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University & Pro Programs

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Great Lakes Executive Learning

6 Months  • Online

Dedicated Career Support
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Great Lakes Executive Learning

12 months  • Online

Certificate from Great Lakes
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NEW
Mastering Digital Marketing
2 projects
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Marketing Management & Strategy
2 projects

Free Marketing Courses

img icon BASICS
Sales Management
star   4.55 101K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

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Brand Management
star   4.62 22.7K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

img icon PRO
NEW
Mastering Digital Marketing
2 projects
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Basics of Visual Merchandising in Retail
star   4.47 6.5K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

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Market Research
star   4.51 48.6K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

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NEW
Sales Funnel
star   4.64 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

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Marketing Management & Strategy
2 projects
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Introduction to Strategic Brand Management
star   4.47 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

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Fundamentals of E-Marketing
star   4.58 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

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Search Engine Marketing
star   4.51 58.2K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

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Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

free icon BASICS
Sales Management
star   4.55 101K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

free icon BASICS
Brand Management
star   4.62 22.7K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

pro icon PRO
Mastering Digital Marketing
star   4.47 8.4K+ learners 9.5 hrs
free icon BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.5K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

free icon BASICS
Market Research
star   4.51 48.6K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

free icon BASICS
Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

free icon BASICS
Sales Funnel
star   4.64 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

pro icon PRO
Marketing Management & Strategy
star   4.65 1.7K+ learners 0.5 hr
free icon BASICS
Introduction to Strategic Brand Management
star   4.47 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

free icon BASICS
Fundamentals of E-Marketing
star   4.58 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

free icon BASICS
Search Engine Marketing
star   4.51 58.2K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

free icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

Learn Marketing for Free

These free marketing courses online build a practical learning path from core marketing strategy to customer, product, brand, and sales execution. You learn the foundations of marketing, market segmentation, SWOT and PESTEL analysis, the 4Ps of the marketing mix, market research, customer value, satisfaction, and loyalty, brand management, product lifecycle, product strategy, and customer relationship management. This helps you build a stronger understanding of how businesses identify markets, shape offers, position products, and create customer value across the full marketing cycle.


As you progress, you apply those concepts to real business outcomes through marketing analytics, customer insights, sales management, sales funnel design, conversion planning, lead nurturing, customer journey mapping, and customer experience. The collection also includes project-based courses in digital marketing and marketing management, which help you move from foundational knowledge to more applied marketing work. By the end of these free marketing training courses, you are better prepared to support strategy, improve customer engagement, strengthen sales and marketing alignment, and make more informed marketing decisions in business settings.

Skills You’ll Gain in These Best Free Marketing Courses

  • Digital Marketing Strategy: Understanding SEO (on-page/off-page), SEM (Google Ads), and online presence management.

  • Social Media Management: Content planning and community management on platforms like Facebook, Instagram, and LinkedIn.

  • Content Marketing & Blogging: Strategy, SEO copywriting, and CMS usage (e.g., WordPress).

  • Data Analytics: Using Google Analytics/GA4 and Looker Studio to track performance and user behavior.

  • Customer Relationship Management (CRM): Utilizing CRM tools for sales pipelines and email marketing.

  • SEO & PPC: Semrush SEO Toolkit Exam, Meta Social Media Marketing, and Google Ads training.

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Get started with these courses

img icon BASICS
La IA en el Marketing Digital
438 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

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Growth Marketing Strategies and Tactics
245 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

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Fundamentals of E-Marketing
star   4.58 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

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Introduction to Strategic Brand Management
star   4.47 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

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Basics of Visual Merchandising in Retail
star   4.47 6.5K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

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Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

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Internet Marketing
star   4.52 17.4K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

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Brand Management
star   4.62 22.7K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

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Marketing & Retail Analytics - Advanced
star   4.58 22.6K+ learners 1 hr

Skills: Clustering, KINME

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Video Marketing
star   4.51 23K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

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Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

