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University & Pro Programs

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Great Lakes Executive Learning

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Certificate from Great Lakes

Free Social Media Marketing Courses

img icon BASICS
Introduction to Digital Marketing
star   4.45 1.1M+ learners 2.5 hrs

Skills: SEO and SEM, Content Marketing, Social Media Marketing, Automated Marketing, Affiliate Marketing, Pay Per Click

img icon BASICS
Content Marketing Basics
star   4.48 151.3K+ learners 1.5 hrs

Skills: Content strategy, audience & behavior analysis, brand awareness, content creation & distribution, WordPress management, SEO, Google Analytics, and social media–email marketing integration

img icon BASICS
Social Media Marketing
star   4.52 104.3K+ learners 2.5 hrs

Skills: Social media strategy, content planning, analytics, engagement, advertising & campaigns, community building, brand storytelling, cross-channel marketing, and chatbot automation

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Social Media Management
star   4.55 80.8K+ learners 1.5 hrs

Skills: Social Media Management, Developing Marketing Strategies, Posting and Analysing Content, Social Media Management Campaign, Social Media Management tools, Building Social Media Presence

img icon BASICS
LinkedIn Marketing
star   4.56 29.2K+ learners 2 hrs

Skills: LinkedIn marketing, profile optimization, audience targeting, content strategy, analytics, brand building, lead generation, group networking, and professional connection growth

img icon BASICS
YouTube Marketing
star   4.53 32K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

img icon BASICS
Instagram Marketing Fundamentals
star   4.42 179.2K+ learners 1 hr

Skills: Instagram Analytics & Demographics, Business Account Setup, Feature Navigation, Marketing Strategy, Audience Segmentation, Competitor Analysis, Content Creation & Curation, Conversion Tactics, Visual Editing, Scheduling, Profile Optimization, Collabration

img icon BASICS
Facebook Business Manager
star   4.51 59.5K+ learners 2 hrs

Skills: Campaign Dashboard, Optimizing the Campaign

free icon BASICS
Introduction to Digital Marketing
star   4.45 1.1M+ learners 2.5 hrs

Skills: SEO and SEM, Content Marketing, Social Media Marketing, Automated Marketing, Affiliate Marketing, Pay Per Click

free icon BASICS
Content Marketing Basics
star   4.48 151.3K+ learners 1.5 hrs

Skills: Content strategy, audience & behavior analysis, brand awareness, content creation & distribution, WordPress management, SEO, Google Analytics, and social media–email marketing integration

free icon BASICS
Social Media Marketing
star   4.52 104.3K+ learners 2.5 hrs

Skills: Social media strategy, content planning, analytics, engagement, advertising & campaigns, community building, brand storytelling, cross-channel marketing, and chatbot automation

free icon BASICS
Social Media Management
star   4.55 80.8K+ learners 1.5 hrs

Skills: Social Media Management, Developing Marketing Strategies, Posting and Analysing Content, Social Media Management Campaign, Social Media Management tools, Building Social Media Presence

free icon BASICS
LinkedIn Marketing
star   4.56 29.2K+ learners 2 hrs

Skills: LinkedIn marketing, profile optimization, audience targeting, content strategy, analytics, brand building, lead generation, group networking, and professional connection growth

free icon BASICS
YouTube Marketing
star   4.53 32K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

free icon BASICS
Instagram Marketing Fundamentals
star   4.42 179.2K+ learners 1 hr

Skills: Instagram Analytics & Demographics, Business Account Setup, Feature Navigation, Marketing Strategy, Audience Segmentation, Competitor Analysis, Content Creation & Curation, Conversion Tactics, Visual Editing, Scheduling, Profile Optimization, Collabration

free icon BASICS
Facebook Business Manager
star   4.51 59.5K+ learners 2 hrs

Skills: Campaign Dashboard, Optimizing the Campaign

Social Media Marketing Courses with Certificate

Social Media Marketing is a strategy that leverages social media platforms to connect with audiences, build brand awareness, increase sales, and drive website traffic. It involves creating and sharing high-quality, engaging content, listening to audiences, analyzing results, and running advertisements. Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube are commonly used for these purposes. Great Learning’s Free Social Media Marketing Courses are designed to help you master these essential skills, providing you with the knowledge to market a brand on social media effectively.

Key Highlights of Our Free Social Media Marketing Courses Collection

  • Learn about social media strategies, content creation, and advertising techniques.

  • Courses cover building brand value, increasing web traffic, and growing sales through social media.

  • Gain practical knowledge of popular social media tools like Buffer for scheduling and managing posts.

  • Receive a certificate upon completing the course, adding credibility to your social media marketing skills.

Skills Covered

When you complete the Social Media Marketing courses, you will develop the following skills:

  • Social Media Strategy: Learn how to design effective strategies tailored to specific goals, whether building brand awareness, increasing traffic, or driving sales.

  • Content Creation: Understand how to create engaging content, including images, videos, and articles, tailored for different platforms.

  • Social Media Analytics: Master tools and techniques to analyze the performance of social media campaigns, track engagement, and improve marketing strategies.

  • Advertising on Social Media: Learn how to create compelling ads that resonate with your audience, driving brand visibility and conversions.

Who Should Take Our Free Social Media Marketing Courses?

These courses are ideal for:

  • Marketing Professionals: Individuals looking to improve their social media marketing knowledge and stay up-to-date with the latest tools and techniques.

  • Business Owners: Entrepreneurs who want to leverage social media to grow their businesses and increase customer engagement.

  • Students: Anyone interested in building a digital marketing or social media management career.

  • Beginners: Those new to social media marketing want to learn how to engage an audience and grow a brand effectively.

