Free Course on Market Research
Market Research
4.51
Intermediate level
2.25 learning hrs
Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.
Instructor:
Dr. Jones Mathew
Modules updated 07/2025
About this course
Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.
This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods.
You can now explore more on management courses by going through Great Learning’s Online Management Courses and enrolling in the most preferred Degree and PG programs that support your career goals, and earning certificates on completing the registered courses.
Course outline
Marketing Information and Customer Insights
Market Research - Introduction, Obstacles and Approaches
Research Instruments, Sampling Plan, and Contact Methods
Analyzing and using Marketing Information
Get access to the complete curriculum once you enroll in the course
4.51
Our course instructor
Dr. Jones Mathew
Principal & Head of Institution Professor - Marketing Great Lakes institute of Management, Gurgaon
Management Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
Will I get a certificate after completing this Market Research free course?
Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this Market Research course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.
Is there any limit on how many times I can take this free course?
Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
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