seo tools

It is not easy to master SEO but the best way of doing it is with SEO tools.  SEO tools help in determining the overall health of the website, which includes its impressions, clicks, bounce rate and more. It also helps in making the website rank higher in Search Engine Results. 

Why use SEO tools?

SEO tools are very useful and make the life of the marketers easier. Here are the reasons why SEO tools should be used:

  • Support in finding the high quality keywords
  • Provide reports to measure the competitors 
  • Helps in grabbing the opportunities
  • Save time and funds on the SEO audits
  • Assist in accessing and analysing the data
  • Makes it easier to visualise the results

Learn SEO with the free SEO course

Here is a list of 20 best SEO tools, which you can use for your business depending on which one suits your business the most.

Best SEO Tools for Websites Optimizations

1. Ahrefs

This is a SEO Keyword tool, which is widely used, and its SEO audit feature makes it one of the best SEO analysis tools. This tool provides suggestions on which part can be made better in order to get higher ranks on search engines.  It is also a backlink checker for competitors. It can also be used to fix the broken links on the website and to get an overview of the best performing web pages.

What is a Backlink in SEO?

It is the link created when two websites link each other. These are often called inbound links. 

2. Google Analytics

This is the best free SEO tool which provides a lot of valuable data about the websites and with the help of this, the companies can tweak their content strategies. This would help in determining what works and what not for the business. 

Also read: More about Google Analytics

3. Ubersuggest

It is a keyword research tool provided free for identifying the keywords and searching the top ranking short and long-term phrases. It helps in finding the right term to use on the website and provides many suggestions.

4. Google Search Console

Google Search Console is a free tool, which assists in monitoring and reporting the website ranking in the Google Search Engine Research Pages. It helps users understand how Google displays your website and what can be done to rank it in a better position on SERPs.

5. Moz Link Explorer

The SEO software provides a free version, which lets you have a full view of link analysis, and shows the links, which have the maximum impact. All you have to do is enter the URL of the website you want to get the link data for and create a MOZ account to access that link. After the confirmation of email, get a comprehensive analysis of the URL you used. It is a domain authority checker for any URL. It is very easy to use and provides many more features.

6. SEMRush

It is the marketing SEO tool, which is loved by the experts because of its ability to assess the ranking of the web page and to identify new ranking opportunities. This tool is known for its Domain analysis, which helps in comparing the website with the ones of competitors. With this SEO tool, find some recommendations on how to improve the performance of the website. 

7. Bing Webmaster

Bing Webmaster is a tool provided by Microsoft that offers you SEO tools. This SEO tool can be used for website analysis, backlinks management and for the review of keywords so that the organic search is well optimised for your website. 

8. Google Trends

Google Trends is a SEO checker tool that offers information about the keywords and insights about the topic trends. Here, you can search for any keyword and the tool will provide you queries, interests and locations around the topic. It makes you sure about using the Trends provided by the tool. You can also compare related terms to check relative popularity. 

9. Majestic 

The SEO tools from Majestic are one of the oldest SEO tools that are available today. The focus of the tool is on the backlinks. The star feature of the tool is “The Majestic Million” which lets you look at the ranking of top websites.  There are other features as well which helps in having a general overview of the website. You can also find keywords, compare different sites and track your website. It offers the free sign up and various plans as per the usage.

10. Answer The Public

This is another free keyword research tool that uses the data from Google and provides you the list of keywords for any given topic. A tree of results is shown for any topic entered by you in the tool. There is a limit to the number of searches made in a free plan. However, its Pro plan provides an unlimited number of searches. This helps content creators to know the topics around which the interest of the customer lies. It is an easy to use and interesting keyword research tool.  


11. Keyworddit

This keyword research tool is offered by Reddit that provides the monthly search volume and links for any specific post for any given keyword, entered in the search field of the tool. It not only provides detailed research about a keyword but also helps connect the keywords to the audience personas. The tool gets its data and keyword volumes from Grepwords, which is one of the top data sources. The keywords can be exported and can be run through any keyword tool.

12. SEO Quake

SEOQuake is a powerful toolbox for the browser. This tool lets you check any webpages for SEO audit. It also lets you examine internal and external links with the comparison of the domains and URLs in real time. The tool is available for free and provides a user guide in order to introduce the user with its features and functions. 

13. SpyFu

SpyFu is a SEO tool that helps in providing a complete picture of the search engine rankings for your website. It also lets you discover the keywords used by competitors. You can identify the SEO rankings for the website and besides this, the paid rankings can also be monitored through this tool.

14. Plag Tracker

Plagiarism is the word referring to the stealing, copying or using ideas of someone else without giving the credit to the actual source. Using plagiarism in your content or designs, which is to be used on a website, is not allowed and should not be entertained. Plag Tracker is a tool that helps you detect plagiarism in your content so that the content should be plagiarism free and assist you in getting better rankings on Search Engine Result pages.

15. SEO Crawler

This SEO tool offers you services for detecting the website errors, which degrades the rankings of the website on Search Engine Result Pages. It lets you monitor the search engine rankings. Along with this, helps you understand your competitors as well. It tracks your back linking so that the rankings can improve. The tool can be tried for free and it offers more versions that are paid. 

16. Optimizely

Optimizely is a platform providing A/B testing and other data driven tests for websites that maximises the utilisation and engagement with the websites. The website of Optimizely claims that it creates digital experiences that transform your data driven decisions and promotes constant innovation. You can request for a demo on their website and can also go through various case studies that highlight the growth unlocked for the companies like HP and Brooks with the use of Optimizely. 

Also Read: How to optimize a blog for SEO?

17. Click Flow

This tool helps companies to get organic traffic without any backlinks or content. These help users to see which of the web pages has more potential to increase traffic and revenue. This tool makes you realise that this much profit can be gained. It assists in increasing the clicks from search that boosts up the organic traffic. 

18. Google Keyword Planner

Google Keyword Planner is one of the best tools for building a prominent keyword list that provides a boost to your SEO process. One can search for any keyword and see how it performs. For example, if you are running a small business of handmade paintings, Google Keyword Planner will help you identify the terms and phrases that your potential customers are searching related to your business.  This tool may uncover the related and frequently searched terms.  It may take your campaign to the next level. Check here how to use the Keyword Planner tool effectively.

Also Read: What are Google Ads and How Do They Work?

19. Send Pulse

This is a tool used for sending emails, SMS and for creating chatbots for platforms like Facebook and telegram. It is available for free trial and provides further plans for advanced features. Through this tool, you can connect with your audience on the preferred channel and can collect their information by creating the automated flows. 

Also Read: Marketing Automation Tools you need to Use

20. Screaming Frog

This tool is trusted by thousands of SEOs and agencies across the globe for technical SEO results. As per the website of Screaming Frog, this is a leading website crawler for Windows, macOS and Ubuntu. It helps improve the onsite SEO by extracting data and checking the issues of SEO.  It lets you download and crawl 500 URL for free. For access beyond that, purchase advanced features with a license. The tool is used by many global leaders like Google, Disney, Amazon, Apple and more such companies. 

After going briefly through all these tools, it is clear that these terms are more or less similar in terms of their features. Every tool has its own USP and one has to decide which tool is to be used after assessing the need. In addition to the assessment of needs, you have to check your budget. If you wish to know more about SEO, check out this Advanced Digital Marketing Course for gaining detailed insights on Digital marketing.

Also Read: Importance of Digital marketing for Beginners



Please enter your comment!
Please enter your name here

seven − 7 =