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Consumer Insights and Marketing Strategy
Learn how to design impactful marketing strategies in this course. Explore consumer behavior, market segmentation and product management and develop skills to identify and target the right audience effectively.
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Course outline
Industry focussed curriculum designed by experts
Marketing Fundamentals
7 items
2.20 hr
- Understanding Marketing
- Concepts of Marketing
- Customer Value
- Marketing Planning and Marketing Mix
- Marketing Department: Structure and Functions
- 5 C's of Marketing
- Understanding Marketing Environment
Consumer Behaviour
3 items
0.59 hr
- Introduction to Consumer Behaviour
- Buying Process
- Buyer Decision Process
Segmentation, Targeting and Positioning
4 items
1.14 hr
- Segmentation
- Targeting and Positioning
- Market Positioning
- Assessing Market Segment
Competitor Analysis
2 items
0.44 hr
- Porter's Five Forces
- Analyzing Competition
Product Management
6 items
1.26 hr
- Characteristics of Product
- Types of Product
- Levels of Product
- Components of Product Strategy
- New Product Development
- Product Mix Decision
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Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Understanding Consumer Behaviour in the Skincare Market
- Study the psychological and emotional triggers behind skincare product purchases and use behavioural insights to recommend marketing strategies.
- GUIDED PROJECT 2
- STP Strategy for Rebranding a Traditional Beverage for Gen Z
- Reinvent a legacy or traditional beverage brand (e.g., Rasna, Bournvita, Rooh Afza) using segmentation, targeting and positioning to appeal to younger consumers.
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GLaide
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Subscribe To Pro • $25/MonthLearn from GLaide: your personal AI Teacher
GLaide, our AI teacher is trained by top faculty from Great Learning to deliver expert instruction in a personalized 1:1 format.
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Guided Projects
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