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Product Launch & Go-to-Market Strategy

Beginner level 2.25 learning hrs
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Modules updated 07/2025

Product Launch & Go-to-Market Strategy

Beginner level 2.25 learning hrs
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Skills you will gain

Beta Testing

Product launch strategy

Tips for product launch

GTM Strategy

Pre-launch marketing strategies

Post-launch marketing strategies

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Key Highlights

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About this course

This free course will walk you through the fundamentals of a successful product launch. First, you will learn how to get ready for a product launch. Next, you will learn how to create a solid launch strategy. Lastly, you will learn how to create and implement a successful go-to-market (GTM) plan. You'll acquire the abilities necessary to organize, plan, and lead product launches that have a significant market impact.

Course outline

Preparing for a Successful Product Launch

In this module, you will learn to prepare a product for market entry through beta testing. You will also discover effective pre-launch marketing campaigns that build awareness and anticipation.

Crafting a Strong Product Launch Strategy

In this module, you will explore the key elements of a product launch strategy, understand common pitfalls that lead to failure, and discover practical tips to ensure a successful launch.

Building and Executing a GTM Strategy

In this module, you will dive into Go-to-Market (GTM) strategies, their importance, and the steps for building them, along with post-launch marketing techniques to sustain product growth.

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Product Launch & Go-to-Market Strategy

2.25 Hours

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