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Web and Digital Analytics Essentials
Web and Digital Analytics Essentials
In this course, you will build a strong foundation in web analytics, learning how to track and interpret data for smarter decision-making. You will explore digital analytics fundamentals, apply insights for customer acquisition
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Course outline
Industry focussed curriculum designed by experts
Web Analytics Fundamentals
3 items
0.59 hr
- Web Analytics Fundamentals
- Web Analytics Process
- Types of Web Analytics
Web Analytics for Customer Acquisition & Retention
9 items
2.18 hr
- The Loop of Customer Relationships
- Understanding Customer Lifetime Value
- Acquisition Strategies using CLV
- Acquisition Strategies - Referrals and Social Influence
- Retention Strategies - Concept and Importance
- Retention Strategies
- Measuring CLV
- Impact of Customer Retention on CLV
- Applications of CLV
Introduction to Digital Analytics
4 items
1.02 hr
- Introduction to Digital Analytics
- Metrics within Digital Analytics
- Considerations for Choosing Metrics to Measure
- Digital Analytics Tools
Mastering Google Analytics 4
7 items
1.47 hr
- Learning Objectives - Google Analytics 4
- Key Aspects of Google Analytics 4
- User Interface of Google Analytics 4
- Actionable Reports - Decoding Engagement
- Actionable Reports - Decoding Acquisition and Monetization
- Conducting Explorations
- Learning Outcomes - Google Analytics 4
Performance Analytics in Digital Marketing
12 items
2.28 hr
- Goal Setting
- Organic Metrics
- Paid Metrics
- Attribution Models
- Communicating Content Performance
- Understanding Email Campaigns
- Email Campaign Analytics
- WSMA - Overview
- WSMA - Key Metrics
- WSMA - Tools and Techniques
- Measuring and Optimizing Campaigns
- WSMA - Case Studies
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Customer Journey Mapping and Optimization Using Google Analytics 4
- This project tasks learners with mapping and analyzing the customer journey using Google Analytics 4. Learners will track how users move across different stages of the funnel—from first visit to conversion—identify drop-offs and recommend improvements to enhance user experience, acquisition and retention.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
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30+ Guided Projects
500+ Coding Exercises
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