Google Ads is an online advertising environment developed by Google. It was previously known as Google AdWords. The advertisements are bid for displaying brief and precise information about the service, product, brand, or organization. They may also include videos and other offerings to web users. It is possible to display ads both on the results of the search engines such as Google Search on the Google Search Network and on the non-search websites, mobile applications, and videos on the Google Display Network. These kinds of services are usually offered under pay-per-click (PPC) pricing models. 

Google ads contribute the major revenue for Alphabet Inc, with US$134.8 billion in the year 2019. 

Google Ads is a digital environment to advertise business-related assets where the marketers bid money on specific keywords to display ads for their products or services on online platforms. These online advertisements are displayed as sponsored results on Google search engine result pages. It can also be displayed as advertisements on websites and mobile applications on Google’s network. Google positions every ad a position on the page based on the bid size and the quality of the ad. The quality of the ads is determined by Google’s quality score metric. The organizations are benefited in cost-per-click or pay-per-click fashion. The profit that the ad makes depends on the number of clicks the particular ad receives. Businesses can analyze their online ads metrics and performance within the Google ads environment. It can also set goals for its advertisements and set audience targeting objectives. 

Google ads work efficiently for small businesses if the keywords are optimized and relevant online audiences are targeted. Millions of customers use Google every day to search for services and products. Advertising on Google is considered one of the best approaches to appear before the customers. Therefore, advertising on this platform can prove highly beneficial. The nurture of the products or services, the keywords chosen to bid on, and the targeting methods to reach the right customers online determine the success of Google ads for small businesses. It is the best fit to operate primarily online or even entirely, business with high customer lifetime value (LTV), and business that benefits from targeting customers geographically or by online search interest. 

Google ads can serve right to help the brand get its products or services in front of the customers online. Choosing the right strategy for advertising is very important. The success of the ads depends on the business strategy chosen to target the audience, and it also depends on the quality of the presented ad content. Keyword research also plays a very vital role in business success. It optimizes the bids for the relevant keywords that have the potential to rank highly within their budget. The ads with high-quality ad content, graphics, and landing pages offering good value to the audience help in business success. 

The Google Ads course offered by Great Learning will help you understand the strategies and marketing tactics required to tackle the competition. It will teach you the techniques to rank through the relevant keywords and be positioned on the top of Google's network or the Search Engines. At the end of the course, you will be able to understand the concepts like digital marketing techniques for advertising on Google, pay-per-click model, analyzing your competition, and delivering the best content to your advertisement. You will gain a certificate after the successful completion of the course. You can also Learn Digital Marketing Courses Online For Free. Happy Learning!