Learn AI in Digital Marketing for Beginners

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

Compared to traditional marketing in digital marketing the companies are able to generate a lot of data. With AI we can find the digital trail of the customer and analysis his buying patterns.

Rankbrain is a component of Google's core algorithm which uses machine learning to determine the most relevant results to search engines. This module helps you understand how the rankbrain functions.

Chatbots are the biggest example of the use of AI technology. These are extensively used by digital marketers to enhance the customer satisfaction of their websites.

This module helps in understanding the way you can build skills for AI products like Alexa and is also illustrated by giving the example of Tide.

This module helps you understand how companies use data to suggest you products in a personalized way.

Instead of browsing images of products with augmented reality, people can actually try products before you buy them.

AI in digital marketing promises to take all of the labor out of website design.

This module tells about the various advantages of incorporating AI in your business.