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Google Analytics Free Course with Certificate

Google Analytics

Enhance your skills with this Google Analytics course. Learn from experts to master web monitoring & leverage data analysis for decision-making. Discover optimizing marketing strategies to maximize website traffic and conversions.

4.51
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Ratings

Beginner

Level

1.5 Hrs

Learning hours

402.4K+
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Skills you’ll Learn

About this Free Certificate Course

Prepare to understand the Google Analytics Dashboard with the basic Google Analytics course Great Learning offers. This free Google Analytics certificate course is for anyone eager to discover the tremendous potential of web analytics. It offers an in-depth introduction to the tools, giving you the required skills and information to use this powerful tool for your organization. First of all, we are going to understand the basics of how to create your Google Analytics account and master the interface. Practical examples and step-by-step learning will teach you to conduct demographic research, behavior analytics, and user interaction trends. Learn how to monitor critical metrics like page views, session time, and bounce rates; find their implications for your website's success.

 

Additionally, our Google Analytics free course covers more in-depth features of the dashboard, such as building your custom reports, alerts and much more and have the flexibility to tailor your analytics to your particular business. Know how to evaluate and enhance your marketing campaign's performance, discover areas for improvement, and use data to inform your decisions aimed at growing and sustaining the business. 

 

Do you wish to step into the world of digital marketing? Our professional digital marketing courses cover all the aspects required to become an expert in the field. Enroll now and gain the required skills to build a successful career. 

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Course Outline

Introduction to Google Analytics Dashboard

In this module, you will gain a basic understanding of the Google Analytics Dashboard and learn how to set up your account and data streams.

Detailed Overview of Dashboard

This module will help you gain a detailed understanding of the various aspects such as audience, behavior, custom reports, custom alters, location of your audience, users, pageviews, and more. 

 

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4.51
Course Rating
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Ratings & Reviews of this Course

Reviewer Profile
Muhammad Yasir Imtiaz

5.0

“Engaging Content, Practical Applications, and Insightful Discussions”
I appreciate the course's engaging content, practical applications, and insightful discussions. It offers real-world examples and interactive activities that enhance understanding. The well-structured lessons and supportive community make learning enjoyable and effective.
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Manan Bhatti

5.0

“A Good Experience and Great Knowledge Provided”
I recently completed the Google Analytics Course, and I am thoroughly impressed with the quality and depth of the training provided. This course has been incredibly valuable in enhancing my understanding and practical skills in using Google Analytics. Highlights: Comprehensive Curriculum: The course covered a wide range of topics, from the fundamentals of Google Analytics to advanced features such as custom reports, segments, and goal tracking. Each module was detailed and well-organized, making complex concepts easier to grasp. Interactive Learning: The combination of video tutorials, hands-on exercises, and real-world case studies was particularly effective. The interactive elements allowed me to apply what I learned in practical scenarios, which reinforced my understanding of the material. Expert Instruction: The instructors were knowledgeable and engaging, providing clear explanations and useful insights. Their expertise and practical examples greatly enhanced the learning experience. Practical Applications: I found the focus on real-world applications extremely beneficial. The course provided actionable strategies for leveraging Google Analytics to gain meaningful insights and make data-driven decisions. Support and Resources: The course offered excellent support, including access to a variety of resources, such as downloadable materials and additional reading. The support team was responsive and helpful whenever I had questions or needed clarification. Suggestions for Improvement: While the course was highly informative, incorporating more advanced topics or additional case studies could provide even deeper insights for users who are already familiar with the basics. Overall Experience: I highly recommend this Google Analytics course to anyone looking to improve their Google Analytics skills. Whether you're a beginner or have some experience, this course offers valuable knowledge and practical skills that are essential for effective analytics and reporting.
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DAVID LOBO FONSECA

5.0

“A Comprehensive and Engaging Course that Combines Practical Skills and In-Depth Knowledge”
I thoroughly enjoyed this course, especially the well-structured curriculum and the depth of the topics covered. The instructor was knowledgeable and explained complex concepts in an easy-to-understand manner. The quizzes and assignments were challenging yet fair, allowing me to apply what I learned in a practical context. Overall, it was an excellent learning experience that equipped me with valuable skills and insights.
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Abdur Rehman

5.0

“In-Depth and Practical Insights into Google Analytics”
I found the course incredibly valuable for mastering Google Analytics.
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Raeesah Aziz

