Free Course on Market Research

Market Research

star 4.5  Intermediate level 2.25 learning hrs 49.4K+ Learners

Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.

Instructor:

Dr. Jones Mathew

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.

This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods. 

You can now explore more on management courses by going through Great Learning’s Online Management Courses and enrolling in the most preferred Degree and PG programs that support your career goals, and earning certificates on completing the registered courses.

Stand out with an industry-recognized certificate

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Certificate Image

Course outline

Marketing Information and Customer Insights

Market Research - Introduction, Obstacles and Approaches

Research Instruments, Sampling Plan, and Contact Methods

Analyzing and using Marketing Information

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn market research fundamentals.
  • Students and job seekers exploring marketing careers.
  • Working professionals who conduct customer research.
  • Learners who want a Market Research certificate.

Market Research

rating icon 4.5

2.25 Hours

Intermediate

49.4K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Level up with advanced skills & become job ready with Pro+

Subscribe to Pro+ today to build skills with 50+ Pro courses and prep for jobs with advanced AI tools.

PRO
Pro+ course thumbnail image

Practice exercises

Guided Projects

AI Resume Builder

AI mock interviews

Start 7-Day Free Trial

Trusted by 10 Million+ Learners globally

Learner reviews of the Free Courses

4.5
70%
21%
6%
1%
2%
Reviewer Profile

5.0

India
“It Was an Awesome Market Research Course”
It was an awesome Market Research Course. I enjoyed this course a lot.
Reviewer Profile
Hamid Ullah

5.0

“I Learned and Understood About Market Research Including Research, Data Analysis, Research Design, Methods, and More”
I am very thankful to Great Learning and its team for providing such a great opportunity. Best Regards.
Reviewer Profile

5.0

“Enriching Learning Experience: Growth Through Online Education”
Taking this online course was transformative, blending flexibility, engaging lessons, and practical assignments. It strengthened my theoretical understanding while enhancing skills like critical thinking, problem-solving, and time management. Collaborative projects fostered communication and teamwork, while the supportive virtual community enriched the experience. This course empowered me to apply knowledge effectively in real-world contexts.
Reviewer Profile

4.0

India
“Good and Easy to Follow, Extremely Informative”
Good and easy to follow, extremely informative with good examples.
Reviewer Profile

5.0

Philippines
“Great Academy Learning's Market Research Course Offered a Comprehensive Exploration of Research Techniques and Data Analysis”
My experience with Great Academy Learning's market research course has been incredibly enriching, providing deep insights into effective research methodologies. The practical approach and expert guidance have significantly enhanced my ability to conduct and analyze market research effectively.
Reviewer Profile

5.0

India
“Great Course for Beginners”
The course content was comprehensive, engaging, and easy to follow. The lessons were organized logically, making complex topics simple to understand. I appreciate the effort put into creating such a valuable learning experience.
Reviewer Profile

5.0

Philippines
“Great Learning Opportunity and Experience”
Very clear instructions and new ideas from the instructor.
Reviewer Profile

5.0

India
“The Ease of Following the Information Given by the Instructor”
I loved how each lesson was extremely in-depth about the topic of market research, and the instructor didn't just read from the slides but actually understood the topic and explained it efficiently for the young audience to understand and be on par with.
Reviewer Profile

4.0

India
“Content Quality, Suggestions for Improvement, User Experience, Support, and Community”
I thoroughly enjoyed my experience on the Great Learning website. The courses were detailed and highly informative, especially the ones on data science and machine learning. The website was easy to navigate, and I appreciated the clear layout and search functionality. The community forums were a great resource, and the support team was prompt and helpful. One area for improvement could be the addition of more interactive quizzes and hands-on projects to reinforce learning.
Reviewer Profile

5.0

“The Training is Very Interesting and Attractive”
Keep it up as it's a more industry-focused approach to training. Personally, this will upgrade my understanding of the course.

Our course instructor

instructor img

Dr. Jones Mathew

Principal and Head of Institution; Professor Emeritus - Marketing, Great Lakes, Gurgaon

Management Expert

learner icon
163.3K+ Learners
video icon
2 Courses

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Market Research free course?

Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Market Research course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Market Research course?

Great Learning Academy provides this Market Research course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Market Research course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Market Research course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

Subscribe to Academy Pro+ & get exclusive features

$29/month

No credit card required

Learn from 40+ Pro courses

Access 500+ certificates for free

700+ Practice exercises & guided projects

Prep with AI mock interviews & resume builder

FREE
Introduction to Hotel Management
192 Learners
1 hr
FREE
Principles of Management
star   4.54 59K+ Learners
1 hr
FREE
Communication Management
star   4.58 36K+ Learners
1 hr
FREE
Time Management
star   4.58 63.7K+ Learners
1 hr

Similar courses you might like

FREE
Asana Project Management
star   4.65 10.5K+ Learners
1 hr
FREE
Introduction to Management
star   4.52 75.1K+ Learners
1 hr
FREE
Website Traffic Analysis
star   4.55 1.7K+ Learners
2 hrs
FREE
Basic Accounting
star   4.44 113.1K+ Learners
2.5 hrs
Enroll For Free