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Begin your learning experience and become a digital marketer with certificate courses curated to land your dream job.
Skills Covered in this Path
- SEO and SEM
- Content Marketing
- Social Media Marketing
- Automated Marketing
- Affiliate Marketing
- Pay Per Click
- New consumer journey
- brand
- digital marketing funnel
- evolution of digital marketing
- new look at media
- brand purpose
- buyer persona
- Digital Marketing Strategy
- Digital Marketing Basics
- SEO Fundamentals
- On-Page SEO
- Off-Page SEO
- Backlinking Strategies
- Keyword Research
- Keyword Analysis
- SEO Tools (Ahrefs)
- Keyword Explorer
- Keyword Difficulty Analysis
- Search Volume Analysis
- Keyword Idea Generation
- Basics of SEO
- SEO Processes
- SEO Strategies
- Digital Marketing
- Search Engine Marketing
- Google Ads
- SEO
- Google Ads
- Keyword Planning
- Setting up Ad Groups
- Creating the Campaign
- Setting up Custom Audiences
- Targeting
- Creating your Campaign
- Audience Targeting
- Launching Google App Campaign
- Setting up a Discovery Campaign
- Setting up Audiences
- Working on Various Campaign Options
- Launching the Discovery Campaign
- Google Analytics Dashboard
- Campaign Tracking
- Demographic Research
- Behavior Analytics
- User Interaction Trends
- Page Views Analysis
- Session Time Monitoring
- Bounce Rate Analysis
- Custom Reports Creation
- Alerts Setup
- Marketing Campaign Evaluation
- Content strategy
- audience & behavior analysis
- brand awareness
- content creation & distribution
- WordPress management
- SEO
- Google Analytics
- and social media–email marketing integration
- Influencer Marketing
- Email marketing strategy
- customer journey mapping
- subject line & content copywriting
- automation workflows
- testing
- optimization
- and campaign management
- Social Media Management
- Developing Marketing Strategies
- Posting and Analysing Content
- Social Media Management Campaign
- Social Media Management tools
- Building Social Media Presence
- LinkedIn marketing
- profile optimization
- audience targeting
- content strategy
- analytics
- brand building
- lead generation
- group networking
- and professional connection growth
- YouTube SEO
- YouTube Marketing Tools
- Instagram Analytics & Demographics
- Business Account Setup
- Feature Navigation
- Marketing Strategy
- Audience Segmentation
- Competitor Analysis
- Content Creation & Curation
- Conversion Tactics
- Visual Editing
- Scheduling
- Profile Optimization
- Collabration
- Campaign Dashboard
- Optimizing the Campaign
- Search Engine Marketing
- Search Engine Optimization
- YouTube marketing
- Video marketing strategy
- audience analysis
- content planning & storytelling
- engagement optimization
- video SEO
- funnel application
- paid & organic promotion
- and brand awareness building
- Nature of Disruption
- Digital Pioneers
- Barriers to Disruption
- Essential Skills required for Digital Leaders
- Artificial Intelligence Fundamentals
- Digital Marketing Fundamentals
- AI-Powered Digital Marketing
- Search Engine Optimization with AI (Google RankBrain)
- Chatbot Development for Marketing
- Voice Assistants in Marketing (Alexa)
- AI-Powered Website Builder
