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    4.89

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University & Pro Programs

UNIVERSITY
https://d1vwxdpzbgdqj.cloudfront.net/s3-public-images/logo-duke/uname.png university img

Duke University’s Fuqua School of Business

7 months  • Blended

PRO
Mastering Digital Marketing
2 projects
PRO
Marketing Management & Strategy
2 projects

Free Marketing Courses

BASICS
Sales Management
star   4.55 101.9K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

BASICS
Brand Management
star   4.62 23.1K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

PRO
Mastering Digital Marketing
2 projects
BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.8K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

BASICS
Market Research
star   4.51 49K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

BASICS
Analytics in Marketing
star   4.49 12.6K+ learners 1 hr

Skills: Marketing analytics

BASICS
NEW
Sales Funnel
star   4.64 27.2K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

PRO
Marketing Management & Strategy
2 projects
BASICS
Introduction to Strategic Brand Management
star   4.47 2.6K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

BASICS
Fundamentals of E-Marketing
star   4.59 3K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

BASICS
Search Engine Marketing
star   4.5 58.4K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

free icon BASICS
Sales Management
star   4.55 101.9K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

free icon BASICS
Brand Management
star   4.62 23.1K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

pro icon PRO
Mastering Digital Marketing
star   4.47 9.3K+ learners 9.5 hrs
free icon BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.8K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

free icon BASICS
Market Research
star   4.51 49K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

free icon BASICS
Analytics in Marketing
star   4.49 12.6K+ learners 1 hr

Skills: Marketing analytics

free icon BASICS
Sales Funnel
star   4.64 27.2K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

pro icon PRO
Marketing Management & Strategy
star   4.63 2.1K+ learners 0.5 hr
free icon BASICS
Introduction to Strategic Brand Management
star   4.47 2.6K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

free icon BASICS
Fundamentals of E-Marketing
star   4.59 3K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

free icon BASICS
Search Engine Marketing
star   4.5 58.4K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

free icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

Learn Marketing for Free

These free marketing courses online build a practical learning path from core marketing strategy to customer, product, brand, and sales execution. You learn the foundations of marketing, market segmentation, SWOT and PESTEL analysis, the 4Ps of the marketing mix, market research, customer value, satisfaction, and loyalty, brand management, product lifecycle, product strategy, and customer relationship management. This helps you build a stronger understanding of how businesses identify markets, shape offers, position products, and create customer value across the full marketing cycle.


As you progress, you apply those concepts to real business outcomes through marketing analytics, customer insights, sales management, sales funnel design, conversion planning, lead nurturing, customer journey mapping, and customer experience. The collection also includes project-based courses in digital marketing and marketing management, which help you move from foundational knowledge to more applied marketing work. By the end of these free marketing training courses, you are better prepared to support strategy, improve customer engagement, strengthen sales and marketing alignment, and make more informed marketing decisions in business settings.

Skills You’ll Gain in These Best Free Marketing Courses

  • Digital Marketing Strategy: Understanding SEO (on-page/off-page), SEM (Google Ads), and online presence management.

  • Social Media Management: Content planning and community management on platforms like Facebook, Instagram, and LinkedIn.

  • Content Marketing & Blogging: Strategy, SEO copywriting, and CMS usage (e.g., WordPress).

  • Data Analytics: Using Google Analytics/GA4 and Looker Studio to track performance and user behavior.

  • Customer Relationship Management (CRM): Utilizing CRM tools for sales pipelines and email marketing.

  • SEO & PPC: Semrush SEO Toolkit Exam, Meta Social Media Marketing, and Google Ads training.

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Get started with these courses

BASICS
La IA en el Marketing Digital
517 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

BASICS
Growth Marketing Strategies and Tactics
275 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

BASICS
Fundamentals of E-Marketing
star   4.59 3K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

BASICS
Introduction to Strategic Brand Management
star   4.47 2.6K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.8K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

BASICS
Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

BASICS
Internet Marketing
star   4.52 17.5K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

BASICS
Brand Management
star   4.62 23.1K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

BASICS
Marketing & Retail Analytics - Advanced
star   4.58 22.7K+ learners 1 hr

Skills: Clustering, KINME

BASICS
Video Marketing
star   4.51 23.1K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

BASICS
Analytics in Marketing
star   4.49 12.6K+ learners 1 hr

Skills: Marketing analytics

BASICS
Sales Management
star   4.55 101.9K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

BASICS
Search Engine Marketing
star   4.5 58.4K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

BASICS
Market Research
star   4.51 49K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

BASICS
4Ps of Marketing Mix
star   4.52 39.7K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

BASICS
YouTube Marketing
star   4.53 32.2K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

