Free Social Media Marketing Courses

Join our Free Social Media Marketing Courses to upskill yourself in a rapidly growing industry. Learn the basics of digital marketing, content marketing, LinkedIn and Instagram marketing, and more. Enrol now and get a certificate upon completion to boost your career prospects.
16.4L+ Learners
8 Courses
4.47 average rating
Avg course rating

Begin your learning journey

Key Highlights

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Earn an industry-recognized certificate
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Start anytime, learn on your schedule
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Taught by industry experts and top faculty

Begin your learning journey

Key Highlights

certificate icon
Earn an industry-recognized certificate
flexible schedule icon
Start anytime, learn on your schedule
expert instructors icon
Taught by industry experts and top faculty

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PRO & UNIVERSITY PROGRAMS

Boost your career by mastering in-demand skills through expert guidance, AI-powered learning, and hands-on projects.

  • PGP in Strategic Digital Marketing

    Great Lakes Executive Learning

    PGP in Strategic Digital Marketing

    6 Months · Online · Dedicated Career Support
    University icon University

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    PGP in Strategic Digital Marketing

    6 Months · Online · Dedicated Career Support

    View Program

  • Executive PG Program in Management

    Great Lakes Executive Learning

    Executive PG Program in Management

    12 months · Online · Certificate from Great Lakes
    University icon University

    View Program

    Executive PG Program in Management

    12 months · Online · Certificate from Great Lakes

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  • Free Social Media Marketing Courses

    Introduction to Digital Marketing

    Great Learning Academy

    Introduction to Digital Marketing

    star 4.45 · 10.3L+ learners · 2.5 hours

    Skills: SEO and SEM,Content Marketing,Social Media Marketing,Automated Marketing,Affiliate Marketing,Pay Per Click,Public Relations,YouTube Marketing

    Free icon Free

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    Introduction to Digital Marketing

    star 4.45 · 10.3L+ learners · 2.5 hours

    What you’ll learn:

    • What is Digital Marketing?
    • Why Digital Marketing?
    • How to do Digital Marketing?

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    Content Marketing Basics

    Great Learning Academy

    Content Marketing Basics

    star 4.48 · 1.5L+ learners · 1.5 hours

    Skills: Content Marketing Strategy, Tools for Content Marketing, Branding Concepts via Content Marketing, User Behaviour, Content Marketing Strategy, Content Editing

    Free icon Free

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    Content Marketing Basics

    star 4.48 · 1.5L+ learners · 1.5 hours

    What you’ll learn:

    • What is Content Marketing?
    • Why Content Marketing?
    • Advertising vs Content Marketing

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    Social Media Marketing

    Great Learning Academy

    Social Media Marketing

    star 4.52 · 95K+ learners · 1.5 hours

    Skills: Social Media Marketing,Formulating strategies,Planning, Publishing, and Monitoring campaigns,Social Media Analytics,Social Media Advertisement,Creating Personalized Experience,Building Community for the audience,Cross channel campaigns,Storytelling,Employ

    Free icon Free

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    Social Media Marketing

    star 4.52 · 95K+ learners · 1.5 hours

    What you’ll learn:

    • What is Social Media Marketing?
    • 5 pillars of Social Media Marketing
    • Strategy in Social Media Marketing

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    Social Media Management

    Great Learning Academy

    Social Media Management

    star 4.55 · 72K+ learners · 1.0 hours

    Skills: Social Media Management,Developing Marketing Strategies,Creating, Posting and Analysing Content,Social Media Management Campaign,Social Media Management tools,Building Social Media Presence

    Free icon Free

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    Social Media Management

    star 4.55 · 72K+ learners · 1.0 hours

    What you’ll learn:

    • Introduction to Social Media Management
    • What is social media management?
    • Why practice social media management

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    LinkedIn Marketing

    Great Learning Academy

    LinkedIn Marketing

    star 4.57 · 28K+ learners · 2.0 hours

    Skills: LinkedIn Marketing,Increasing reach,Expertise in LinkedIn Analytics,Effective Audience Targeting,Effective Content Sharing,LinkedIn Analytics

    Free icon Free

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    LinkedIn Marketing

    star 4.57 · 28K+ learners · 2.0 hours

    What you’ll learn:

    • Introduction to LinkedIn Marketing
    • Why do you need a LinkedIn Account?
    • How to increase reach?

