Free Google Ads Courses for Beginners with Certificates (2026)

Email address

Password

Email address

Enter a valid email address

Great Learning Academy’s free Google Ads courses cover digital marketing basics, SEO and SEM, pay-per-click advertising, campaign setup, and performance tracking across Google platforms. Learn keyword planning, ad group setup, audience targeting, custom audiences, campaign creation for Search, Video, Display, App, and Discovery, and campaign measurement with Google Analytics. Build practical skills to launch, manage, and improve Google Ads campaigns using user behavior and performance data.

4.6

4.89

4.94

4.7

4.6
4.89
4.94
4.7

4.6
4.89
4.94
4.7

UNIVERSITY

Great Lakes Executive Learning

PGP in Strategic Digital Marketing

6 Months • Online

Dedicated Career Support

UNIVERSITY

Great Lakes Executive Learning

Executive PG Program in Management

12 months • Online

Certificate from Great Lakes

BASICS

4.45 1.1M+ learners 2.5 hrs

Introduction to Digital Marketing

Skills: SEO and SEM, Content Marketing, Social Media Marketing, Automated Marketing, Affiliate Marketing, Pay Per Click

View Course

BASICS

4.55 92.7K+ learners 1.5 hrs

Google Search Campaign

Skills: Google Ads, Keyword Planning, Setting up Ad Groups

View Course

BASICS

4.53 21.3K+ learners 1 hr

Google Video Campaign

Skills: Creating the Campaign, Setting up Custom Audiences

View Course

BASICS

4.53 24.7K+ learners 1.5 hrs

Google Display Campaign

Skills: Targeting, Creating your Campaign, Audience Targeting

View Course

BASICS

4.56 15.7K+ learners 1 hr

Google App Campaign

Skills: Launching Google App Campaign

View Course

BASICS

4.56 12.9K+ learners 1 hr

Google Discovery Campaign

Skills: Setting up a Discovery Campaign, Setting up Audiences, Working on Various Campaign Options, Launching the Discovery Campaign

View Course

BASICS

4.51 442.9K+ learners 1 hr

Google Analytics

Skills: Google Analytics Dashboard, Campaign Tracking, Demographic Research, Behavior Analytics, User Interaction Trends, Page Views Analysis, Session Time Monitoring, Bounce Rate Analysis, Custom Reports Creation, Alerts Setup, Marketing Campaign Evaluation

View Course

BASICS

4.6 13.5K+ learners 1 hr

Introduction to Google Analytics 4

Skills: GA4, Track Visitor, Session Duration, Bounce Rate, Page Views

View Course

BASICS

Introduction to Digital Marketing

4.45 1.1M+ learners 2.5 hrs

Skills: SEO and SEM, Content Marketing, Social Media Marketing, Automated Marketing, Affiliate Marketing, Pay Per Click

BASICS

Google Search Campaign

4.55 92.7K+ learners 1.5 hrs

Skills: Google Ads, Keyword Planning, Setting up Ad Groups

BASICS

Google Video Campaign

4.53 21.3K+ learners 1 hr

Skills: Creating the Campaign, Setting up Custom Audiences

BASICS

Google Display Campaign

4.53 24.7K+ learners 1.5 hrs

Skills: Targeting, Creating your Campaign, Audience Targeting

BASICS

Google App Campaign

4.56 15.7K+ learners 1 hr

Skills: Launching Google App Campaign

BASICS

Google Discovery Campaign

4.56 12.9K+ learners 1 hr

Skills: Setting up a Discovery Campaign, Setting up Audiences, Working on Various Campaign Options, Launching the Discovery Campaign

