The year 2020 has witnessed a global digital ad spending of $332 billion. Even though this number is high, the majority of expenditures come from a small portion of the organisations. There is a vast majority of companies that still do not have dedicated resources to device and monitor their marketing strategies. Here, such organisations miss out on a huge opportunity to capture their markets successfully and grow.
With the visible benefits of adopting digital marketing strategies, more and more companies are now dipping their toes in digital marketing. Therefore, there is an increased demand for skilled digital marketing professionals across organisations irrespective of their size, be it small organisations or large enterprises.
Here are some of the top universities in the United States that provide some of the best courses in digital marketing.
University of Vermont
The University of Vermont was founded in the year 1791 and holds a great reputation and rich history. It ranks 5th in the list of New England Higher Education Institutions and at the 11th position by Value Colleges for the best value for a digital marketing online certificate. The “Digital Marketing Fundamentals Certificate” course by the University of Vermont is ranked at #1 in the country by Best Online Marketing Degrees.
The certificate program is delivered by industry experts and practitioners who work with Fortune 1000 companies. These professionals have first hand experience in creating and implementing digital marketing strategies for their respective organisations. The program is best-suited for marketing generalists and also freshers in the area of marketing. Seasoned marketing leaders who want to brush up their skills and get updated with current digital marketing trends can also sign up for this program.
The course structure includes a complete overview of digital marketing and involves developing marketing plans based on learning. The course modules include the overview and introduction to digital marketing, followed by SEO, Paid Search, Email marketing, Display advertising, social media marketing, mobile marketing, Analytics, and a project towards the end. It is a 10 week’s course and delivered online.
DePaul University is located in Chicago, Illinois and was founded in 1898. It is famous for accommodating and enrolling first-generation students and those from the less privileged backgrounds. The program name is “Integrated Marketing Communications Certificate” and it provides a detailed knowledge on the basics of creating a communication strategy that involves advertising, promotions, direct marketing and digital marketing.
The program is delivered online as well as in a classroom set up and is ideal for aspiring marketing managers and advertising professionals seeking a career in the digital marketing niche.
The certification requires the learners to complete three compulsory modules and two elective courses along with a seminar. You can check out these modules and courses on the official website of DePaul University.
University of California, Irvine
The University of California, Irvine was founded in the year 1965 and is located in Orange County. It is a public institution and holds a reputation for academic achievement, premier research, and innovation.
The online digital marketing certificate program is designed for professionals who need to enhance their web performance, acquire analytical skills, and create online marketing campaigns. These skills will help professionals who want to advance in their marketing careers.
The course modules cover strategies across social media, mobile marketing, and search engine marketing. These modules are designed to help students to acquire, convert, and retain customers.
Learners need to complete six required courses and two elective courses to earn a digital marketing certificate. The required courses are:
- Overview of digital marketing
- Audience profiling – social media and internet audience
- Online Analytics & Measurements
- Planning and Developing your Search Engine Marketing Strategy
- Website Optimization and Personalization
- Developing a Social Media Strategy
The list of elective courses include:
- Display Advertising
- Transmedia Marketing Through Storytelling
- Email Marketing
- Mobile Marketing
- Online Video Marketing
- Content Marketing
One primary requirement to enrol for this course is proficiency in English.
Oregon State University
Oregon State University is located in Corvallis, Oregon, and was founded in the year 1868. The total number of students enrolled with the university since its inception has been more than 230,000 till date, that is largest in the state. It is ranked at #15 by the Value colleges for best value for a digital marketing online certificate. The digital brand management certificate provides the learners with:
- Detailed overview of how to rank on the first page of Google search engine
- Social Media Marketing
- SEO, SEM, and Adwords
- How to get best results from your branding efforts
The course curriculum is delivered by industry experts. It is an ideal certification program for professionals who want to be certified in essential digital strategy with a focus on communication. It is also ideal for those who want to develop their skills in social media and content development. Industry leading professional marketers can also take up this course to upgrade their knowledge and skills of current tools and technologies being used in effective digital marketing.
University of La Verne
University of La Verne was founded in the year 1891 by the church of the Brethren. It is a private, non-profit, and non-sectarian university established in LaVerne California. It has a total enrollment of 8500 graduate students, part-time, and online learners along with around 2,809 undergraduate students.
The Digital Marketing Certificate Program by University of La Verne is ideal for sales and marketing professionals who intend to enhance their knowledge of digital marketing and learn practical skills. The course curriculum includes following modules:
- Digital Marketing(DM) Channels
- Plan and Develop DM Channels
- Optimize Website
- Optimize Mobile Channel
- Optimize Social Media
- Other important elements of DM channels
Great Learning’s Digital Marketing Programs
With the increasing popularity of online courses due to the ease of pursuing these programs and the value they bring to a professional’s profile, many ed-tech players have emerged with great certification programs. Great Learning has one of the most popular online certification courses across a range of skills. When it comes to digital marketing, Great Learning’s PG Program in Strategic Digital Marketing is the ideal choice for professionals seeking to pursue a successful career in this field.1