Content Marketing in Hindi

Many times, we come across a piece of content on social media, a blog, a video on youtube, or any other platform that hooks us onto it with all our attention. That is a great piece of content and the most important aspect of content marketing. All such gripping posts, images, videos, and digital advertisements come from professionals who specialise in content strategy and designing marketing campaigns, famously known as content specialists. To clarify a common myth, content specialists are not just individuals having some blogging experience. They are responsible for creating email marketing campaigns, editorial calendars, designing content that syncs with SEO requirements and partakes in the overall content strategy of an organisation. Let us see how you can start your career as a content specialist.

Start Your Career as a Digital Content Specialist

Learn digital marketing fundamentals and content writing basics

Content marketing is a subdomain under digital marketing. Before getting into the field, you will have to polish your digital marketing and content marketing fundamentals and develop a flair for writing. You can do this by reading more and more blogs and publications about digital marketing areas such as social media marketing, search engine optimisation, video marketing, email marketing and more. 

You should also learn how to write content that gets you more attention and the ways to optimise it to reach the right set of audience. Do not overlook enhancing your writing skills and try to become more creative and engage people with both imaginative and text-based approaches.

Master the Technical Skills 

Mastering some technical skills will help you familiarise with different content management systems such as WordPress. Try and get acquainted with HTML, Google Analytics, Google Search Console, and other platforms and plugins. Also, to ensure that your content ranks higher in the SERP (Search Engine Results Page), it is essential to understand SEO and inbound marketing techniques. 

You might also be required to analyse data and make reports. Therefore, go through the common digital marketing tools that will help you perform content analysis across platforms. 

Email Marketing

Email marketing rules the charts when it comes to the most popular selling tools in digital marketing. There are many ways to segment the audience and customise messages based on their specific traits. It also provides amazing ROI for businesses. 

To excel at email marketing, the key is to focus on the content that will include:

• Writing better headlines and subject lines

• Making well-designed creatives

• A highly visible and clear call to action (CTA)

• Customised content 

Ensuring good content will improve the key metrics such as clickthrough rate (CTR), open rate, and conversion rate. Learn which are the tools that will provide quantifiable results on the success of the email marketing campaigns.

Create A Personal Blog

Creating a personal blog can help you improve your chances of getting hired as a content marketing specialist. On your personal blog, you can practice all you have learnt in your content marketing learning journey. By having your personal blog, you would improve on your writing skills and will get acquainted with a diverse range of topics that you would work on.

You could also work on technical aspects such as Search Engine Optimisation by trying to make your blog page more discoverable. You can make it more popular by using Google Adwords. The content could be made more relevant by writing posts that are data-driven. Online tools drive a greater return on investment and help you create posts that resonate well with your target audience as they find them relevant to their interests.

Develop A Habit To Read & Research 

A lot of research goes into writing a worthy article that adds value to the lives of its readers and ranks higher on SERP. Therefore, whatever article or any other piece of content you create should be well-researched to target the specifics that interest your audience. 

For starters, try and research what your competitors are doing and watch out for any content gaps that you might come across and are able to fill. Try to figure out the uniqueness of your offerings and present it as the ultimate problem solver for your prospective buyers. 

Content Marketing Roles and Salaries

Let us talk about the two most popular designations in the field of content marketing, i.e., content strategist and content marketing manager.

A content strategist works on strategizing and creating brand content to help the brand reach its goals. The broad arena of tasks in a day of a content strategist revolves around SEO, content creation and promotion, content editing, developing audience personas, social media content, and more. Overall, they do this to build and execute a brand’s content strategy. The average salary of an entry-level content strategist is ₹470,069 p.a.

Content Strategist Salaries based on Experience Level (Source: Payscale)

A content marketing manager works on increasing the traffic on website and content awareness through various modes and channels. The major role is to create shareable content and distribute it on relevant and appropriate platforms. They also measure the results of their marketing campaigns and other content based activities for brand promotion and awareness

The average salary of a content marketing manager is ₹623,262 p.a. And varies based on the years of experience in the domain. (source: Payscale)

About The Program 

Content Marketing in Hindi is a free course tailored especially for those who are interested in pursuing a career in the field of content marketing but are not quite comfortable with English as a medium of communication and course delivery. Many times it happens that your learning is jeopardised because the mode of delivery is in English which is not the first language for many. But at Great Learning Academy, you have an option to choose between Hindi and English as your language of course delivery. 

Talking about the free content marketing in Hindi course, it is in the form of 1.5 hours of video content that covers the basics of digital marketing, the advantages of digital marketing, various types of digital marketing, an introduction to content marketing, and finally how to plan content marketing strategies. Once you complete the course, you get certification in content marketing from Great Learning.