BASICS

Google Analytics

4.51 442.9K+ learners 1 hr

BASICS

Introduction to Google Analytics 4

4.6 13.5K+ learners 1 hr

Skills: GA4, Track Visitor, Session Duration, Bounce Rate, Page Views

Explore Courses

Our learners also choose

Free Affiliate Marketing Courses

Free SEO Courses

Learner reviews of the Free Google Ads Courses

Our learners share their experiences of our courses

4.49

★★★★

★ ☆

★

73%

★

☆

17%

★

☆

★

☆

★

☆

Umair Ali

5.0

★★★★ ★

“Unlocking the Power of Digital Marketing”

Through the Introduction to Digital Marketing course on Great Learning, I gained a comprehensive understanding of the digital marketing ecosystem. I learned about the importance of SEO, social media marketing, and content creation in reaching target audiences. This course helped me develop a solid foundation in digital marketing principles and strategies. I'm excited to apply these skills in real-world scenarios and continue learning about the latest digital marketing trends.

Abdimahat Dahir Osman

5.0

★★★★ ★

“The Course Covers a Wide Range of Digital Marketing Topics, Including SEO, Content Marketing, Social Media Marketing, Email Marketing, and Analytics”

What I like is the comprehensive approach of the Digital Marketing Course, which not only covers essential topics but also incorporates hands-on projects and real-world case studies. The flexibility of the learning format allows me to balance my studies with other commitments, and the opportunity to learn from industry experts has been incredibly valuable. Additionally, the focus on current trends ensures that I am gaining relevant skills that will help me succeed in the digital marketing landscape. Overall, it’s an enriching experience that I truly appreciate!

Daniel Ngoci

5.0

★★★★ ★

“Gaining Hands-On Knowledge of SEO and Social Media Strategies”

I really enjoyed learning how digital marketing strategies like SEO and content marketing can drive traffic and engagement. The practical applications of tools like Google Analytics and the emphasis on real-world examples made the learning process both engaging and impactful. Understanding how content creation and brand building can work together to strengthen a brand’s presence online was a key takeaway for me.

Toshar Sharma

5.0

★★★★ ★

India

“Maximizing Learning: My Transformative Experience with Online Education”

Enrolling in an online course was a transformative experience, broadening my understanding and fitting seamlessly with my schedule. Interactive forums and live webinars created a strong sense of community, while the ability to revisit materials at my own pace deepened my comprehension. Diverse perspectives from classmates enriched my learning, offering new insights. Overall, the course expanded my knowledge and enhanced my self-discipline and time management skills, making it an invaluable educational journey.

Sakshi Singh

5.0

★★★★ ★

India

“With Introduction to Digital Marketing Course, I Gained a Foundational Understanding of Key Digital Marketing Concepts Such as SEO, Content Marketing, and Social Media Strategies”

The real-world examples and case studies helped me understand how digital marketing strategies are implemented across industries. I also enjoyed learning about SEO and how content marketing ties into building brand presence, as it gave me actionable skills that I can apply in any marketing scenario.

Rejina Tuladhar

5.0

★★★★ ★

“Learning from Great Learning Provides Hands-On Experience with Tools Like Google Analytics, SEO, PPC, Public Relations, and Social Media Strategies”

Great Learning offers a comprehensive and practical approach to education in fields like data science, artificial intelligence, and digital marketing. It is a flexible online platform to upskill your knowledge.

Guercy Richard

5.0

★★★★ ★

United States

“Platform Interface is Very Easy and User-Friendly”

I wanted to extend my heartfelt congratulations on the successful organization of Great Learning. The content was not only relevant and well-structured but also extremely engaging. You managed to create a stimulating and enriching learning environment for all participants.

Anamta Wahid

5.0

★★★★ ★

“Key Highlights of My Learning Journey”

I enjoyed the hands-on approach and practical examples, which made the concepts of digital marketing more relatable. I also appreciated how the course covered a wide range of topics, from SEO to social media marketing, giving a comprehensive overview of the digital landscape.

Shawn Mushamba

5.0

★★★★ ★

“I Particularly Enjoyed the Interactive Discussions and Hands-On Activities That Reinforced the Concepts”

The variety of topics covered kept the sessions engaging, and the opportunity to collaborate with peers made the learning experience more enriching. The practical applications of the theories discussed were especially helpful in understanding the material better.

