Marketing And Finance

4Ps of Marketing Mix

4.52 (156 Ratings)


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About this course

Every time a decision is to be made to make a modification with one of the “P’s” of marketing mix, it also the decisions in other areas of marketing. For example, a change in the “Promotion” of a product, such as advertisement, could affect the ‘Price as it pushes the cost. This is why it is enormously imperative for the marketing divisions to meet with other branches to converse any probable complications, and to make sure everybody’s understanding of marketing mix is the same.

The basic course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business including marketing largely works in real time. In this course we will discuss some of the most critical elements related to various elements of marketing mix. Upon the completion of the course, you should be able to understand the interconnection between the 4Ps of Marketing Mix.

Skills covered

  • Attributes of Product
  • Sensitivity of price
  • Promotional Strategies in Digital Age
  • Distribution channels

Course Syllabus

4Ps of Marketing Mix

  • Overview of Marketing Mix
  • Overview of Product Mix
  • Types of Product
  • Levels of Product
  • Elements of Product
  • Strategies to Improve Business by Changing Product Mix
  • Product Standardisation Versus Product Customisation
  • The Essentials of Price Mix
  • Price is a Double Edged Sword
  • Types of Pricing
  • Factors Affecting Pricing Decisions
  • Place Mix
  • Advertising as the Promotional Strategies
  • Personal Selling
  • Sales Promotion and Public Relation

Course Certificate

Get 4Ps of Marketing Mix course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

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