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Sales Management
star   4.55 101K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

img icon BASICS
Search Engine Marketing
star   4.51 58.2K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

img icon BASICS
Market Research
star   4.51 48.6K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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4Ps of Marketing Mix
star   4.52 39.6K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

img icon BASICS
YouTube Marketing
star   4.53 32K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

img icon BASICS
Influencer Marketing
star   4.59 30.1K+ learners 1 hr

Skills: Influencer Marketing

img icon BASICS
NEW
Sales Funnel
star   4.64 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

New

img icon BASICS
La IA en el Marketing Digital
438 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

img icon BASICS
Growth Marketing Strategies and Tactics
245 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

img icon BASICS
Fundamentals of E-Marketing
star   4.58 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

img icon BASICS
Introduction to Strategic Brand Management
star   4.47 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

img icon BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.5K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

img icon BASICS
Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

img icon BASICS
Internet Marketing
star   4.52 17.4K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

img icon BASICS
Brand Management
star   4.62 22.7K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

Trending

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Marketing & Retail Analytics - Advanced
star   4.58 22.6K+ learners 1 hr

Skills: Clustering, KINME

img icon BASICS
Video Marketing
star   4.51 23K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

img icon BASICS
Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

Popular

img icon BASICS
Sales Management
star   4.55 101K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

img icon BASICS
Search Engine Marketing
star   4.51 58.2K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

img icon BASICS
Market Research
star   4.51 48.6K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

img icon BASICS
4Ps of Marketing Mix
star   4.52 39.6K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

img icon BASICS
YouTube Marketing
star   4.53 32K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

img icon BASICS
Influencer Marketing
star   4.59 30.1K+ learners 1 hr

Skills: Influencer Marketing

img icon BASICS
NEW
Sales Funnel
star   4.64 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

Our learners also choose

Learner reviews of the Free Marketing Courses

Our learners share their experiences of our courses

4.54
73%
19%
5%
1%
2%
Reviewer Profile

5.0

Country Flag India
“Easy to Learn at My Own Pace. Informative Learning.”
I recently completed a Sales Management course through Great Learning, and I found it to be incredibly insightful. The course structure was well-organized, covering essential topics such as sales strategies, team management, and customer relationship building. Overall, I highly recommend this course for anyone looking to enhance their sales management skills and drive better results in their organization. The practical tools and techniques offered are invaluable for both new and experienced sales professionals.
Reviewer Profile

5.0

Country Flag Nigeria
“The Knowledge Instilled in Me Is a Rare Blessing I Will Never Take for Granted”
From the introduction to the explanation of each topic, it is top-notch. Despite being a free course, I didn't expect the abundance of knowledge gained from the instructor's clear understanding. This really made my first time learning an online course easier and more understandable. All thanks to the people behind this rare opportunity. Together we can make the world a better place to live in with the implementation of this great opportunity. I am blessed to be one of the people that benefited from this Great Learning.
Reviewer Profile

5.0

Country Flag India
“Great Experience, Nice Course, It Will Develop Skill”
It's a nice course which clears my doubts and builds my confidence.
Reviewer Profile

5.0

Country Flag India
“That Was an Amazing Program Which Has Helped Me a Lot to Increase My Understanding Towards Sales Management”
That was an amazing program which has helped me a lot to increase my understanding towards sales management and also helped to increase more capability and sincerity towards my work.
Reviewer Profile

5.0

Country Flag India
“Resource Manager Sales and Business Development Manager”
I've had an amazing experience with Great Learning! The courses are well-structured, and the instructors are knowledgeable and approachable. The platform provides in-depth content with practical examples, making complex topics easy to understand.
Reviewer Profile

5.0

Country Flag United Arab Emirates
“Understanding the Skillset of a Sales Manager”
This course helped me to understand the core role of a sales manager and how the sales manager can contribute towards his team making it perform effectively and drive more sales. It also gave me key points to remember while handling a team.
Reviewer Profile

5.0

Country Flag Qatar
“Superb and Good Manners and Nice Explanation”
The instructor was exceptionally knowledgeable and made the content easy to understand and follow. Their teaching style was engaging and very approachable, which greatly enhanced my learning experience. The course structure was well-organized, and the quizzes and assignments were challenging yet rewarding.
Reviewer Profile

5.0

Country Flag India
“Sales Management”
Very well-curated course to understand the basics of sales management.
Reviewer Profile

5.0

Country Flag India
“Wow, I Am Just Enjoying the Full Course of Sales Management”
I learned everything about sales concepts, how to improve sales, and overall, it was worth it.
Reviewer Profile

5.0

Country Flag India
“The Whole Course Was High and Had Covered the Course in Depth”
The content of the course is good and I have learned a lot from this course.