Judy Sheryl Mugambi

5.0

★★★★ ★

“The Digital Marketing Experience Was Really Educative”

The evolution... The instructor was eloquent and showed excellent skills and tools which were easy to follow. I enjoyed the course.

Meet your faculty

Meet industry experts who will teach you relevant skills in artificial intelligence

Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

Frequently Asked Questions

What will I learn in these free Google Ads courses?

You will learn the basics of digital marketing, SEO and SEM, pay-per-click advertising, keyword planning, ad group setup, audience targeting, campaign creation, and campaign performance tracking. The overall learning path also covers Search, Video, Display, App, and Discovery campaigns, as well as Google Analytics for measuring results.

Are these free Google Ads courses for beginners?

Yes. The main page presents these as beginner-friendly learning options, and the Introduction to Digital Marketing page says the course starts with simple concepts and moves step by step through key channels. The Google Search Campaign page also says the course is designed for both beginners and professionals.

Why are these considered some of the best free Google Ads courses online?

These courses cover both the big picture and the platform work. You learn how paid campaigns fit into a digital marketing strategy, then move into actual Google Ads campaign types, targeting, keyword planning, and analytics. That makes the path more useful than learning one campaign format in isolation.

What modules are included across these free Google Ads training courses?

The overall learning path includes digital marketing fundamentals, SEO, SEM, PPC, keyword research, Search campaigns, Video campaigns, Display campaigns, App campaigns, Discovery campaigns, audience setup, ad groups, campaign launch, and analytics-based evaluation. These modules help you move from campaign basics to campaign execution and measurement.

What will I learn about Google Search campaigns?

You will learn key search campaign terms, phrase matching, keyword planning, ad group setup, billing basics, and how to make a Google Search campaign live. This helps you understand the structure of paid search campaigns and how to launch them properly.

Do these free Google Ads training programs cover video advertising?

Yes. The learning path includes Google Video Campaigns, with topics such as campaign creation and custom audience setup. This helps you understand how video ads fit into a broader paid media plan.

Will I also learn Display, App, and Discovery campaigns?

Yes. The overall path includes Google Display Campaign, Google App Campaign, and Google Discovery Campaign. You will learn how to create campaigns, set up audiences, choose targeting options, and launch across these formats.

What analytics skills are included in these best free Google Ads courses?

You will learn how to use Google Analytics for campaign tracking, demographic research, behavior analysis, page view analysis, session time monitoring, bounce rate analysis, custom reports, alerts, and campaign evaluation. These skills help you measure ad performance and improve future decisions.

Will I learn both SEO and SEM in these free Google Ads courses for beginners?

Yes. The Introduction to Digital Marketing course covers SEO and SEM together and explains how paid advertising fits into a broader digital marketing strategy. This gives you a stronger foundation before you focus only on Google Ads execution.

What practical outcomes will I get from these free Google Ads training courses?

You will be able to plan campaigns, group keywords, choose audiences, launch campaign types across Google Ads, and track results using Google Analytics. This helps you move from theory to practical campaign setup and optimization.

Who should take these best free Google Ads courses?

These courses are useful for beginners, students, fresh graduates, entrepreneurs, career switchers, and working professionals who want to understand paid digital marketing and build stronger Google Ads skills. The Introduction to Digital Marketing page names these learner groups directly.

How do these free Google Ads courses help in real marketing work?

They help you understand how to set up campaigns, target the right users, track behavior, evaluate results, and improve campaign performance using data. That makes them useful for real tasks in paid search, campaign management, and digital marketing support roles.

Free Google Ads Courses

Learn Google Ads Courses For Free

Skills You’ll Gain in These Best Free Google Ads Courses Online

Learner reviews of the Free Google Ads Courses

Meet your faculty

Mr. Vishal Padghan

Frequently Asked Questions

Media spotlight and awards