masters in digital marketing

Finished your bachelor’s and wondering which MBA course to take up? Completing a bachelor’s degree is an accomplishment in itself; thereby, many students are stuck at a stage where they are confused about which path to choose. Few of the students decide to start a career on the basis of their undergraduate degree, whereas others wish to continue their education at the graduate level.

According to a report by Business Insider, India’s digital economy is expected to touch $1 trillion by 2022. 

An MBA (Master of Business Administration) is a terminal degree that is designed to give students knowledge and skill to find the right path and succeed in the business world. 

However, traditional MBA programs usually require two years of full-time study. An online option of availing the master’s degree allows you to pursue the field in your time and at your own pace.  

Various MBA programs include racks, concentrations, or specialties that enable students to focus their study on areas of particular interest. It aims to cover all the critical elements of the marketing field, be it strategy, ethics, brand management, effectiveness, segmentation, research, activation, dominance, and more, with an additional focus on the implementation of these skills into the real world through technology.

Trivia: A Study conducted by LinkedIn states that the role of “Digital Marketing Specialist” is among the top 10 most in-demand jobs, with nearly 860,000 openings. 

The focus of Digital Marketing Programs 

Digital Marketing focuses on the usage of technology, the internet, and new media to communicate valuable offerings from a business. Graduates from Masters in Digital Marketing programs are considered ideal and highly qualified to guide companies towards a more profitable future.

Also, if you notice the job listings today, you might notice many jobs marked as ‘MBA preferred.’ This is because MBA graduates are known to have better abilities and skills when it comes to logical thinking during critical situations to solve complex problems. If you possess the required skill set and are ready to keep yourself up to date with the latest trends, your career is expected to grow onwards and upwards. 

Master’s in Digital Marketing is often pursued by former journalism, marketing, or communications majors. This degree path would be appealing to students who are keen on learning about how the modern marketing landscape has moulded to fit in the reality of a virtually connected world.  

Best Master’s in Digital Marketing Online 2021

Below are the top ten online masters degrees in digital marketing offered in the United States based on various factors like affordability, accreditation, graduation rates, and more.

College Names Tuition Fees Graduation Rate 
Brandeis University $ 51,94088 %
Southern New Hampshire University$ 39,07154 %
Yeshiva University$ 32, 99583 %
Fairleigh Dickinson University$ 22,18654 %
Temple University $ 16,95673 %
Golden Gate University$ 24, 525NA
East Tennessee State University$ 23,76045 %
Full Sail University$ 14,49831 %
Northern Illinois University $ 8,92246 %
Liberty University$ 7,98048 %

Online master’s in digital marketing prepares the students to identify and collect marketing insights that help organizations better decisions and increase their clientele. In the program, students get to explore the website and mobile design, social media, search engine optimization (SEO), content marketing, online advertising, and marketing automation.

The program allows students to interpret data to meet organizational goals by extracting pertinent information that is persuaded by the target market and key stakeholders. This is an advanced degree that can also lead to management and leadership roles.

Concentrations for Master’s in Digital Marketing Online 

Degrees offer students the opportunities to gear their coursework towards a specific sub-specialization that falls under a master’s in digital marketing. Here are few popular specializations that help you with the career outcomes that align with them.

Area of Focus

  1. Social Media Marketing

It is one of the most powerful marketing platforms available to modern companies. It emphasizes on training students to analyze the latest marketing trends by utilizing social media communication theories. It helps expand brand visibility to new sets of audiences through social media exposure. It provides a direct line to consumers through a variety of strategies. Social media professionals plan ad campaigns and benefit from instant messaging and social networking sites like Facebook, YouTube, Instagram, Twitter, and Pinterest.

The career options include Analytics Manager, Social Media Manager, Social Media Strategist, Brand Ambassador, and more.

  1. Digital Strategy

This emphasis is often associated with digital marketing as it covers a broad area of learning pertinent to this field. This particular degree concentration focuses on providing a strong background to students in advertising, communication ethics, mass digital communication, and copywriting for various virtual platforms.

