior professionals having more than 12 years of experience.

Learning batch work experience distribution

Educational Qualification

Learning batch work experience distribution


Learning Outcomes

Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

Who Should Attend

Product Managers and Analysts

Business Heads

Marketing Managers


Consultants and Educators

UI/UX Designers

Companies that use Design Thinking

Companies are using Design Thinking frameworks to innovate and grow their business. Here is an indicative list of companies that have used design thinking to create products that customers love.

  • SAP
  • IBM
  • NIKE
  • AirBnb
  • and many more...

Admission Details

  • Certificate from Stanford Graduate School of Business.
  • Learn from the pioneers of Design Thinking.
  • Extensive hands-on practise with 10 assignments.
  • Live interactive session by world class faculty from Stanford Graduate School of Business.
  • Weekly personalized feedback from Course Facilitators.

Selection Process

Step 1

Fill application form

Step 2

Application review

Admissions Team will review and shortlist candidates based on their application.

Step 3

Telephonic Interview

Shortlisted candidates will go through a telephonic interview round with the Admission Director.

Step 4

Join the program

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details





Early Admission Round

Till 29th Feb'2020



Second Admission Round*

1st Mar'2020 - 1st Apr'2020



Final Admission Round*

1st Apr'2020 - 1st May'2020



*To ensure a high quality of learning, each batch will only have a limited number of seats. Since we close admissions as soon as the batch is filled up, we recommend that you enroll as soon as possible to secure your seat in the upcoming batch.


Candidates can pay the program fee through

Bank Transfer
Credit/Debit Cards

Batch Start Dates


20th May 2020

Upcoming Application Deadline

9th Apr 2020

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now
Application Deadline - 9th Apr 2020

Frequently Asked Questions

Design Thinking: From Insights to Viability is a 12 week program offered online with mentorship and periodic live sessions.

Design Thinking is a process and an ideology that aims to solve complex problems keeping the user at the heart of the problem.

Design Thinking promotes creativity and innovation. When it comes to problem- solving, we trust our knowledge and experience to form patterns and make decisions. While useful in certain situations, can limit our view of things. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinders and consider alternative solutions. The entire process contributes itself to challenging assumptions and discovering new pathways and ideas. Design Thinking is a middle path of problem-solving. It is not completely ingrained in emotion and intuition, nor does it rdepend solely on analytics, science and rationale; it uses a mixture of both.

Prof Stefanos Zenios is the director, architect and faculty of the course. You will have access to learning videos recorded that will be released week on week as well as a live interactive session with Prof Stefanos.

Participants will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

The program is covered using live faculty interaction and recorded learning content created by distinguished tenured faculty from Stanford Graduate School of Business. Participants will also receive weekly feedback from a Course Facilitator on their assignments and progress in the course. In addition, there will be 'Office Hours' where participants will be meeting the course facilitators through a virtual platform.

As part of the program, learners will attend live online interactive sessions with course facilitators and peers from the program. These sessions are conducted in closed groups and are designed to be interactive. This is also an opportunity for learners to get some of their burning questions answered by these expert mentors.

No. This program is fully online, with periodic live interaction and weekly personalized regular feedback by Course Facilitators.

Learners will have access to the content for an entire month post program completion.

Participants are required to give 3 to 5 hours a week for lecture videos, assignments and, peer interaction.

Participants will identify opportunities for innovation and,use design thinking to drive organizational transformation. During this program, you will learn to:

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

All assignments must be completed and submissions must demonstrate the participant has achieved the learning outcomes, to the satisfaction of the course facilitator.

The course facilitator is your mentor and design thinking coach. You will receive weekly feedback on your assignments and also interact with the course facilitator periodically during 'Office Hours'.

The Innovative Design Thinking Course

In this modern world, which is connected by smart technology and united by the internet every experience has become personalized. In order to deliver a complete personalised experience to the user in every area, design thinking has evolved. These days the word design thinking has been everywhere and seems to achieve a great demand. Let us learn about design thinking.

Design Thinking facilitates an innovative thinking process that helps to solve the problem efficiently or to find better ways of getting work done. Design thinking is a method of practical and creative problem solving that evolved from various different fields like business, engineering, architecture, etc. Design thinking basically focuses on understanding individual needs and creatively discover the best solution to meet those needs. There are five main steps involved in the process of design thinking. These five steps involved in design thinking will help you come up with sensible ideas to solve a set of problems and generate positive outcomes.

1. Empathize

Before you step into the phase of problem solving, you will need to understand the whole process to derive effective decisions. This is the most important step of the design thinking process as it helps to discover the most important insights of the process. This phase helps to study and understand the behaviours which facilitate simple problem-solving.

