Free Course on Market Research

Market Research

star 4.51  Intermediate level 2.25 learning hrs 49.7K+ Learners

Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.

Instructor:

Dr. Jones Mathew

Key Highlights

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Master in-demand skills & tools

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About this course

Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.

This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods. 

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Course outline

Marketing Information and Customer Insights

Market Research - Introduction, Obstacles and Approaches

Research Instruments, Sampling Plan, and Contact Methods

Analyzing and using Marketing Information

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn market research fundamentals.
  • Students and job seekers exploring marketing careers.
  • Working professionals who conduct customer research.
  • Learners who want a Market Research certificate.

Market Research

rating icon 4.51

2.25 Hours

Intermediate

49.7K+ learners enrolled so far

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Learner reviews of the Free Courses

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Reviewer Profile

5.0

★★★★ ★
India
“Mastering Market Research: A Comprehensive Short Course”
This short course is designed to equip participants with essential skills and knowledge for conducting market research effectively. Covering key areas such as data collection methods, consumer behavior analysis, competitive analysis, and market trend evaluation, the course offers a practical approach to understanding and applying market research principles.
Reviewer Profile

5.0

★★★★ ★
Nigeria
“Engaging and Insightful Course on Market Research”
The course content was well-structured and easy to follow. I appreciated the real-world examples and the interactive quizzes that reinforced my learning. The detailed explanations of each module were clear and concise, making complex concepts accessible. Overall, it was an excellent learning experience!
Reviewer Profile

5.0

★★★★ ★
India
“Comprehensive Overview of Research Methodologies”
The market research course provided a comprehensive overview of research methodologies, from data collection to analysis. It equipped me with practical tools to understand consumer behavior and make informed business decisions.
Reviewer Profile

5.0

★★★★ ★
India
“Clear Concepts and Comprehensive Coverage”
The market research course provided valuable insights into data collection and analysis interpretation. However, more real-world examples and hands-on projects could enhance learning. The course structure is well-organized, but some concepts are briefly covered, requiring additional resources. Overall, it’s a solid foundation for beginners interested in market research.
Reviewer Profile

5.0

★★★★ ★
India
“Insights on Sampling and Survey Techniques”
I learned that to avoid skewed research results, ensuring proper sample selection and managing survey fatigue are crucial. Eye-tracking research relies on technological devices to analyze customer behavior. Observational research involves closely monitoring subjects' interactions over time, while non-probability sampling lacks equal chance for all members, potentially leading to biased outcomes.
Reviewer Profile

5.0

★★★★ ★
India
“Learn Market Research with Great Learning”
The course is structured well. I had only a little idea about market research, but after completing this course, I think I have understood market research, its importance, and steps very clearly.
Reviewer Profile

5.0

★★★★ ★
India
“Brief and to the Point Description for Market Research”
I am very thankful to Great Learning for providing this course material free of charge. It is not just any average course but a perfectly tailored small course that gives the total insights required for a professional to understand the concept of market research.
Reviewer Profile

5.0

★★★★ ★
India
“Good Introductory Course: Conveniently Mapped for Learners”
The instructor was clear in his teaching, and the material was concise for an overview of the topic.
Reviewer Profile

5.0

★★★★ ★
India
“Useful and Practical Course with Real-World Examples”
The course was easy to follow and very practical and useful.
Reviewer Profile

5.0

★★★★ ★
Nigeria
“Highlight of My Learning Experience”
The highlight of my learning experience was that the course was easy to follow and very relatable examples were given. I will definitely take more courses.

Our course instructor

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Dr. Jones Mathew

Principal and Head of Institution; Professor Emeritus - Marketing, Great Lakes, Gurgaon

Management Expert

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163.7K+ Learners
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2 Courses

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Market Research free course?

Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Market Research course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Market Research course?

Great Learning Academy provides this Market Research course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Market Research course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Market Research course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

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