Introduction to Digital Marketing
Digital Marketing acquires among the top positions when it comes to the fastest-growing careers in India. It has become a preferred choice of many professionals who wish for an interesting work profile and a highly rewarding career for themselves. So, what needs to be done to secure a job in this field?
Today, with the abundance of offline and online digital marketing courses that are available, it has become tough to make an intelligent choice regarding the path to follow to learn digital marketing. But we are here for the rescue. You would need a marketing program that helps you explore digital marketing tools in a real-world environment and helps with guided learning. Let us see in detail how to become a digital marketer.
Skills Required for Digital Marketing
Similar to any other position, digital marketing comes with some prerequisites. To become a professional digital marketer, there are specific skills and knowledge of various domains in marketing that you would require, which are:
Advertising - Advertising is a major element of marketing and it is important to develop skills specific to advertising on various channels online. Following one strategy for all online and social media channels usually will not work, hence knowledge of each and every platform is necessary.
Performance Monitoring - There is no point of performing marketing activities and not measuring their impact. Before taking up a new marketing initiative, you need to lay out your goals that you expect to achieve from it, and the ways to measure required parameters. Once you have your numbers, you can decide which activities performed well and what failed to achieve desired results. This will then help you adjust and improve your future strategies.
Creativity - It is a skill that cannot be taught and comes either naturally or through observation and understanding different perspectives of evaluating a single situation. There is no need to worry if creativity does not come naturally to you, it can be developed even though cannot be taught in any institution.
Analytical Abilities - Along with creativity, analytical abilities are also important to measure the outcomes of your marketing initiatives. Knowledge of analytics tools is important to be able to measure different initiatives.
Knowledge of Digital Marketing Tools - Today there is a range of tools and software that help you optimise and monitor your online marketing initiatives. The first that would come to your mind would be Google Analytics. There are tools to monitor traffic, leads generated, social media footprint, social media planning, online advertisements and more. Depending on the type of work you are willing to do under the umbrella of digital marketing, you can pick up and master a set of tools to make your life easier.
Other skills required for becoming a digital marketer are:
- Sales Skills
- Proofreading and editing skills
- SEO best practices
- Knowledge of Google Analytics
- Excellent copywriting and written communication skills
Digital Marketing Jobs
A formal digital marketing training makes you eligible for a job in the domain. There are several roles under the umbrella of digital marketing and for each of those, you need to pick up some general and some specialised digital marketing skills. Some of the common digital marketing job roles are:
SEO Manager - The major role of an SEO manager is to develop and implement an effective SEO strategy. They are required to coordinate with different teams such as content, design, branding, social media, etc. They work on PPC campaigns and onsite and offsite optimisation activities. They also work towards organic growth of websites on search engines and reporting solutions.
Content Strategist - As the name suggests, a content strategist is responsible for creating valuable content to help the brand reach its goals. The key responsibility areas include content creation, SEO, content promotion, developing audience personas, social media content strategy, and more.
Content Marketing Manager - Content marketing is a relatively new area in digital marketing. People have always been doing content marketing but it has taken a full-fledged form as a niche area of digital marketing only recently. They work on increasing website traffic and visibility through different channels. They also create high-quality content and distribute it on appropriate platforms. Also, measuring the results of their activities and campaigns around different types of content is a major KRA for a content marketing manager.
Social Media Manager - Social media manager is responsible for all the content that you see on the social media channels of the company. They are the face of the company on LinkedIn, Twitter, Instagram, and other social media channels. They also manage the reputation of the company on digital channels and respond to all the queries and comments they receive on their posts on these channels.
What should you do to become a Digital Marketer?
To pursue a career in any field, it is first important to know and understand all about the domain you are about to enter. Next step is learning the specific skills that are mandatory to pursue a career in that domain.
Once you have completed your basic education with a bachelor’s degree, the next step is to take up free digital marketing courses. This will help you understand the basics of digital marketing and will give you an idea of what specific skills you would need to learn further. These free courses are like an overview or an introduction to the field of digital marketing.
Next step is to take an advanced digital marketing course. There are many courses available online that would help you understand the specific skills. A digital marketing profession is a high paying one and is a rewarding career for the long term. It is not as intimidating as some might consider it to be. A high paying job in this domain is guaranteed if you develop skills that are critical to an organisation’s digital marketing strategy.
If you want to develop a portfolio, then doing internships and taking up projects as a freelancer also come in handy.
Digital Marketer Salary Overview
The salary of a Digital Marketing Manager in India varies between INR 4,00,000 to INR 18,00,000. This depends on various factors such as skills acquired, qualification, certification, years of experience, projects worked on, and more. However, the average salary of a Digital Marketing Manager is around INR 8,09,777 for professionals with work experience of four to seven years. Also, the salary will be higher in tier-I cities as compared to those working in tier-II cities.
Future of Digital Marketing
As the world is moving online at a greater pace, the future of digital marketing seems brighter than ever. Also, brands are including high-end technologies such as Artificial Intelligence and digital personal assistants in social media marketing strategies. This will create new opportunities and avenues in the domain and might propel the need for new skills to be learnt by digital marketers.
Keeping the advancements in the online space in mind, one can expect high growth in the demand for digital marketing professionals, and higher pay for the right candidate.
Sign up for our free digital marketing courses on Great Learning and take the first step towards your goal of pursuing a rewarding career in digital marketing. This online digital marketing course will help you understand all about the basics of digital marketing, how to create a digital marketing strategy and all about placing ads on various digital channels.
The course modules covered in this course are among the best available digital marketing certificate programs online. The course will help you understand the consumer journey for a product or service, understanding a brand’s purpose, know about new media and communication channels and much more. Most digital marketing training programs do not cover these broad topics and only stick to the basics. In addition to these softer concepts, the course also covers how to address facebook marketing, AdSet set-up guide, types of Ads, and types of audiences.
Unlike most of the free online digital marketing courses with certificates, this course also has a practice test/ quiz to strengthen your learning and understand how to apply theoretical concepts into practice.
On course completion, you will get a digital marketing certificate of completion from Great Learning. This certificate holds substantial value and proves that you have learnt a set of digital marketing concepts and practices that will help you in the job as a digital marketing practitioner.