5.0

“Unlocking Insights: What I Loved About the Google Analytics Certification Course”
I thoroughly enjoyed the Google Analytics certification course for several reasons. Firstly, the course provided a comprehensive overview of Google Analytics, covering both fundamental and advanced concepts. The structured modules made it easy to grasp the intricacies of tracking and analyzing website data. I appreciated the hands-on approach, including practical exercises that allowed me to apply what I learned in real-world scenarios. The course also offered clear explanations of key metrics and reports, helping me understand how to interpret data effectively. The interactive elements, such as quizzes and case studies, kept the learning process engaging and reinforced my knowledge. Additionally, the ability to earn a certification upon completion added significant value, validating my skills and boosting my confidence in using Google Analytics professionally. Overall, the course was well-organized and provided valuable insights that are crucial for making data-driven decisions.
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Madhan BN

5.0

“Empowering My Data-Driven Decisions: A Personal Journey Through Learning Google Analytics”
My Google Analytics learning experience began with the Google Analytics Academy, where I explored beginner courses that introduced me to the interface and key metrics. I practiced tracking website traffic and user behavior on my own blog, setting up goals, and creating reports. The hands-on application solidified my understanding, and I felt empowered to analyze data effectively and make informed decisions.
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Shafiqul Islam

5.0

“Enrolling in the Google Analytics Course Was a Transformative Learning Experience”
Completing the Google Analytics course not only deepened my knowledge of web analytics but also improved my decision-making process. With real-time insights into user behavior and website performance, I can now make data-driven decisions that help optimize websites and drive better business outcomes. This experience has empowered me to confidently use data as a strategic asset.
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Samir Shaikh

5.0

“Comprehensive and Insightful Tool for Data-Driven Decisions: Google Analytics Feedback”
Highly informative and well-structured, this Google Analytics course provided a deep dive into understanding website data and user behavior. The content was clear, with practical examples that helped me grasp both the basics and advanced features like custom reports, goals, and tracking conversions. The hands-on exercises were particularly helpful in applying the concepts in real-world scenarios. By the end of the course, I felt confident using Google Analytics to make data-driven decisions and improve digital marketing strategies.
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Mahnoor Ashraf

5.0

“Google Analytics Certification and Mastery”
Through this comprehensive online course, I gained: 1. Setting up and tracking website data: I learned how to properly set up Google Analytics, track website traffic, and configure goals and events. 2. Understanding audience insights: I gained knowledge on how to analyze audience demographics, interests, and behavior to inform marketing strategies. 3. Measuring campaign performance: I understood how to track and measure the effectiveness of digital marketing campaigns using Google Analytics.
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Nur Izzatun Nawa

5.0

“This Google Analytics Learning Space is Very Good”
I understand how Google Analytics is used for analysis towards the website. We can use these tools to extract insights patterns from the website with the help of dashboards, key metrics, and campaign performance for marketing behavior. I really love this learning space! Thank you for giving this knowledge to me as an entry-level user of these tools.
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Google Analytics

1.5 Learning Hours . Beginner

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Frequently Asked Questions

Is the Google Analytics course a certification course?

This Google Analytics course provides a certificate of completion rather than a professional certification.

Will I get a certificate after completing this Google Analytics course?

Yes. Upon successfully completing all the modules, followed by a quiz or assignment, you will receive a free online course completion certificate. It will be available within 24 hours of course completion. 

 

What are the steps to enroll in this course?

To enroll in this free online email marketing course, follow these steps:

  • Click on the “ENROLL FOR FREE” button that appears at the top of the page
  • Create an account by filling in the required information
  • Once you’re enrolled in the course, you will gain access to all the learning material 

 

Who is eligible to take this Google Analytics course?

Any individual who is interested in learning can take up this course. There are no eligibility criteria for the same. 

 

Why choose Great Learning Academy for this Google Analytics course?

Great Learning is a global ed-tech platform that has come up with an initiative that offers free online courses on in-demand skills to help individuals advance their careers. Great Learning Academy offers free online courses in multiple domains that can add value to your resume. It offers a course completion certificate as well. Over 4 million learners from around the world have benefited from the free online courses with certificates. 

 

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes. You can sign up for multiple courses from Great Learning Academy at the same time if you are interested in learning different concepts.

Is there a limit on how many times I can take this Google Analytics course?

Once you have enrolled in this course, there is no limit to how many times you can take it up. You can learn at your own pace as you will have lifetime access to the course. 

 

How much does this Google Analytics course cost?