BASICS
Influencer Marketing
star   4.59 30.2K+ learners 1 hr

Skills: Influencer Marketing

BASICS
NEW
Sales Funnel
star   4.64 27.2K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

New

BASICS
La IA en el Marketing Digital
517 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

BASICS
Growth Marketing Strategies and Tactics
275 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

BASICS
Fundamentals of E-Marketing
star   4.59 3K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

BASICS
Introduction to Strategic Brand Management
star   4.47 2.6K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.8K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

BASICS
Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

BASICS
Internet Marketing
star   4.52 17.5K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

BASICS
Brand Management
star   4.62 23.1K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

Trending

BASICS
Marketing & Retail Analytics - Advanced
star   4.58 22.7K+ learners 1 hr

Skills: Clustering, KINME

BASICS
Video Marketing
star   4.51 23.1K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

BASICS
Analytics in Marketing
star   4.49 12.6K+ learners 1 hr

Skills: Marketing analytics

Popular

BASICS
Sales Management
star   4.55 101.9K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

BASICS
Search Engine Marketing
star   4.5 58.4K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

BASICS
Market Research
star   4.51 49K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

BASICS
4Ps of Marketing Mix
star   4.52 39.7K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

BASICS
YouTube Marketing
star   4.53 32.2K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

BASICS
Influencer Marketing
star   4.59 30.2K+ learners 1 hr

Skills: Influencer Marketing

BASICS
NEW
Sales Funnel
star   4.64 27.2K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

Our learners also choose

Learner reviews of the Free Marketing Courses

Our learners share their experiences of our courses

4.54
73%
19%
5%
1%
2%
Reviewer Profile

5.0

India
“Super Interesting Course That Helped Me a Lot”
The content was incredibly well-structured, starting with the fundamentals and progressively moving into more advanced techniques. What I appreciated most was the real-world application of the lessons. The course wasn't just about theory; it provided actionable strategies that I've already started implementing with great success. The instructors were top-notch, clearly experts in their field, and they presented the material in an engaging and easy-to-understand manner. The interactive elements, such as role-playing scenarios and group discussions, were particularly valuable in helping me internalize the concepts. Another standout feature was the wealth of resources provided. From detailed case studies to scripts and templates, the course equips you with all the tools you need to succeed in sales. The community aspect was also a huge plus – I’ve connected with fellow students who are as passionate about improving their sales skills as I am. Since completing the course, I’ve noticed a significant improvement in my sales performance. I feel more confident in my ability to close deals, handle objections, and build lasting relationships with clients.
Reviewer Profile

5.0

India
“I’ve Recently Completed a Sales Management Course and I Really Enjoyed It”
This sales management course was a game-changer for me. I found the principles taught about sales psychology and managing customer relationships particularly valuable. Through case studies, we learned how to apply these principles in real-life situations. I enjoyed the sales strategy development project. This course has made me more confident and determined. I can now interact with customers more effectively. I now want to work on developing a new sales strategy for my company.
Reviewer Profile

5.0

India
“Perfect and Worth the Time, Love It”
The instructor was very up to the mark of professional standards be it his grooming, personality, conduct, communication, soft skills, technical knowledge, concept explanation, pace, body language, and teaching skills were perfect! Also, Great Learning Presentation Slides are also very impressive, and the overall experience of this course was amazing! I love the way after every single video rating is being asked and also feedback after every course is compulsory which is a good thing, that shows you want to know every learner's experience and implement if anything required!
Reviewer Profile

5.0

United Arab Emirates
“Crisp, Short, and Informative for Anyone Looking to Enter the Sales Sector”
The content provides a doorway into the sales sector of any field you are based in. The generic approach allowed me to tailor the content according to my field of expertise. The course also gave me direction on what kind of knowledge I should possess to excel in the sales sector of my field.
Reviewer Profile

5.0

India
“Great Learning, Easy to Understand”
Course Quality: It is a top-quality course. Keep going, we need this type of course to improve our studies. Excellent. Thank you!! Course Structure: The course was well-organized and structured. The instructor presented the course material in a logical sequence. Instructor: The instructor was well-prepared for class. The instructor used class time effectively. The instructor communicated clearly and was easy to understand.
Reviewer Profile

5.0

India
“Sales Management: Understanding Customer Needs and Building Relationships”
Sales management focuses on understanding customer needs, setting strategic goals, and guiding the sales team. It's not about creating a need for a product but solving customer problems with the right solutions. Effective sales managers should be passionate, demonstrate leadership, and mentor their teams to build lasting customer relationships and drive performance.
Reviewer Profile
faizan Mujtaba

