Digital Marketing

Introduction to Digital Marketing

4.05 (2225 Ratings)
Beginner

Beginner

Skill level
offer

Free

Course cost

About this course

With the rise of the internet, Digital Marketing has now become the need of the hour with majority organizations and individuals trying to cash in opportunities and careers in the field.This Great Learning Course on Introduction to Digital Marketing will help you understand the core fundamentals of Digital Marketing, and touch upon various concepts like Digital Marketing, Social Media Marketing, On-Page, Off-Page SEO, Affiliate Marketing, Automated Marketing, PPC, Public Relations, etc.This course is perfect for individuals who are interested in Digital Marketing and are new to the domain as this course will lay perfect platform to get started with Digital Marketing

Skills covered

  • check Digital Marketing
  • check Content Marketing
  • check SEO SEM
  • check PPC
  • check Social Media Marketing

Course Syllabus

Introduction of Digital marketing

  • play What is Digital Marketing?
  • play Why Digital Marketing?
  • play How To Do Digital Marketing?
  • play Types of Digital Marketing
  • play Content Marketing
  • play SEO SEM
  • play Social Media Marketing
  • play Affiliate and Automated Marketing
  • play Pay Per Click and PR
  • play Demo on SEO/SEM and Keyword Research

Course Certificate

Get Introduction to Digital Marketing course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

Discussion on Introduction to Digital Marketing

54 Comments

T

What is conversion in digital marketing?

Reply Icon Reply

T

what is KPI in digital marketing?

Reply Icon Reply

S

What is SEO in digital marketing ?

Reply Icon Reply

S

what is KPI in digital marketing?

Reply Icon Reply

S

what is ROI in digital marketing?

Reply Icon Reply

S

What is conversion in digital marketing?

Reply Icon Reply

S

What is CPM in digital marketing?

Reply Icon Reply

S

What is CPA in digital marketing?

Reply Icon Reply

T

What is SMO in digital marketing?

Reply Icon Reply

T

What is CPC in digital marketing?

Reply Icon Reply

T

What is PPC in digital marketing?

Reply Icon Reply

T

What is lead generation in digital marketing?

Reply Icon Reply

T

what is ORM in digital marketing?

Reply Icon Reply

M

what is SMM in digital marketing?

Reply Icon Reply

T

what is SEM in digital marketing?

Reply Icon Reply

M

what is CTR in digital marketing?

Reply Icon Reply

M

what is SEO in digital marketing?

Reply Icon Reply

What is the difference between digital marketing and SEO?

Reply Icon Reply

What is keyword in Digital Marketing and how is it important for SEO?

Reply Icon Reply

Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.

These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

Reply Icon Reply

Who is regarded as the father of Digital marketing?

Reply Icon Reply

In the 1990s, the term Digital Marketing was first coined. Although the father of Digital Marketing is not known and there are various answers to this question, it is said that Guglielmo Marconi founded digital marketing in 1971. Many people consider Neil Patil the father of digital marketing due to his increasingly knowledgeable content regarding digital marketing.

Reply Icon Reply

What is the role of ORM in digital marketing?

Reply Icon Reply

ORM stands for Online Reputation Management and is known as the act of monitoring, addressing or mitigating SERPs or mentions in online media.

ORM is about monitoring and improving the way that your business is viewed online. You will need to look for what a viewer, a reporter, or partner will discover about your brand and your product/service when they perform a Google search. Before a potential customer lands of your website or picks up the phone to call you, what will they find online? Will they like the content available online?
About 90% of consumers read online reviews before visiting a business, so its’s safe to say that ORM is extremely important in order to bring in customers to your business or service.

A negative online presence can potentially impact the success of your company in a negative manner.

Reply Icon Reply

What is SEO in Digital Marketing?

Reply Icon Reply

S

SEO, also known as Search Engine Optimization is basically the practice of increasing the organic traffic to your blog. It works towards increasing the quality as well as the quantity of traffic. It is an activity conducted to improve search results and improve your search engine ranking. You can target different searches with the help of SEO, such as, video search, image search, news search.

Reply Icon Reply

What is the salary of a fresher in a digital marketing career?

Reply Icon Reply

Your salary ranges according to several factors such as qualification, certification, city, and the company. For instance, the salary of a marketer working in Tier 1 cities will be higher in comparison with the ones who are working in Tier 2 cities.

If you are a digital marketing manager in India, your salary can range anywhere between ₹3,00,000 to ₹18,00,000 depending on the number of years of experience. As a fresher, you can expect your starting salary to range between 3-5 lac per annum. This would depend on the number of skills you have, past internship experience, and the hiring company/sector.