Once you have enrolled in this course, there is no limit to how many times you can take it up. You can learn at your own pace as you will have lifetime access to the course. 

 

What knowledge and skills will I gain upon completing this Google Analytics course?

You will gain a detailed overview of the Google Analytics tool, right from how to set up your account, how to track campaigns, and more. 

 

 

What are the prerequisites required to learn this Google Analytics course?

There are no prerequisites to take up this free Google Analytics course. If you are interested in the subject, you can take it up and start learning. 

 

 

What jobs demand that you learn Google Analytics?

Content Marketing Managers/specialists, Marketing Manager, Social Media Manager, Digital Marketing Professionals, PPC Strategist, Content Strategist, Product Managers, Marketing Analytics, and SEO professionals are some of the jobs that demand you to learn Google Analytics. 

 

Why is Google Analytics so popular?

One of the main reasons why Google Analytics is extremely popular is because it is offered by Google. It has a free version that is widely used. 

 

What is Google Analytics used for?

Google Analytics is used to track website traffic, understand user behavior, learn more about your traffic generating links, time spent, bounce rate, and much more. 

 

Is it worth learning Google Analytics?

Yes, it is worth learning Google Analytics as it is a widely used tool for several analytical purposes. It will help you perform analysis in an efficient manner and is useful for all marketing teams. It is also helpful for businesses to understand and track the users.

 

What are my next learning options after this Google Analytics course?

Once you complete this course, you can opt for Great Learning’s postgraduate digital marketing courses that will help you advance your career and learn digital marketing comprehensively. 

 

Will I have lifetime access to the free course?

Yes. Once you have enrolled in this course, you will have lifelong access to the learning material offered. 

 

How long does it take to complete this free Google Analytics course?

This free Google Analytics course has 1 hour of video content that you can access at any time and learn at your own pace.

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                                                                   Introduction to Google Analytics

What is Google Analytics?

Google Analytics is a web analytics service offering. It offers essential analytics tools and statistics for Search Engine Optimization (SEO) and marketing proposes. It is included under the Google Marketing Platform suite, and anyone with a Google account can use the service for free. 

Google Analytics is used to track the operation of a website and gather information about its visitors. It can assist businesses in determining the top sources of user traffic, assessing the success of their marketing activities and campaigns, tracking goal completions (such as purchases and adding products to shopping carts). It also helps identify patterns and trends in user engagement and obtain other visitor data, such as demographics. Small and medium-sized business websites often use Google Data to gather information and analyze various customers behavior analytics. This data helps marketers to optimize marketing strategies, customize them and generate website traffic, and also…..better retain customers.

How Does Google Analytics Work?

Page tags are used by Google Analytics to collect user data from each website visitor. Each page has a JavaScript page tag injected into the code. This tag collects data from each visitor's web browser and sends it to one of Google's data collection servers. The number of users, bounce rates, average session lengths, sessions by channel, page views, goal completions, and other data may be tracked and visualized using Google Analytics reports. The page tag collects visitor information by acting as a web bug or web beacon. The system, however, cannot collect data from users who have disabled cookies because it relies on them.

Google Analytics has tools to assist users in spotting patterns and trends in how visitors interact with their websites. Data gathering, analysis, monitoring, visualization, reporting, and integration with other applications are all possible with the features.

Features of Google Analytics

Users can save profiles for many websites in the Google Analytics dashboard and view details for default categories or choose custom metrics to display for each site. Content overview, keywords, referring sites, visitors overview, map overlay, and traffic sources overview are among the categories that may be tracked.

The dashboard can be viewed on the Google Analytics website and embedded into other websites using a widget or plugin. Independent vendors can also create customized Google Analytics dashboards.

Some of the features of google analytics include:

  • Dashboards, scorecards, and motion charts, for example, are data visualization and monitoring tools that show how data changes over time.

  • Filtering, manipulating, and funneling data.

  • APIs (application program interfaces) for data collecting.

  • Anomaly detection, predictive analytics, and intelligence

  • Segmentation for subgroup analysis, such as conversions.

  • Advertising, acquisition, audience behavior, and conversion reports.

  • email-based communication and sharing; and

  • Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console are among the tools that can be integrated.

Important Metrics Used

A metric is a unit of measurement that is used to quantify something. Users can track up to 200 different indicators in Google Analytics to see how their websites perform. While some measures are more valuable to particular businesses than others, the following are the most common ones

  • Users. A user is one-of-a-kind or a first-time visitor to the website.