Meet your faculty

Meet industry experts who will teach you relevant skills in artificial intelligence

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Mr. Viplove Raj Sharma

Associate Director
Viplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consulting senior management and leadership across geographies, industries & functions. Earlier at Royal Melbourne Institute of Technology, Melbourne and Mu Sigma, Bangalore Leading Great Learning’s international delivery of programs across data vertical.
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Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

Frequently Asked Questions

What will I learn in these free marketing courses?

These free marketing training courses cover marketing foundations, market segmentation, SWOT analysis, PESTEL analysis, the 4Ps of marketing mix, market research, brand management, product management, CRM, sales management, sales funnels, product lifecycle management, customer management, customer experience, and marketing analytics. You also build skills in customer value analysis, satisfaction, and loyalty, competitor analysis, customer journey mapping, lead nurturing, funnel optimization, and sales and marketing alignment

Are these free marketing courses for beginners a good starting point

Yes. These best free marketing courses include beginner-friendly options such as Marketing Foundations, Marketing Strategic Framework, and Sales Funnel, and the Sales Funnel course is explicitly marked best for beginners. That makes this collection a solid starting point if you want to build core marketing knowledge before moving into more specialized topics.

Why do learners see these as some of the best free marketing courses?

These free online marketing courses give you a broad path rather than a single narrow topic. You learn strategy, research, branding, product, CRM, analytics, sales, funnels, and customer experience in one place, making the collection useful for first-time learners and professionals who want a structured refresh.

What core strategy skills will I build in these free marketing training courses?

You build practical skills in marketing strategy, segmentation, SWOT analysis, PESTEL analysis, marketing mix planning, product lifecycle thinking, pricing sensitivity, distribution channels, and promotional planning. These best free marketing courses online with certificate also include product vision, product market fit, and business strategy through Introduction to Product Strategy.

Do these free marketing courses online cover research and customer insights?

Yes. These free marketing training programs include Market Research, which covers customer insights, target market research, consumer behavior, competitor analysis, market trends, research instruments, sampling plans, contact methods, and research obstacles. That helps you understand how to study customers and markets before making marketing decisions.

Will I learn CRM and customer-focused skills in these free marketing courses with certificates?

Yes. These free marketing courses online include Customer Relationship Management, Customer Management, and Demystifying Customer Experience. You learn CRM fundamentals, CRM benefits, process implementation, customer satisfaction, loyalty, customer management, and the difference between customer management and CRM.

Do these free marketing training programs include sales and funnel topics?

Yes. These best free marketing courses include Sales Management and Sales Funnel. You learn sales strategy development, target setting, customer segmentation, channel management, sales process optimization, revenue performance tracking, funnel design, drop-off analysis, lead generation, nurturing, content strategy, and conversion planning.



Are project-based lessons included in these best free marketing courses online with certificate?

Yes. These free marketing training courses include pro options such as Mastering Digital Marketing and Marketing Management and Strategy, and both show 2 projects. That gives you a mix of foundational learning and more applied project-based work.



Are these free marketing courses with certificates self-paced?

Yes. Great Learning says you can earn certificates upon course completion for these free marketing courses, and individual course listings, such as Marketing Foundations, Marketing Strategic Framework, and 4Ps of Marketing Mix, state that they are self-paced. This works well if you want flexible learning with a completion credential.




How will these free marketing courses for beginners help my career?

These free marketing training programs help you build job-relevant skills in strategy, customer research, brand thinking, product planning, CRM, analytics, sales, and funnel management. The collection also includes Career in Marketing, which supports learners who want to understand marketing career options while building practical knowledge for business roles.