Reply Icon Reply

What are the top digital marketing tools in 2020?

Reply Icon Reply

As a digital marketer, you would want to boost your marketing strategies and ROI. There are certain tools you can use in order to make this easier. The tools will help keep things organized and allow you to customize when required.

Here are the top tools for 2020-

MailChimp
Google Analytics
Google Ads
Canva Business
Trello
Slack
Yoast SEO
Survey Anyplace
Ahrefs

Reply Icon Reply

How good is a career in Digital Marketing?

Reply Icon Reply

As of a few years back, brands were still using traditional methods of marketing. Recently, the number of Digital Marketing jobs and brands moving to use social media has increased immensely. With the current situation, we are facing due to the global pandemic, brands are forced to move their businesses marketing efforts online and go digital. It is estimated that 2 million new digital jobs will be available in the U.K alone, in 2020. Social networking is used by 76% brands in order to achieve their objectives and retailers have experienced a 133% increase in revenue after moving their efforts to a digital platform. Personally, I would definitely say that now is a great time to leverage digital marketing and a career in this field would be fruitful. Here is a shortlist of the many digital marketing roles in a digital marketing company:

Digital Marketing Executive
Digital Marketing Manager
Search Engine Optimizer
SEO Executive
Social Media Marketing Expert
Digital Marketing Copywriter
Conversion Rate Optimizer
Content Marketing Manager
Social Media Manager
Analytics Manager

Reply Icon Reply

What are the best books in Digital Marketing?

Reply Icon Reply

There are a number of books about Digital Marketing that you can read, but one of the best ones I’d suggest is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World by Gary Vaynerchuk.
The book has a rating of 4.6./5 and is a draft of social media marketing strategies that can be fruitful in this competitive market. The book is written by a New York Times bestselling author and a social media expert. It teaches you how to develop quality content and adapt to various social media platforms.
A few other books you can check out, especially as a beginner, would be Digital Marketing for Dummies by Ryan Deiss; Marketing 4.0: Moving from Traditional to Digital by Philip Kotler; and Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox.

Reply Icon Reply

How do I learn Digital Marketing?

Reply Icon Reply

We are currently living through the digital age. Making sure that your products and services are marketed on the internet are quite an important requirement in order to be successful.

I would say that there’s no fixed way to learn digital marketing, but experimenting with different strategies, seeing which campaigns worked better, etc, is one way of becoming a digital marketer.
If you wish to start off with the basic terms, I suggest you read blogs which will teach you the key concepts required.

There are a number of Digital marketing books available today too: Digital Marketing for Dummies by Ryan Deiss and Marketing 4.0: Moving from Traditional to Digital by Philip Kotler — are two books which I would suggest you read to gain a better understanding.

The next step would be to take up a course on Digital Marketing, there are a number of courses available online. Do take up a course, this will help you with the theoretical aspects. If you are clear with the theory then you can start implementing and trying out which strategies will be helpful for you!

Reply Icon Reply

Digital Marketing acquires among the top positions when it comes to the fastest-growing careers in India. It has become a preferred choice of many professionals who wish for an interesting work profile and a highly rewarding career for themselves. So, what needs to be done to secure a job in this field? 

Today, with the abundance of offline and online digital marketing courses that are available, it has become tough to make an intelligent choice regarding the path to follow to learn digital marketing. But we are here for the rescue. You would need a marketing program that helps you explore digital marketing tools in a real-world environment and helps with guided learning.  Let us see in detail how to become a digital marketer.

Skills Required for Digital Marketing

Similar to any other position, digital marketing comes with some prerequisites. To become a professional digital marketer, there are specific skills and knowledge of various domains in marketing that you would require, which are:

Advertising - Advertising is a major element of marketing and it is important to develop skills specific to advertising on various channels online. Following one strategy for all online and social media channels usually will not work, hence knowledge of each and every platform is necessary.

 

Performance Monitoring - There is no point of performing marketing activities and not measuring their impact. Before taking up a new marketing initiative, you need to lay out your goals that you expect to achieve from it, and the ways to measure required parameters. Once you have your numbers, you can decide which activities performed well and what failed to achieve desired results. This will then help you adjust and improve your future strategies. 

 

Creativity - It is a skill that cannot be taught and comes either naturally or through observation and understanding different perspectives of evaluating a single situation. There is no need to worry if creativity does not come naturally to you, it can be developed even though cannot be taught in any institution.

 

Analytical Abilities - Along with creativity, analytical abilities are also important to measure the outcomes of your marketing initiatives. Knowledge of analytics tools is important to be able to measure different initiatives. 

