Introduction to Digital Marketing

Free Digital Marketing Course with Certificate

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827.2K+ Learners
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Beginner

Enroll in this digital marketing course and learn the essentials and fundamentals of digital marketing, including content marketing, SEO, SEM, social media, affiliate, and automated marketing.

What you learn in Introduction to Digital Marketing ?

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SEO and SEM
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Content Marketing
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Social Media Marketing
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Automated Marketing
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Affiliate Marketing
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Pay Per Click

About this Course

In this free digital marketing course, you'll explore the fundamentals and significance of digital marketing and learn how to deploy its strategies effectively. You will delve into the various aspects of digital marketing, such as Content Marketing, SEO, SEM, Social Media Marketing, Affiliate Marketing, Automated Marketing, Pay-per-click, and PR.

 

This course also provides a free certificate, which signifies an achievement in advancing your career.

 

Advantages of completing this course

 

  • Increased career opportunities: As businesses increasingly rely on digital marketing, the demand for skilled professionals is growing. Completing this course can make you a more attractive candidate for marketing positions or help you start your own business.
  • Potential for increased income: With the skills and knowledge gained from the course, you can command a higher salary in a marketing role or charge more for your freelance services.

 

How to start a career after completing the course?

 

  • Network Building: Globally connect with professionals and peers in the digital marketing field.
  • Portfolio Development: Create a portfolio showcasing your digital marketing projects and skills.
  • Certification Utilization: Leverage the course certificate to enhance your resume and LinkedIn profile.
  • Specialization: Choose a specific area of digital marketing, such as SEO or social media.
  • Job Application: Apply for executive level positions in digital marketing to gain practical experience.

 

Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession. 

Course Outline

What is Digital Marketing?

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

 

Why Digital Marketing?

In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use. 

 

 

How to do Digital Marketing?

Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.

Types of Digital Marketing

Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.

Content Marketing

Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience. 

 

SEO SEM

Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.

Social Media Marketing

Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.

Affiliate and Automated Marketing

Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module. 

 

Pay Per Click and PR

This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples. 

 

Demo - SEO/SEM and Keyword Research

This module is entirely based on the demo given on Content Marketing, YouTube Marketing, and SEO techniques. The instructor has beautifully explained how Digital Marketing works in different situations. The course summary has been given to revise what you have learned in this free digital marketing course. 

 

Our course instructor

Mr. Vishal Padghan

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1.5M+ Learners
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49 Courses
Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

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Introduction to Digital Marketing

With this course, you get

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Multi device access

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Completion Certificate

Stand out to your professional network

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2.0 Hours

of self-paced video lectures

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