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Introduction to SMS Marketing
4.72
Beginner level
1.5 learning hrs
Enrol for this free Introduction to SMS Marketing Course to learn about SMS Marketing tips and strategies. Learn from our experts and enhance your skills and knowledge. Start today!
Instructor:
Shantnu Rana
Modules updated 07/2025
About this course
In this course, we'll cover all the essential aspects you need to know about using SMS as a powerful marketing tool. First, we'll provide you with an overview of mobile marketing and why it's crucial in today's digital landscape. Then, we'll dive into the world of SMS marketing, exploring how it works and why businesses find it so effective.
We'll discuss the various benefits of SMS marketing for businesses, such as its high open and response rates, cost-effectiveness, and immediate reach. Understanding these advantages will help you see why SMS marketing should be part of your marketing strategy. Next, we'll explore mobile consumer behavior, giving you insights into how people interact with their phones and what drives their engagement. This knowledge will enable you to tailor your SMS campaigns to resonate with your target audience.
To ensure you make the most of SMS marketing, we'll share best practices that include obtaining consent, crafting compelling messages, and timing your texts effectively. These tips will help you create engaging and impactful SMS campaigns. Finally, we'll wrap up the course by providing you with a range of ideas and strategies for SMS marketing. From personalized offers and exclusive discounts to event reminders and customer surveys, we'll inspire you with creative ways to leverage SMS to engage your audience and drive results.
Course outline
Overview of Mobile Marketing
Delve into the world of mobile marketing and its various channels to understand their potential and impact.
Introduction to SMS Marketing
Learn the basics of SMS marketing and how it can be effectively used as a communication tool for businesses.
Benefits of SMS Marketing for Businesses
Discover the unique advantages that SMS marketing offers, such as high open rates and immediate customer engagement, and how it can benefit your business.
Understanding Mobile Consumer Behaviour
Explore the behavior patterns and preferences of mobile consumers to optimize your SMS marketing campaigns and deliver targeted messages that resonate with your audience.
Best Practices for SMS Marketing
Master the essential strategies and tactics for successful SMS marketing campaigns, including message content, timing, and frequency.
Get access to the complete curriculum once you enroll in the course
4.72
Our course instructor
Shantnu Rana
Academic Counseling Expert
Management Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What are the prerequisites required to learn this Free SMS Marketing Course?
You do not need any prior knowledge to learn this Free Introduction SMS Marketing Course.
How long does it take to complete this Free SMS Marketing Course?
Introduction to SMS Marketing is a 1.0-hour long course, but it is self-paced. Once you enrol, you can take your own time to complete the course.
Will I have lifetime access to the free course?
Yes, once you enrol in the course, you will have lifetime access to any of the Great Learning Academy’s free courses. You can log in and learn whenever you want to.
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