 

Knowledge of digital marketing tools - Today there is a range of tools and software that help you optimise and monitor your online marketing initiatives. The first that would come to your mind would be Google Analytics. There are tools to monitor traffic, leads generated, social media footprint, social media planning, online advertisements and more. Depending on the type of work you are willing to do under the umbrella of digital marketing, you can pick up and master a set of tools to make your life easier. 

Other skills required for becoming a digital marketer are:

  1. Sales Skills

  2. Proofreading and editing skills 

  3. SEO best practices

  4. Knowledge of Google Analytics

  5. Excellent copywriting and written communication skills

 

Digital Marketing Jobs

A formal digital marketing training makes you eligible for a job in the domain. There are several roles under the umbrella of digital marketing and for each of those, you need to pick up some general and some specialised digital marketing skills. Some of the common digital marketing job roles are:

SEO Manager - The major role of an SEO manager is to develop and implement an effective SEO strategy. They are required to coordinate with different teams such as content, design, branding, social media, etc. They work on PPC campaigns and onsite and offsite optimisation activities. They also work towards organic growth of websites on search engines and reporting solutions. 

 

Content Strategist - As the name suggests, a content strategist is responsible for creating valuable content to help the brand reach its goals. The key responsibility areas include content creation, SEO, content promotion, developing audience personas, social media content strategy, and more. 

 

Content Marketing Manager - Content marketing is a relatively new area in digital marketing. People have always been doing content marketing but it has taken a full-fledged form as a niche area of digital marketing only recently. They work on increasing website traffic and visibility through different channels. They also create high-quality content and distribute it on appropriate platforms. Also, measuring the results of their activities and campaigns around different types of content is a major KRA for a content marketing manager. 

 

Social Media Manager - Social media manager is responsible for all the content that you see on the social media channels of the company. They are the face of the company on LinkedIn, Twitter, Instagram, and other social media channels. They also manage the reputation of the company on digital channels and respond to all the queries and comments they receive on their posts on these channels. 

 

What should you do to become a digital marketer?

To pursue a career in any field, it is first important to know and understand all about the domain you are about to enter. Next step is learning the specific skills that are mandatory to pursue a career in that domain. 

Once you have completed your basic education with a bachelor’s degree, the next step is to take up free digital marketing courses. This will help you understand the basics of digital marketing and will give you an idea of what specific skills you would need to learn further. These free courses are like an overview or an introduction to the field of digital marketing.

Next step is to take an advanced digital marketing course. There are many courses available online that would help you understand the specific skills. A digital marketing profession is a high paying one and is a rewarding career for the long term. It is not as intimidating as some might consider it to be. A high paying job in this domain is guaranteed if you develop skills that are critical to an organisation’s digital marketing strategy.  

If you want to develop a portfolio, then doing internships and taking up projects as a freelancer also come in handy.

 

Digital Marketer Salary Overview 

The salary of a Digital Marketing Manager in India varies between INR 4,00,000 to INR 18,00,000. This depends on various factors such as skills acquired, qualification, certification, years of experience, projects worked on, and more. However, the average salary of a Digital Marketing Manager is around INR 8,09,777 for professionals with work experience of four to seven years. Also, the salary will be higher in tier-I cities as compared to those working in tier-II cities. 

 

Future of Digital Marketing

As the world is moving online at a greater pace, the future of digital marketing seems brighter than ever. Also, brands are including high-end technologies such as Artificial Intelligence and digital personal assistants in social media marketing strategies. This will create new opportunities and avenues in the domain and might propel the need for new skills to be learnt by digital marketers. 

Keeping the advancements in the online space in mind, one can expect high growth in the demand for digital marketing professionals, and higher pay for the right candidate. 

Sign up for our free digital marketing courses on Great Learning and take the first step towards your goal of pursuing a rewarding career in digital marketing. This online digital marketing course will help you understand all about the basics of digital marketing, how to create a digital marketing strategy and all about placing ads on various digital channels. 

The course modules covered in this course are among the best available digital marketing certificate programs online. The course will help you understand the consumer journey for a product or service, understanding a brand’s purpose, know about new media and communication channels and much more. Most digital marketing training programs do not cover these broad topics and only stick to the basics. In addition to these softer concepts, the course also covers how to address facebook marketing, AdSet set-up guide, types of Ads, and types of audiences. 

Unlike most of the free online digital marketing courses with certificates, this course also has a practice test/ quiz to strengthen your learning and understand how to apply theoretical concepts into practice. 

On course completion, you will get a digital marketing certificate of completion from Great Learning. This certificate holds substantial value and proves that you have learnt a set of digital marketing concepts and practices that will help you in the job as a digital marketing practitioner. 

 

X
popup asset

Welcome to Great Learning Academy