Digital Marketing

Introduction to Search Engine Marketing (SEM)

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About this course

Today, we are surrounded by numerous brands and products, it becomes vital that companies are doing everything they can to get the customer's attention. Search engine marketing is a paid marketing tool that is extremely popular and highly in demand in the field of digital marketing today. It should come as no doubt to you that there is a huge amount of competition in everything that is done be it sales of product, service offerings etc. With Digital Marketing being one of the top domains of today's tech world, it becomes vital that you understand this important concept that is used by thousands of companies across the globe. This introduction to Search Engine Marketing course aims to provide functional knowledge on what SEM is, how it works, what is the process, how best can be implemented into your brand and also incorporates a very important comparison that addresses the differences between SEM and SEO.

Skills covered

  • Digital Marketing
  • Search Engine Marketing
  • Google Ads
  • SEO

Course Syllabus

Introduction to Search Engine Marketing (SEM)

  • Introduction
  • Interesting Facts
  • Why Digital Marketing?
  • What is SEM?
  • Working with SEM
  • How does SEM work?
  • SEM vs SEO
  • Summary

Course Certificate

Get Introduction to Search Engine Marketing (SEM) course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

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