2. Discover the problem

The analysis helps you gain insights and know the why, how, what of the process. This phase helps you to discover and define the problems involved in this process. Problem detection is possible with a clear understanding and proper analysis.

3. Ideate

Focusing on the problem statement and come up with ideas to solve the problem. The main motto of this step is not to discover one perfect idea but rather to come up with many different ideas. The idea generation involves exploring the various possible solutions and produce a set of effective ideas to address the discovered problem.

4. Prototype

Gather all the ideas and check the probability of the advantages and disadvantages involved in each idea. Employ logical thinking and choose the best idea that has minimal limitations. This phase helps you to detect the hidden issues and regulate efficient outputs.

5. Test

Test your prototype with the actual users and get feedback to know how it works. Repeat the process with the chosen prototypes and select the best that fits your needs. This phase helps to discover new solutions to the detected problems.

Applications of Design Thinking

Design thinking is not limited to any field. Effective decision making is an essential need for any industry. Design thinking has created a remarkably positive impact in any field that has been applied.

Let us see the various applications of design thinking

  • Design Thinking in Business

    Design thinking helps to deeply empathize with customers and accelerate the business.

    It also helps any business in an amazing way by optimizing product creation, increase the market, enhancing the contracts, etc. Design thinking delivers solutions that help to match customer needs.

  • Design Thinking in Information Technology

    Design thinking helps make the most reliable decisions in the field of information technology. Applying the concepts of design thinking helps to empathize with clients and derive solutions that improve the efficiency of the process.

  • Design Thinking in Education

    Design thinking helps to improve the standards of education by working on the feedback received from the students. This helps in improving the learning experience of the student by increasing the level of understanding. This also enables the student- tutor's bond and reduce the risks involved. the application of design thinking techniques benefits both the student as well as the instructor and enhances the overall process of learning.

  • Design Thinking in Health care

    Design thinking helps to provide better treatment and let the patients experience better results. This process helps to empathize with patients, deeply analyze the case and design an effective treatment to cure the patient.

Job Roles of Design Thinking

The following are the various job roles offered for the ones that complete the design thinking course.

  • Design Coder
  • Design Entrepreneur
  • Hybrid design researcher
  • Business Designer
  • Social Innovator
  • Design thinking expert
  • Design thinking Strategist

The demand for design thinking in India

The scope for design thinking has been exceedingly increasing day by day. Many industries have encountered impossible breakthroughs by applying design thinking tools and techniques. This course is now recognized as one of the most popular and highly demandable courses in the country. The design thinking course has got a huge demand in the current market and offers very decent pay. The average salary of a certified design thinking strategist in India is around 7.8 Lakhs per Annum.

Choose Great Learning

If you are extremely interested in taking up the design thinking course in India, there is no better choice than joining the design thinking training course organized by Great Learning and Great Lakes. This program is a perfect design by the topmost experienced faculty members of great learning as well as the industry experts' of design thinking. This comprehensive course equips you with all the desired knowledge and skills to start up a career in design thinking. Choose this program by Great Learning and learn design thinking with the best teaching specialists as well as the industry experts.

This course is recommended to Product managers, Business heads, Marketing Managers, Entrepreneurs, Consultants, UX/UI Designers as well as freshers. If you are someone that belongs to any of the above-mentioned job roles and are craving for a deep career transition, the design thinking training course would surely let you encounter an uplift in your career.

Why Great Learning?

How does great learning differ from other platforms?

Great Learning definitely offers the best design thinking course.

Well, the following are a few highlights of the design thinking training course by great learning which makes it stand as the best.

  • The design thinking online course is well designed to cover all the modules and enables you to gain complete knowledge of all the concepts of design thinking and promotes innovative thinking.
  • The faculty of great learning is recognized as the best in the country. Most of them are alumni from the renowned institutes of the country and each of them has got enormous experience as well as a command on the subject.
  • You will also be taught by a few of the industry experts that practice design thinking in their businesses and learn from their practical experiences when you take up the design thinking certification program.
  • It has also got you the live projects through which you will gain hands-on learning experience and gear up yourself to hit the digital world.
  • The design thinking certification course by Great learning offers immense flexibility as it allows you to learn design thinking without stepping out from your comfort zone.
  • The design thinking certification online course is a 10 week program that demands a sincere commitment of 3 to 5 hours a week.
  • The design thinking online course also comprises two live sessions by the passionate faculty of Stanford Graduate School of Business.
  • You will also be constantly assisted in every step of the design thinking online course by an experienced design thinking facilitator with whom you will have weekly feedback and live interactive sessions to make you feel the utmost comfort.
  • You will also have 10 assignments to assess your learning.

All these astounding attributes makes Great Learning offer the best design thinking course. Apply now