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    YouTube Marketing

    Great Learning Academy

    YouTube Marketing

    star 4.53 · 30.5K+ learners · 1.0 hours

    Skills: YouTube SEO, YouTube Marketing Tools

    Free icon Free

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    YouTube Marketing

    star 4.53 · 30.5K+ learners · 1.0 hours

    What you’ll learn:

    • Introduction to Marketing
    • Digital Marketing
    • What is YouTube Marketing

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    Instagram Marketing Fundamentals

    Great Learning Academy

    Instagram Marketing Fundamentals

    star 4.42 · 1.7L+ learners · 1.0 hours

    Skills: Instagram Marketing,Account Setup,Instagram Features,Instagram Marketing Strategies,Building Niche Audience,Analysis of Competition,Instagram Editing Tools

    Free icon Free

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    Instagram Marketing Fundamentals

    star 4.42 · 1.7L+ learners · 1.0 hours

    What you’ll learn:

    • Introduction to Instagram
    • Account Setup and Different types of Instagram Features
    • Instagram Marketing Strategies

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    Facebook Business Manager

    Great Learning Academy

    Facebook Business Manager

    star 4.51 · 58.5K+ learners · 2.0 hours

    Skills: Campaign Dashboard, Optimizing the Campaign

    Free icon Free

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    Facebook Business Manager

    star 4.51 · 58.5K+ learners · 2.0 hours

    What you’ll learn:

    • Introduction to Facebook Business Manager
    • Campaign Types and Prerequisites
    • Introduction to the Campaign Dashboard

    View Course

    Introduction to Digital Marketing

    Great Learning Academy

    Introduction to Digital Marketing

    Skills: SEO and SEM,Content Marketing,Social Media Marketing,Automated Marketing,Affiliate Marketing,Pay Per Click,Public Relations,YouTube Marketing

    star 4.45 · 10.3L+ learners · 2.5 hours
    Free icon Free

    View Course

    Content Marketing Basics

    Great Learning Academy

    Content Marketing Basics

    Skills: Content Marketing Strategy, Tools for Content Marketing, Branding Concepts via Content Marketing, User Behaviour, Content Marketing Strategy, Content Editing

    star 4.48 · 1.5L+ learners · 1.5 hours
    Free icon Free

    View Course

    Social Media Marketing

    Great Learning Academy

    Social Media Marketing

    Skills: Social Media Marketing,Formulating strategies,Planning, Publishing, and Monitoring campaigns,Social Media Analytics,Social Media Advertisement,Creating Personalized Experience,Building Community for the audience,Cross channel campaigns,Storytelling,Employ

    star 4.52 · 95K+ learners · 1.5 hours
    Free icon Free

    View Course

    Social Media Management

    Great Learning Academy

    Social Media Management

    Skills: Social Media Management,Developing Marketing Strategies,Creating, Posting and Analysing Content,Social Media Management Campaign,Social Media Management tools,Building Social Media Presence

    star 4.55 · 72K+ learners · 1.0 hours
    Free icon Free

    View Course

    LinkedIn Marketing

    Great Learning Academy

    LinkedIn Marketing

    Skills: LinkedIn Marketing,Increasing reach,Expertise in LinkedIn Analytics,Effective Audience Targeting,Effective Content Sharing,LinkedIn Analytics