Possible career opportunities for this field include Marketing Consultant, Digital Marketing Executive, Marketing and Promotions Manager, SEO Specialist, Director of Marketing, and more.

  1. Information Systems 

The Information Systems focus is specially designed to provide students training to help them understand in and out about marketing practices. It enables them to have a better understanding of the relationship between the technology and the latest practices. Students who enter the workforce with this degree emphasize are likely to be tasked with overseeing and managing the production. Management of software that allows for data gathering and marketing analysis is also a significant role to play.

The career options for this field include Database Administrator, Systems Develops, Computer Marketing Specialist.  

  1. Marketing Analytics

This emphasis is known to focus on training students to collect, analyze, and make marketing decisions regarding big companies’ big data. Most of these programs offered in Masters in digital marketing place emphasis on preparing the students for executive roles within reputed companies.

Possible career options for this include Marketing Consultant, Marketing and Research Analyst, Director of Market Research.

MBA in Digital Marketing Program Admissions 

After a quick read about online master’s in digital marketing, your next step is to ensure you withhold everything required to apply to these programs. Most of the graduate-level degrees require specific prerequisites that must be fulfilled prior to submission of the application. Below are the must-haves to meet the eligibility to apply for an online MBA in digital marketing.

  1. GPA: The GPA necessary for applying to a grad program differs from one school to the other. Common benchmark criteria seen for grad school admissions are either 2.75 or 3.0. However, few schools allow the students to use their recent GPA from their college credits instead of overall scores. This will enable students to be judged on what they had become now rather than what they were like when they joined.
  1. Bachelor’s Degree from Regionally Accredited School: It is essential to where your bachelor’s degree comes from. Accreditation is typically split between regional and national levels. A student needs to hold a bachelor’s degree from a regionally accredited school, universities that come within the state.
  1. Pre-Entrance Testing: Some programs require a minimum of two or more tests before being able to apply. The most common tests that students come across are GRE and the GMAT; thereby, students must get these tests scheduled in time.
  1. Recommendation Letters: It is always good for students to collect letters of recommendation with their grad school application. It should come from professors who taught the student in a subject that is in a way related to the master’s degree that is being applied to. 


What can be done with a Masters in Digital Marketing?

The degree puts you in a better place as professionals who enjoy leading others can focus on executives and manager roles. Keeping in mind the current market demands, graduates can grab the opportunities that come their way.

How to make the most out of a Master’s in marketing?

Opportunities are offered at all levels by the marketing industry. Therefore, earning potential for each role varies. Job roles like executives, managers, or leadership roles often provide salaries in six figures. For such positions, students are required to have significant responsibilities and skills to manage the workflow.

Why do people opt for Digital Marketing?

Digital Marketing is one of the rapidly growing industries that constantly changes as the latest trends come in; huge demand for individuals who adapt. Moreover, employers value the skill sets that an online master’s in digital marketing offers to the organization.

When is the Master’s degree for digital marketing received?

An online master’s in digital marketing usually requires two whole years with full-time attendance. Some universities offer accelerated options as well that shortens time commitments. The program length doubles up with part-time students.

Is opting for a Master’s in Digital Marketing worth the investment?

Owning a master’s degree in digital marketing is absolutely worth it as the employers value it. The most significant advantage of having a digital marketing master’s degree is that right now; not many are aware of its worth and how it works. The growth in this field is incredible.

This brings us to the end of the blog on Top 10 Masters in Digital Marketing Online for 2021 and beyond. If you are looking for a Masters in Digital Marketing Program, you can join the MBA degree in Data Science or Digital Marketing + Advanced Certificate from Great Learning Program. The course offers live mentor sessions and will help you build a rewarding career while learning from the leading professionals in the world of management. It also offers Live Online Classes, thus allowing you to learn from the convenience of your home.

You can also join the Executive PG Program in Management and upskill today! Feel free to leave your comments below in case you have any queries. Our team will reach out to you at the earliest.



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