Marketing is more than catchy ads or trending posts. It’s about knowing your audience, understanding your product, and making smart choices that bring results.
If you’re a student, a working professional, or someone switching careers, learning marketing strategy and consumer behavior can set you apart.
That’s why we’ve launched the Marketing Management & Strategy course, a practical course to help you build real marketing skills that work in today’s market.
Consumer Insights and Marketing Strategy Course
Learn how to design impactful marketing strategies. Explore consumer behavior, market segmentation, and product management to effectively target the right audience.
About the Course
- Course Name: Marketing Management & Strategy
- Duration: 6.5 Hours
- Includes: 2 guided marketing projects
- Certificate: Shareable, recognized by recruiters
- Access: ₹799/month with 7-day free trial (Academy Pro)
What You’ll Learn
The Marketing Management & Strategy Course will provide you with the knowledge and skills necessary to succeed in a marketing profession in the real world. This course will help you fill in the gap between theory and practice, whether you are a complete beginner or already have some experience in the field of sales, branding, or digital marketing.
Here’s what you’ll gain:
- Understand What Drives Customer Decisions
Dive into the very depths of consumer behaviour, including psychological triggers and social factors. You will get to know how a customer thinks, what will make them purchase, and how brands can reach them better.
- Master Segmentation, Targeting & Positioning (STP)
Understand how to segment the market into meaningful groups, find your target audience, and come up with messages that will resonate with them. STP is the core of successful marketing, and the course renders it feasible and doable.
- Build Strategic Marketing Plans
Find out how to coordinate business objectives with marketing objectives. You will come up with evidence-based plans that will facilitate the launching of products, brand development, and customer retention.
- Conduct Competitor Analysis
Know your market inside out. Understand how to research competitors, assess their strengths and weaknesses, and position your brand to get a competitive advantage.
- Manage the Entire Product Lifecycle
Learn to create new products, maintain the existing ones, and switch strategies when products age or deteriorate. This section develops your capacity to manage end-to-end product management.
- Work on Real-World Marketing Projects
Apply what you learn through hands-on projects that simulate real business challenges. These applied activities will enable you to create a good portfolio and show your future employers that you are job-ready.
Work on Real Projects That Teach You Strategy
This course has two guided real-world projects that allow you to put what you learn into practice. All the projects are aimed at modeling real-life situations that marketers have to deal with, so you will feel confident and experienced enough to put them on your resume or in an interview.
Project 1: Understanding Consumer Behaviour in the Skincare Market
In this project, you will be put in the position of a brand manager at a skincare company. You will need to learn what motivates the customer’s decisions, such as how emotions, product claims, pricing, and packaging affect the purchasing behavior. You will learn how to:
- Analyze behavioral patterns and buying triggers
- Segment customers based on preferences and needs
- Recommend strategies to improve brand messaging and positioning
By the end, you’ll know how to make marketing decisions based on customer insight, not guesswork.
Project 2: Rebranding a Traditional Beverage for Gen Z
In this challenge, you will be working on rebranding an existing drink brand (such as Rasna, Rooh Afza, or Bournvita) to make it more attractive to younger, contemporary consumers. You will apply actual marketing instruments such as Segmentation, Targeting, and Positioning (STP) to:
- Identify the new ideal audience
- Redefine brand messaging and visuals for Gen Z
- Develop a positioning strategy that connects with their values and lifestyle
This project teaches you how to refresh a product for a new market, a valuable skill in today’s fast-changing landscape.
What Makes this Course Different?
- Learn by doing, not just watching videos
- No prior marketing experience needed
- Short, clear lessons built by experts
- Start with a free trial, no risk
- Certificate to boost your resume or LinkedIn
This course is perfect for:
- Students and freshers
- Marketing beginners
- Entrepreneurs and small business owners
- Career switchers
- Product or content professionals wanting to grow
What You Can Do After This Course
- Build strong marketing plans
- Add projects to your resume or portfolio
- Understand customers and markets
- Make smarter business decisions
- Stand out in job interviews and team discussions
Try it Free Today
Start your 7-day free trial now and get full access to the Marketing Management & Strategy course, including videos and projects. After the trial, continue with Academy Pro for just ₹799/month.
Conclusion
If you’re looking to understand real marketing, build practical skills, and grow in your career, this course is the perfect place to start.
Stop guessing in marketing. Learn how it works, and apply it with confidence.
Get skilled. Get certified. Get ahead.