    star 4.57 · 28K+ learners · 2.0 hours
    Free icon Free

    View Course

    YouTube Marketing

    Great Learning Academy

    YouTube Marketing

    Skills: YouTube SEO, YouTube Marketing Tools

    star 4.53 · 30.5K+ learners · 1.0 hours
    Free icon Free

    View Course

    Instagram Marketing Fundamentals

    Great Learning Academy

    Instagram Marketing Fundamentals

    Skills: Instagram Marketing,Account Setup,Instagram Features,Instagram Marketing Strategies,Building Niche Audience,Analysis of Competition,Instagram Editing Tools

    star 4.42 · 1.7L+ learners · 1.0 hours
    Free icon Free

    View Course

    Facebook Business Manager

    Great Learning Academy

    Facebook Business Manager

    Skills: Campaign Dashboard, Optimizing the Campaign

    star 4.51 · 58.5K+ learners · 2.0 hours
    Free icon Free

    View Course

    Learner reviews of the Free Social Media Marketing Courses

    Our learners share their experiences of our courses

    4.47
    68%
    22%
    6%
    1%
    3%
    Reviewer Profile

    5.0

    “Very Helpful for Me, As a Beginner I Am Able to Understand All the Topics”
    I really enjoyed the online course. I thought it was well-planned and laid out, easy for me to follow. The workload was just enough, so I could finish everything with enough time, learn about the topics, and not feel overloaded and rushed. Overall, I really like this class because all lectures and tests are straightforward.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Mastering Content Marketing for SEO and Brand Growth”
    Through this course, I gained comprehensive insights into leveraging content marketing to enhance SEO, build brand identity, and expand social media reach. I learned effective strategies for creating and distributing valuable content that drives traffic, fosters audience engagement, and strengthens brand presence. This course equipped me with practical skills and knowledge to implement impactful content marketing tactics and achieve measurable results.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Best Learning Experience Ever in My Career”
    I recently completed a digital marketing course, and I can confidently say it was a transformative experience that exceeded my expectations. Here’s a detailed overview of the course.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Reflecting on My Digital Marketing Learning Journey”
    My journey into digital marketing has been both enlightening and transformative. Initially, I was drawn to the dynamic nature of the field, where creativity meets analytics. I began with foundational concepts like SEO and content marketing, gradually delving into social media strategies and email campaigns. Each lesson offered practical insights, allowing me to apply what I learned to real-world scenarios. Networking with industry professionals and participating in workshops further enriched my understanding, fueling my passion for crafting compelling digital strategies.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “I Recently Enrolled in the Digital Marketing Course at Great Learning, and I Couldn't Be More Pleased”
    I recently enrolled in the digital marketing course at Great Learning, and I couldn't be more pleased with my experience! The curriculum is well-structured and covers a comprehensive range of topics, from SEO and content marketing to social media strategies and analytics. The instructors are knowledgeable and passionate, making complex concepts easy to understand. I highly recommend Great Learning to anyone looking to enhance their skills in digital marketing. It's an investment in your future that you won’t regret!

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Digital Marketing - Search Engine Optimization (SEO): Improving a Website's Visibility in Search Engine Results Pages (SERPs). Social Media Marketing. Content Marketing”
    I thoroughly enjoyed the digital marketing course! The content was engaging, informative, and well-structured. I particularly appreciated the hands-on exercises and real-world examples that helped me apply the concepts to practical situations. The instructors were knowledgeable and supportive, providing valuable guidance and feedback. I gained a solid understanding of various digital marketing strategies and tools, which I'm confident will be beneficial in my career. I would highly recommend this course to anyone interested in learning about digital marketing.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Well Taught and Properly Put Together.”
    The lesson was great, as were the instructors. It was simplified and easy to understand.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Very Beginner-Friendly Lessons, and Real-Life Scenario Examples”
    I like, first and foremost, that this website/company gives free courses like this, which gives chances to the underprivileged to learn a skill/course like this 'Introduction to Digital Marketing,' and the lecture is very beginner-friendly. I also want to commend the instructor for using 'examples' to explain or expound the given definition. Hats off to the team. 🏆🏆🏆

    LinkedIn Profile

    Reviewer Profile

    5.0

    “Comprehensive and Insightful Digital Marketing Basics.”
    I appreciated the detailed explanations and practical examples provided throughout the course.

