If you are looking to enhance your social media presence, there’s nothing quite like a video. When it comes to Instagram, a video is more likely to engage your audience compared to an image. Needless to say, brands are leveraging this feature of Instagram to increase their reach. If you don’t want to lag behind, follow these five simple steps to create your own video content on Instagram and increase your social engagement rate.
Step 1: Decide where you want to put up your Video
There are two possible ways to display your video content – either through your feed or your story. When you post it in your feed, it is essentially a permanent thing, unless you take it down yourself. In the case of a story, your content is available only for 24 hours, after which it disappears, unless you add it to your highlights. The first step towards making the video is to decide where you are going to feature it.
Step 2: Choose the Right Video Format
Choosing the right video format can make or break your Instagram strategy. Once you have decided where you are going to put up your video, choose the layout accordingly. Instagram videos designed for your feed needs to be put in a square format (in keeping with the feed layout), whereas for videos meant for the story, choose a vertical layout with an aspect ratio of 9:16. You’d be surprised to know what difference the right format can make for your video engagement.
Interestingly enough, even though Instagram stories disappear after 24 hours, they are more popular among users and have surpassed the number of images or video feed content. Use this feature to your advantage.
Step 3: Video Length
Depending on whether you want your video content on the feed or story, decide on the video length, While the video length on the feed can last upto 60 seconds, the story length is much shorter. So technically, a story allows you much less time to captivate your audience’s attention. Do ensure each second counts.
Step 4: Edit your video
Editing is a crucial part of the video making process. Mere recording the video is not enough, you have to ensure it is properly edited for a better presentation. There are a number of video editors available online which lets you add animations to your video, among other things.
Adding sound or music, text and other animations in your video increases its appeal. The right background music is key to connect with your audience. If its a voice over, make your script concise and effective. Also consider using the right filter or editing tool to improve the quality of the video colour and light.
Step 5: Upload your video
Once you are satisfied with the quality of your video and you are ready to upload it, select the content from your phone or computer and share it to Instagram. You should also mind the time of posting the video since certain times of the day tend to get you better engagement rates.
Do a little research on what’s the best time for sharing your video content on Instagram and follow our guidelines to improve your social media reach and engagement.
Hope this article helped you figure out Instagram video making. So, find your inspiration and get started with filming the video. Don’t forget to be creative, experiment with different forms, sound, animation, layout and more. Remember, practice leads to perfection. So bring out your best and connect with the rest!
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