5.0

“Sales Management: Leading a Sales Team to Achieve Goals”
Process Management: Defining sales steps, managing the pipeline, and tracking performance metrics. Team Management: Recruiting, training, motivating, and coaching sales staff. Customer Relationship Management (CRM): Building customer relationships using CRM tools and gathering feedback. Reporting and Analysis: Collecting and analyzing data to adjust strategies as needed. Together, these elements help ensure efficient sales operations and drive business growth.
Reviewer Profile

5.0

“Conceptual Selling, Art of Sales, Qualities of a Sales Manager”
I visited the field to sell the product with the merits of products but having limited knowledge of applicable terms/knowledge. Now, I'm sure I'm well-equipped with the basic knowledge of sales management and I'll definitely use my skills in practical work. I'll surely get more sales and generate maximum revenue.
Reviewer Profile

5.0

United States
“Great Learning Experience Overall, It Is Good”
Very good and something new to learn to put more knowledge, it is always good to learn new things.
Reviewer Profile

5.0

India
“Sales Management Complete Guide”
I feel that by completing this certification course, I am ready for an entry-level sales job.

Meet your faculty

Meet industry experts who will teach you relevant skills in artificial intelligence

instructor img

Mr. Viplove Raj Sharma

Associate Director
Viplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consulting senior management and leadership across geographies, industries & functions. Earlier at Royal Melbourne Institute of Technology, Melbourne and Mu Sigma, Bangalore Leading Great Learning’s international delivery of programs across data vertical.
instructor img

Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

Frequently Asked Questions

What will I learn in these free marketing courses?

These free marketing training courses cover marketing foundations, market segmentation, SWOT analysis, PESTEL analysis, the 4Ps of marketing mix, market research, brand management, product management, CRM, sales management, sales funnels, product lifecycle management, customer management, customer experience, and marketing analytics. You also build skills in customer value analysis, satisfaction, and loyalty, competitor analysis, customer journey mapping, lead nurturing, funnel optimization, and sales and marketing alignment

Are these free marketing courses for beginners a good starting point

Yes. These best free marketing courses include beginner-friendly options such as Marketing Foundations, Marketing Strategic Framework, and Sales Funnel, and the Sales Funnel course is explicitly marked best for beginners. That makes this collection a solid starting point if you want to build core marketing knowledge before moving into more specialized topics.

Why do learners see these as some of the best free marketing courses?

These free online marketing courses give you a broad path rather than a single narrow topic. You learn strategy, research, branding, product, CRM, analytics, sales, funnels, and customer experience in one place, making the collection useful for first-time learners and professionals who want a structured refresh.

What core strategy skills will I build in these free marketing training courses?

You build practical skills in marketing strategy, segmentation, SWOT analysis, PESTEL analysis, marketing mix planning, product lifecycle thinking, pricing sensitivity, distribution channels, and promotional planning. These best free marketing courses online with certificate also include product vision, product market fit, and business strategy through Introduction to Product Strategy.

Do these free marketing courses online cover research and customer insights?

Yes. These free marketing training programs include Market Research, which covers customer insights, target market research, consumer behavior, competitor analysis, market trends, research instruments, sampling plans, contact methods, and research obstacles. That helps you understand how to study customers and markets before making marketing decisions.

Will I learn CRM and customer-focused skills in these free marketing courses with certificates?

Yes. These free marketing courses online include Customer Relationship Management, Customer Management, and Demystifying Customer Experience. You learn CRM fundamentals, CRM benefits, process implementation, customer satisfaction, loyalty, customer management, and the difference between customer management and CRM.

Do these free marketing training programs include sales and funnel topics?

Yes. These best free marketing courses include Sales Management and Sales Funnel. You learn sales strategy development, target setting, customer segmentation, channel management, sales process optimization, revenue performance tracking, funnel design, drop-off analysis, lead generation, nurturing, content strategy, and conversion planning.



Are project-based lessons included in these best free marketing courses online with certificate?

Yes. These free marketing training courses include pro options such as Mastering Digital Marketing and Marketing Management and Strategy, and both show 2 projects. That gives you a mix of foundational learning and more applied project-based work.



Are these free marketing courses with certificates self-paced?

Yes. Great Learning says you can earn certificates upon course completion for these free marketing courses, and individual course listings, such as Marketing Foundations, Marketing Strategic Framework, and 4Ps of Marketing Mix, state that they are self-paced. This works well if you want flexible learning with a completion credential.




How will these free marketing courses for beginners help my career?

These free marketing training programs help you build job-relevant skills in strategy, customer research, brand thinking, product planning, CRM, analytics, sales, and funnel management. The collection also includes Career in Marketing, which supports learners who want to understand marketing career options while building practical knowledge for business roles.