Marketing Mix Free Course

4Ps of Marketing Mix

star 4.52  Beginner level 3.75 learning hrs 39.7K+ Learners

Enrol for this free course to learn about 4Ps of marketing. Learn from our experts on attributes of product, sensitivity of price, distribution channels and more. Start today!

Key Highlights

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About this course

4 Ps of Marketing is one of the best-known models in marketing that defines the marketing options of the brand in terms of product, price, promotion, and place. The model can be used while planning a new business or evaluating the existing one to optimize the business's target market. The introductory course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business, including marketing, primarily works in real-time. This course will discuss some of the most critical elements related to various marketing mix elements. You will gain skills related to product attributes, the sensitivity of price, promotional strategies in the digital age, and distribution channels. These elements are interconnected to each other. Upon completing the course, you should be able to understand the interconnection between the 4Ps of Marketing Mix.

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Course outline

Overview of Marketing Mix

Overview of Product Mix

Types of Product

Levels of Product

Elements of Product

Strategies to Improve Business by Changing Product Mix

Product Standardisation Versus Product Customisation

The Essentials of Price Mix

Price is a Double Edged Sword

Types of Pricing

Factors Affecting Pricing Decisions

Place Mix

Advertising as the Promotional Strategies

Personal Selling

Sales Promotion and Public Relation

Get access to the complete curriculum once you enroll in the course

4Ps of Marketing Mix

rating icon 4.52

3.75 Hours

Beginner

39.7K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

Learner reviews of the Free Courses

4.52
71%
20%
5%
1%
3%
Reviewer Profile

5.0

India
“It was a really good course, learned about 4Ps of marketing deeply”
It was very easy to understand. The explanation was superb and could be understood quickly.
Reviewer Profile

5.0

India
“4Ps of marketing and mix product level of marketing”
It was good learning. Understood every point properly. We learned about 4Ps of marketing and mix product level of marketing.
Reviewer Profile

5.0

India
“4Ps of Marketing: Product, Price, Place, and Promotion”
I liked how everything was discussed in detail. I was able to grasp the topics effectively.
Reviewer Profile

4.0

India
“4Ps of marketing mix: Product, Price, Place, and Promotion”
It is a very useful course. I understand everything about the 4 pillars of marketing mix in detail.
Reviewer Profile

5.0

India
“Loved the proper and detailed description”
The notes were the best till now. They were detailed and explained well with patience and intricacy.
Reviewer Profile

5.0

India
“Best experience, enjoyed it from the very basics”
Best course I have ever done. It was so useful and you should watch if you want to learn marketing.
Reviewer Profile

5.0

India
“Quiz and the way the 4Ps are explained”
Easy to understand and learn, as well as the benefit of receiving a certificate.
Reviewer Profile

5.0

India
“Good course, 4Ps of marketing explained in depth”
4Ps of marketing is explained in depth. All topics are cleared.
Reviewer Profile

5.0

India
“Great marketing to know about the skills”
It was very informative and I got to learn about the 4Ps of marketing.
Reviewer Profile

5.0

India
“It is a good course for marketing students”
Helps in improving the study of 4Ps very easily. Good course by great learning.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What Does The 4P’s Mean in Marketing?

The 4 P's stand for Product, Price, Place, and promotion. These are also known as the 4P’s of the marketing mix. These are the most crucial factors involved in marketing a good or service.

Are the 4 P’s of marketing still relevant?

Yes, the 4P’s of marketing are still relevant, and the digital age has given an edge to these 4Ps. These 4 P's are crucial factors for the growth of any brand.

How do you use the 4P’s of marketing?

The 4P’s are used before the launch of any product. The 4P’s helps in understanding the customers’ requirements, the product’s pricing, which is neither too high nor too low, the place where you are going to target your audience, and the method of promotion you will use to acquire your potential customers. 

Will I get a certificate after completing this 4Ps of Marketing free course?

Yes, you will get a certificate of completion for 4Ps of Marketing after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this 4Ps of Marketing course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of 4Ps of Marketing can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the 4Ps of Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free 4Ps of Marketing course?

Great Learning Academy provides this 4Ps of Marketing course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this 4Ps of Marketing course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free 4Ps of Marketing course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

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