As time passes by, the importance of design thinking has been consistently increasing in the modern world. The consumers of today’s world can access global markets quickly. Design Thinking has evaded the differences between physical and digital experiences.
Suppose your company focuses on the design-driven culture that makes customers the highest priority. It provides accurate and meaningful results and provides you with a competitive advantage. This helps in encouraging all functions, focussing more on the customers.
The consulting firm IDEO has made Design Thinking popular in this emerging market. Its CEO, Tim Brown, has helped design thinking methods gain momentum in the business world.
Also, check out the Design thinking online course offered by Great Learning. This course is the Stanford design thinking certificate course. The faculty of Stanford University developed the curriculum covering the entire framework of the design thinking process. In this course, you will learn Design Thinking from scratch and learn the advanced levels as well. Upon course completion, you will be certified with Stanford University.
So, let’s move forward and discuss what exactly is Design Thinking.
What is Design Thinking?
Tim Brown presented a fantastic definition of Design Thinking:
“Design Thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Design Thinking is a strategy for creative problem solving by prioritising customers’ requirements above everything else. It helps to engage a person in several opportunities like experimenting and creating a prototype model, gathering feedback from customers and redesigning the product using innovative solutions. You can apply design thinking to various fields such as architecture, engineering, business, etc.
Design Thinking is a solution-based approach where you focus on finding solutions to the problems in contrast to the problem-based approach. The problem-based thinking approach focuses on finding obstacles and limitations on why a problem exists.
Why is Design Thinking Important?
If you think like a designer, it can transform how your organisation develops products, services, processes, and strategies. It brings together the desirability from the customer’s perspective with what is technologically feasible and economically viable. It also provides various opportunities for people who aren’t trained as designers to utilise creative tools so that they can tackle a vast range of problems/challenges.
There are also some essential aspects in which design thinking helps, and they are:
- The main objective is to solve the customer’s requirements
- Helps in tackling ambiguous and challenging problems
- Drives people to create innovative solutions
- It helps organisations to run faster with more efficiency
The Four Principles of Design Thinking
Christoph Meinel of the Hasso-Plattner Institute and Larry Leifer of Stanford University proposed four universal principles of design thinking:
- The Human Rule: “All design is social in nature.” The problems must be solved by satisfying the human requirements and recognising the human element in all technologies.
- The Ambiguity Rule: “Ambiguity is inevitable.” We perform experiments to the limits based on our knowledge, control events based on our limits, and liberty to see things from different perspectives.
- The Redesign Rule: “All design is redesign.” In today’s world, technology and social events have been consistently evolving. We must study and analyse how the requirements of humans were met in earlier times.
- The Tangibility Rule: “Making ideas tangible facilitates communication.” If we make our ideas tangible for prototypes, it facilitates designers to communicate effectively.
The Five Phases of Design Thinking
The Hasso-Plattner Institute at Stanford proposed the five universal phases of design thinking:
- Empathise: The empathise stage is essential for analysing the problems where they arose. You need to clearly understand the issues provided by the users and empathise with them.
- Define: Once the research is completed on gathering the required information in the initial stage, the next step is to define the problem and identify possible solutions.
- Ideate: The next step is to gather ideas for solving the identified solutions in the previous stage.
- Prototype: In this stage, we develop a prototype by implementing the ideas identified in the ‘Ideate’ stage.
- Test: The final stage of design thinking is testing your prototype. After testing, you submit the prototype to the customer, revert to the customer’s feedback, improvise your prototype, and repeat the process until the customer is satisfied.
Benefits of Design Thinking Approach
The following are some significant benefits of following the design thinking process or approach:
- It helps to overcome the creative challenges: Design Thinking provides you with the freedom to have a look at problems from several perspectives. It involves a lot of brainwork to bring out the best ideas, which helps broaden the learner’s knowledge.
- It helps to effectively meet the customers’ requirements: As we discussed earlier, design thinking involves developing prototypes where you perform testing and implement the customer’s feedback iteratively for quality assurance. By following the design thinking approach effectively, your product will eventually meet the customers’ requirements.
- It helps broaden your knowledge with Design Thinking: You will perform numerous evaluations in the design thinking process. You will always try to improvise your model by implementing the customer’s feedback to ensure that the customer is satisfied.
With this, we have come to the end of the article. We have covered all the essential concepts of design thinking. I hope you are satisfied with the fundamentals of the importance of design thinking blog. If you wish to learn more in-depth knowledge about design thinking, join the Stanford GSB Executive Education Design Thinking: From Insights to Viability Course and upskill today. Learn with online mentored learning and live sessions with industry experts and power ahead your career today.0