    LinkedIn Profile

    Reviewer Profile

    5.0

    “To Be Honest, I Really Enjoyed It, It Really Gave Me the In-Depth Basics I Needed as a Beginner”
    I really loved the fact that the course and the instructor were easy to flow with. The instructor didn't rush the course; he took time to explain, which is really nice.

    LinkedIn Profile

    Empowering millions through professional learning

    Empowering millions through professional learning

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    Social Media Marketing Courses with Certificate

    Social Media Marketing is a strategy that leverages social media platforms to connect with audiences, build brand awareness, increase sales, and drive website traffic. It involves creating and sharing high-quality, engaging content, listening to audiences, analyzing results, and running advertisements. Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube are commonly used for these purposes. Great Learning’s Free Social Media Marketing Courses are designed to help you master these essential skills, providing you with the knowledge to market a brand on social media effectively.

    Key Highlights of Our Free Social Media Marketing Courses Collection

    • Learn about social media strategies, content creation, and advertising techniques.

    • Courses cover building brand value, increasing web traffic, and growing sales through social media.

    • Gain practical knowledge of popular social media tools like Buffer for scheduling and managing posts.

    • Receive a certificate upon completing the course, adding credibility to your social media marketing skills.

    Skills Covered

    When you complete the Social Media Marketing courses, you will develop the following skills:

    • Social Media Strategy: Learn how to design effective strategies tailored to specific goals, whether building brand awareness, increasing traffic, or driving sales.

    • Content Creation: Understand how to create engaging content, including images, videos, and articles, tailored for different platforms.

    • Social Media Analytics: Master tools and techniques to analyze the performance of social media campaigns, track engagement, and improve marketing strategies.

    • Advertising on Social Media: Learn how to create compelling ads that resonate with your audience, driving brand visibility and conversions.

    Who Should Take Our Free Social Media Marketing Courses?

    These courses are ideal for:

    • Marketing Professionals: Individuals looking to improve their social media marketing knowledge and stay up-to-date with the latest tools and techniques.

    • Business Owners: Entrepreneurs who want to leverage social media to grow their businesses and increase customer engagement.

    • Students: Anyone interested in building a digital marketing or social media management career.

    • Beginners: Those new to social media marketing want to learn how to engage an audience and grow a brand effectively.

    What Will You Learn in Our Free Social Media Marketing Courses?

    In our Social Media Marketing courses, you will learn how to:

    • Develop a social media marketing strategy that aligns with your business goals, whether increasing brand visibility, boosting web traffic, or generating sales.

    • Use tools like Buffer to plan, schedule, and publish content on social media platforms, ensuring consistency and maximizing engagement.

    • Monitor and engage with your audience, using tools to track conversations and respond effectively to feedback and inquiries.

    • Analyze the performance of your social media campaigns, identifying key metrics like reach, engagement, and conversion rates to refine your strategy.

    • Create targeted advertisements that capture your audience’s attention, helping to build brand value and increase conversions.


    Meet your faculty

    Meet industry experts who will teach you relevant skills in artificial intelligence

    instructor img

    Mr. Vishal Padghan

    Frequently Asked Questions

    What is social media marketing and how does it work?

    Social media marketing is a vertical of Digital Marketing that uses social media platforms to achieve sales, build brand value and increase website traffic. It deals with presenting content in the form of advertisements to attract the customers. 

    Can I learn social media marketing online?

    Yes, you can learn social media marketing online. Great Learning offers you a platform to learn social media marketing for free online. You will also receive a certificate for the course after the successful completion. 

    How do beginners start social media marketing?

    To learn social media marketing, start with learning Digital Marketing. It is easier to understand social media marketing once you have a good hold on digital marketing. The techniques are narrowed down from digital marketing to social media marketing.