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Gestión de Productos

Beginner level 2.25 learning hrs

Gestión de Productos

Beginner level 2.25 learning hrs
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Skills you will gain

Fases del ciclo de vida del producto

Las 4 P del marketing

Estrategias de gestión de productos

Métodos Lean en manufactura

Key Highlights

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About this course

Este Curso gratuito en línea de gestión de productos está diseñado para brindarte los conocimientos y las habilidades prácticas necesarias para gestionar productos de principio a fin. Cubrirás temas clave como el ciclo de vida del producto, las estrategias de marketing y las funciones de un Product Manager. Aprenderás a crear estrategias efectivas de gestión de productos, diseñar productos que respondan a las necesidades del mercado y liderar equipos hacia resultados exitosos. El curso también se centra en la importancia de la innovación, el liderazgo y las técnicas Lean en manufactura para mantener la competitividad de los productos.

Course outline

Qué es la gestión de productos

En este módulo conocerás el significado literal de gestión de productos. Sabrás por qué es importante tener una idea completa del producto para alcanzar los objetivos de la empresa.



Beneficios de la gestión de productos

Aquí conocerás los beneficios de la gestión de productos en una empresa. Aprende cómo el uso de la gestión de productos puede reducir gastos extra y permitir el crecimiento.

Ciclo de vida del producto

Al igual que el ciclo de vida de una persona, cada producto pasa por fases, conocidas en conjunto como ciclo de vida del producto. En este módulo te familiarizarás con las fases de introducción, crecimiento, madurez y declive.

Marketing mix

En este módulo comprenderás los cuatro elementos del marketing mix que ayudan a desarrollar un plan de marketing integral. Con ejemplos, conocerás producto, precio, promoción y plaza.

Estrategia de gestión de productos

Adquiere conocimiento sobre los puntos a considerar al desarrollar una estrategia de gestión de productos. Este módulo explica qué es una estrategia de gestión de productos y por qué es importante para un ciclo de vida exitoso.

Diseño de producto

Desarrolla comprensión sobre el diseño de producto en este módulo. Aprende cómo debe ser un diseño de producto y qué propósitos debe resolver.

Liderazgo de producto

Este módulo aborda el liderazgo de producto. Al finalizar, sabrás qué habilidades de liderazgo se requieren para lograr un producto exitoso. Conocerás puntos esenciales para un buen liderazgo de producto.

Innovación de producto

Aprende cómo incorporar innovación a tus productos en este módulo. Es importante enfocarse periódicamente en la innovación para estar por delante de la competencia. El docente te presentará técnicas de innovación de producto para escalar tu negocio.

Product Manager y sus funciones

El rol de un Product Manager es importante de entender. En este módulo explorarás varias funciones del Product Manager en una empresa. Desde la comunicación hasta finanzas y presupuestos, el Product Manager actúa como el CEO del producto para lograr el éxito.

Lean en manufactura

El módulo te familiarizará con el significado de Lean. Con ejemplos, entenderás cómo funciona Lean en manufactura. También profundizarás en varios métodos de Lean, qué significan y cómo operan.

Carreras en roles de gestión de productos

En este módulo explorarás oportunidades de carrera en gestión de productos, desde nivel de entrada hasta roles de liderazgo. También aprenderás sobre habilidades esenciales, aplicaciones en la industria y perspectivas de crecimiento que configuran una carrera exitosa en gestión de productos.

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Gestión de Productos

2.25 Hours

Beginner

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