Free Course on Market Research

Market Research

star 4.51  Intermediate level 2.25 learning hrs 49.1K+ Learners

Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.

Instructor:

Dr. Jones Mathew

Key Highlights

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About this course

Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.

This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods. 

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Course outline

Marketing Information and Customer Insights

Market Research - Introduction, Obstacles and Approaches

Research Instruments, Sampling Plan, and Contact Methods

Analyzing and using Marketing Information

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn market research fundamentals.
  • Students and job seekers exploring marketing careers.
  • Working professionals who conduct customer research.
  • Learners who want a Market Research certificate.

Market Research

rating icon 4.51

2.25 Hours

Intermediate

49.1K+ learners enrolled so far

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Learner reviews of the Free Courses

4.51
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6%
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2%
Reviewer Profile

5.0

Saudi Arabia
“Valuable Insights Gained Through Hands-On Learning”
I appreciated the engaging and practical approach, which allowed me to apply concepts directly to real-world scenarios. The content was well-structured, easy to follow, and provided a clear understanding of key topics. I especially liked how the interactive elements kept me motivated and made the learning experience enjoyable and impactful.
Reviewer Profile

5.0

“Empowering and Insightful Learning Journey”
I appreciated the hands-on approach, clear explanations, and engaging content throughout the course. The practical examples helped solidify my understanding, and the supportive instructors made the experience truly enriching. It was a well-structured program that inspired me to keep learning and growing!
Reviewer Profile

5.0

Malaysia
“Great Exposure and Easy to Follow Through!”
The design of the course is easy and simple for beginners to follow through, and I loved the addition of real case studies which reinforced my understanding.
Reviewer Profile

5.0

India
“Enjoyed Learning Using Examples Like Nike, Star Wars, etc.”
The course was easy to understand and was very helpful in learning different kinds of marketing strategies used by different companies.
Reviewer Profile

5.0

India
“Good Learning, Course is Simple and Easy to Understand”
Completing this course has been an incredibly rewarding experience. I gained valuable insights and learned practical skills that I can apply in real-life situations. Thank you for providing such a well-structured and engaging learning journey!
Reviewer Profile
Abdul Salam

5.0

“Knowledgeable and Convenient Platform for Learning Market Research”
Suitable virtual platform, amazing way of teaching and delivering lectures, and above all, no fixed time duration for lectures made me able to set my suitable time to watch the videos and to learn in the way that feels convenient and comfortable. Such platforms are also required for many students who have busy routines, are unable to join expensive classes, and want to set their time for attending the classes. Looking forward to having such more free digital learning platforms ahead. Best Regards, Abdul Salam
Reviewer Profile

4.0

India
“Conduct Market Research, Analyze Data, and Make Informed Decisions”
I appreciate the practical approach, real-world examples, and focus on data-driven decision-making.
Reviewer Profile

5.0

India
“The Course was Beginner Friendly and Easy to Follow”
All aspects of market research were included with good examples.
Reviewer Profile

4.0

India
“Practical Insights into Qualitative and Quantitative Research Methods”
The market research course provided a solid foundation in both qualitative and quantitative research methods. The real-world case studies and hands-on projects were especially useful for practical application. The instructors were knowledgeable, and their explanations were clear and concise. However, incorporating more modern digital tools could further enhance the course's relevance.
Reviewer Profile

5.0

India
“Comprehensive Understanding of Research Methodologies”
I particularly appreciated the interactive sessions and the use of real-world case studies, which made the theoretical concepts more relatable and applicable. However, I felt that some topics were rushed, and additional practical examples could enhance the learning experience. Overall, the course equipped me with essential skills for conducting effective market research, and I would recommend it to anyone looking to deepen their understanding of market analysis and strategy development.

Our course instructor

instructor img

Dr. Jones Mathew

Principal and Head of Institution; Professor Emeritus - Marketing, Great Lakes, Gurgaon

Management Expert

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162.8K+ Learners
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2 Courses

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Market Research free course?

Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Market Research course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Market Research course?

Great Learning Academy provides this Market Research course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Market Research course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Market Research course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

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