What Will You Learn in Our Free Social Media Marketing Courses?

In our Social Media Marketing courses, you will learn how to:

  • Develop a social media marketing strategy that aligns with your business goals, whether increasing brand visibility, boosting web traffic, or generating sales.

  • Use tools like Buffer to plan, schedule, and publish content on social media platforms, ensuring consistency and maximizing engagement.

  • Monitor and engage with your audience, using tools to track conversations and respond effectively to feedback and inquiries.

  • Analyze the performance of your social media campaigns, identifying key metrics like reach, engagement, and conversion rates to refine your strategy.

  • Create targeted advertisements that capture your audience’s attention, helping to build brand value and increase conversions.


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Our learners also choose

Learner reviews of the Free Social Media Marketing Courses

Our learners share their experiences of our courses

4.47
68%
22%
6%
1%
3%
Reviewer Profile

5.0

Country Flag India
“Key Insights from My Introduction to Digital Marketing Journey”
In my experience with Introduction to Digital Marketing, I gained a comprehensive understanding of the key concepts and strategies that define the digital landscape. I learned how various channels like SEO, content marketing, social media, and email marketing come together to create a cohesive digital strategy. The importance of data-driven decisions was a major takeaway, along with understanding the role of analytics in optimizing campaigns.
Reviewer Profile

4.0

Country Flag India
“A Comprehensive Overview of Digital Marketing Essentials for Beginners”
The Introduction to Digital Marketing course provides a comprehensive overview of key concepts, tools, and strategies. The content is engaging, blending theory with practical applications. Real-world examples enhance understanding, while interactive elements foster participation. Overall, it's an excellent foundation for anyone looking to navigate the digital marketing landscape effectively.
Reviewer Profile

5.0

“Great Learning Digital Marketing Course”
I recently completed the Digital Marketing Course from Great Learning, and I couldn’t be more satisfied with my experience. This course is comprehensive, well-structured, and designed for both beginners and those looking to enhance their existing skills. Course Content: The curriculum covers a wide range of topics, including SEO, content marketing, social media marketing, email marketing, and data analytics. Each module is detailed and includes practical applications, which helped me understand how to implement strategies in real-world scenarios.
Reviewer Profile

5.0

Country Flag India
“I Learned About How I Can Use the Expertise of Digital Marketing to Drive Business Growth, Improve Online Engagements, and Stay Up-to-Date with the Latest Digital Trends”
This was a comprehensive program that equipped me with in-depth knowledge and practical skills in search engine optimization, pay-per-click advertising, social media marketing, content marketing, affiliate marketing, email marketing, analytics, and reporting.
Reviewer Profile

5.0

Country Flag India
“Gained SEO, PPC Skills; Hands-On Projects; Networked with Peers; Inspired for Further Learning.”
I loved the interactive nature of the free digital marketing course, which included hands-on projects that reinforced my learning. The course offered practical insights into SEO and social media strategies, making complex topics easier to understand. Additionally, connecting with peers and instructors enriched my experience and expanded my network.
Reviewer Profile

5.0

Country Flag South Africa
“Great Learning Experience - Introduction into the Digital Marketing Sphere”
The course gave an in-depth understanding of the digital marketing world, and relevant examples were given. I'm eager to learn more and will be enrolling in more courses to grow my knowledge and understanding.
Reviewer Profile

5.0

Country Flag India
“Great Course for Beginners. I Have Learned PPC in a Good Way”
Course Structure: The course was well-structured, providing a clear progression from basic concepts to more advanced topics. Each module built on the previous one, making it easy to follow. Content Relevance: The content was highly relevant and up-to-date with current digital marketing trends. I appreciated the inclusion of real-world examples that helped illustrate the concepts. Engagement: The interactive elements, such as quizzes and group discussions, kept me engaged and allowed me to apply what I learned in a practical way.
Reviewer Profile

5.0

Country Flag India
“The Course Material Is Comprehensive and Well-Structured. The Use of Real-World Examples and Case Studies Enhances Understanding.”
The course is designed to equip participants with essential digital marketing skills. It covers a range of topics, including SEO, social media marketing, content marketing, and analytics. The instructor demonstrated a deep knowledge of the subject matter. Their practical experience in the industry provided valuable insights and made the lessons engaging.
Reviewer Profile

5.0

Country Flag Morocco
“The Course Material Was Exceptionally Well-Structured and Relevant. Each Module Built Upon the Previous One, Providing a Comprehensive Understanding of the Subject.”
The instructor was highly engaging and knowledgeable. Their teaching style made complex topics accessible, and they encouraged an interactive learning environment, which made the sessions enjoyable.
Reviewer Profile

5.0

Country Flag India
“Clear and Concise Overview of Digital Marketing Essentials. Very Informative.”
Great introduction to digital marketing! Covered SEO, content marketing, and social media essentials effectively. Good balance of theory and practical insights for beginners.

Meet your faculty

Meet industry experts who will teach you relevant skills in artificial intelligence

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Mr. Vishal Padghan

Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

Frequently Asked Questions

What is social media marketing and how does it work?

Social media marketing is a vertical of Digital Marketing that uses social media platforms to achieve sales, build brand value and increase website traffic. It deals with presenting content in the form of advertisements to attract the customers. 

Can I learn social media marketing online?

Yes, you can learn social media marketing online. Great Learning offers you a platform to learn social media marketing for free online. You will also receive a certificate for the course after the successful completion. 

How do beginners start social media marketing?

To learn social media marketing, start with learning Digital Marketing. It is easier to understand social media marketing once you have a good hold on digital marketing. The techniques are narrowed down from digital marketing to social media marketing.