  • Bounce rate is a term that refers to the frequency with which The proportion of visitors only looked at one page. The Google Analytics server received only one request from these visitors.

  • Sessions. The collection of visitor interactions that occur within a 30-minute activity window.

  • Average session duration. How long does each visitor stay on the site on average?

  • Percentage of new sessions. The percentage of visitors that are making their first visit to a website.

  • Pages per session. Each session's average number of page views.

  • Goal Completions. The number of times visitors complete a specific, desirable action. Conversion is another term for this.

  • Page Views. The total number of pages that have been visited.

10 Reasons Your Website Needs Google Analytics

It is ideal to use Google Analytics to track and analyze your customers' activity, user experience, online content, device functionality, and more. Google Analytics gives you the data you need to create your business's success plan, revealing facts you probably didn't know about your site's visitors.

Whether you have an eCommerce site or an informational site, you need to know how your users behave to give better results. The following are some reasons why Pro Web Marketing uses Google Analytics as its preferred web analytic tool and why we automatically install Google Analytics on every website we create and give monthly reporting.

  • It Is For Free

The proverb "nothing in life is free" is not true in the case of Google Analytics. Google will not charge you for utilizing this service, and it also offers you crucial data, numbers, and statistics to assist you in optimizing the performance of your website.\

Other web analytic solutions are available; some have a free trial period followed by a monthly price, while others have a one-time fee. They can all give you useful information regarding the performance of your website. Still, we believe Google Analytics offers more data analysis options, was created by the most prominent search engine, and is, of course, free.

  • Collects Data Automatically

Google Analytics takes care of everything for you, saving you time by minimizing the time it takes to enter data into documents or spreadsheets. Even though we set up our clients to receive a monthly report through email, you can examine your reports at any time, allowing you to implement methods for better website performance.

  • Other Platform Integration

Google Analytics and Google AdWords may be readily connected, resulting in two technologies working together to provide actionable data to aid the performance of your AdWords campaigns. You can use Google Analytics across all your devices to effortlessly integrate data into other Google products.

  • Reports That Are Customized

You can choose from various Google report templates or create your customized report in Google Analytics. You have complete control over the dimensions and metrics you wish to see, as well as how they should be displayed.

  • Measure Internal Site Search

The site search indicates what potential customers are looking for after they arrive on your website, giving you insight into what they're looking for. This will show you where there is room for improvement in terms of how to obtain information on your site, which may be confused or insufficient.

  • Bounce Rate

The percentage of visitors that leave your website after viewing only one page is known as the bounce rate. This is a crucial measure since it indicates that visitors are visiting your website but are unable to locate what they are looking for. A high bounce rate necessitates prompt effort to determine the cause and to minimize the rate as much as feasible

  • Understand The Demography Of the Audience

With Google Analytics, you can learn a lot about your audience and figure out which channels provide the most traffic to your site.

  • Understand Social Platforms

Social media networks are an excellent approach to increasing traffic and communicating with potential clients. You can see which platforms are bringing traffic to your site using Google Analytics. This will assist you in determining the finest platform for promoting your business to your clients.

  • Content Creation

Google Analytics makes it easy to keep track of all the information seen and shared. With this information, you can improve the most popular blogs to make them more appealing to customers. Google Analytics calculates the number of page views for each of your blog posts. To attract additional traffic, you can remodel the top-performing blog.

  • To Achieve Goals

The objectives feature in Google Analytics allows you to keep track of how far your company has progressed. You may also set up a variety of objectives to track the customer's journey based on their activities. There are various goals, such as making a purchase, obtaining a quote, or signing up for newsletters. Suppose a new visitor comes to your landing page and fills up the form, including providing an email address. He recently accomplished a goal that you set for him.

What You Will in This Google Analytics Course?

Great Learning Academy's google analytics course will provide a solid basis for students interested in data analysis, digital marketing, and, of course, social media. The basics of analytics and more advanced concepts like metrics and using analytics will be covered in this free online statistics course. It will also go through the many types of concepts and use them in real-world situations.

If you want to learn google analytics online, this is the program to start with because it is at the top of the free online google analytics course credentials. The presentation is self-paced and is presented in video format. The course concludes with a quiz that allows you to assess your progress and obtain your certificate.

Introduction to Google Analytics Dashboard, Detailed overview of the dashboard, and launching a campaign are all covered in detail in the machine learning course curriculum statistics. The course's testimonies speak for themselves, so check out the section on testimonials to see how much value this course provides to one's learning curve and profession.

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