Free Google Ads Courses

Yes. The learning path includes Google Video Campaigns, with topics such as campaign creation and custom audience setup. This helps you understand how video ads fit into a broader paid media plan.

Yes. The overall path includes Google Display Campaign, Google App Campaign, and Google Discovery Campaign. You will learn how to create campaigns, set up audiences, choose targeting options, and launch across these formats.

You will learn how to use Google Analytics for campaign tracking, demographic research, behavior analysis, page view analysis, session time monitoring, bounce rate analysis, custom reports, alerts, and campaign evaluation. These skills help you measure ad performance and improve future decisions.

 Yes. The Introduction to Digital Marketing course covers SEO and SEM together and explains how paid advertising fits into a broader digital marketing strategy. This gives you a stronger foundation before you focus only on Google Ads execution.

You will be able to plan campaigns, group keywords, choose audiences, launch campaign types across Google Ads, and track results using Google Analytics. This helps you move from theory to practical campaign setup and optimization.

These courses are useful for beginners, students, fresh graduates, entrepreneurs, career switchers, and working professionals who want to understand paid digital marketing and build stronger Google Ads skills. The Introduction to Digital Marketing page names these learner groups directly.

They help you understand how to set up campaigns, target the right users, track behavior, evaluate results, and improve campaign performance using data. That makes them useful for real tasks in paid search, campaign management, and digital marketing support roles.