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Event Management

star 4.64  Beginner level 2.25 learning hrs 5.9K+ Learners

Instructor:

Shantnu Rana
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Modules updated 07/2025

Key Highlights

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About this course

In this course, you will learn about the art of Event Management, covering the basics of planning all the way up to post-event strategizing. You'll get familiar with the process of conceptualizing ideas, planning, budgeting, coordinating, and producing events. This beginner-friendly course will help you create event planning checklists and event briefs, and conduct pre-event surveys. By the end of this course, you'll have a clear understanding of various social media strategies for event marketing, along with practical tips for successful Event Management.

Course outline

Introduction to Event Management

This section of the course provides you with an overview of event management. You'll learn about the history and evolution of event management, the role of event managers, and the skills required to become an expert event planner. 
 

Types of Events

In this section, you'll explore the different types of events, such as corporate events, social events, and festivals. You'll learn about the unique characteristics of each type of event and the specific strategies required to plan and execute them successfully. 
 

The 5 C's of Event Management

The 5 Cs of event management are concept, coordination, control, cultivation, and closeout. In this section, you'll learn about each of these critical stages of event management and how to handle them effectively. 
 

Event Planning Checklist

Creating a detailed event planning checklist is crucial for successful event management. In this section, you'll learn how to create a comprehensive event planning checklist that covers everything from venue selection to catering, marketing, and budgeting. 
 

Creating an Event Brief

 In this section, you'll learn how to create an event brief that captures all the essential details of your event. Conducting 
 

Conducting Pre-Event Surveys

In this section, you'll learn how to conduct pre-event surveys and analyze the data to improve your event planning and management. 
 

Social Media Strategies for Event Marketing

Social media is a power-packed tool for event marketing. In this section, you'll learn various social media techniques that can assist you in reaching your target audience and promoting your event successfully. 
 

Tips for Successful Event Management

In this section, you'll gain practical tips and strategies for successful event management, from planning to execution. You'll learn about the common challenges that event managers face and how to handle them effectively.

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Event Management

rating icon 4.64

2.25 Hours

Beginner

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5.9K+ learners enrolled so far

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Get free course content

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Master in-demand skills & tools

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Trusted by 1 Crore+ Learners globally

Learner reviews of the Free Courses

4.64
77%
17%
5%
0%
1%
Reviewer Profile

5.0

Excited to Put My Skills and Knowledge to Use
This is the ideal course to begin your education. It made me recognize more effective and efficient approaches to event management. The study materials were well-written, and the instructor was pleasant to listen to. It was simple to stay interested and focused the entire time.
Reviewer Profile

4.0

Proud to Learn in Your Institution
I recently completed the Event Management Essentials course, and I couldn’t be more satisfied! The course was incredibly thorough, covering every aspect of event planning from concept creation to post-event analysis. I appreciated how it broke down each stage of the event process, making it easy to understand and apply, even for someone relatively new to the field. The instructor had a wealth of real-world experience and offered practical insights into managing everything from budgets and vendors to marketing and logistics.
Reviewer Profile

5.0

10/10: Quick Introduction to Event Planning
Quick introduction to event planning. Good starting point for anyone interested in the industry.

What our learners enjoyed the most

Our course instructor

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Shantnu Rana

Academic Counseling Expert

Management Expert

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10.7L+ Learners
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79 Courses
Shantnu Rana is an Academic Counseling Expert at Great Learning who has guided thousands of students in planning and choosing their professional careers. As a subject matter expert for soft skills, his passion is to facilitate students for interview-specific preparation, specifically in the areas like behavioural training, resume building, handling interview questions, conflict resolution, time management, interview etiquette, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What is Event Management?

Event Management is planning, organizing, and executing events, such as conferences, festivals, and more. 

Who can take the Event Management course?

Anyone who has an interest in event planning and management can take this course. It is particularly suitable for beginners who want to learn the fundamentals of event management. 
 

What topics are covered in the Event Management course?

The Event Management course covers a range of topics, such as types of events, event planning and checklists, social media strategies for event marketing, the 5 C's of event management, conducting pre-event surveys, and tips for successful event management. 

How long is the Event Management course?

The duration of this course is 1.5 hours, depending on the learner's self-paced. 
 

Do I need any prior experience or qualifications to take the Event Management course?

Actually, you can take this course without prior experience or qualifications. It is designed for beginners who want to learn the fundamentals of event management. 
 

What skills will I gain from the Event Management course available for free?

By the end of the course, you'll gain practical skills in event planning and management, such as conceptualizing ideas, budgeting, coordinating, and producing events. 

Can I take the Event Management course online?

Yes, this is one of the free online event management courses with certificates that you can take from the comfort of your home or office. 
 

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