Free Course on Market Research

Market Research

star 4.51  Intermediate level 2.25 learning hrs 49.5K+ Learners

Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.

Instructor:

Dr. Jones Mathew

Key Highlights

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Master in-demand skills & tools

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About this course

Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.

This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods. 

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Course outline

Marketing Information and Customer Insights

Market Research - Introduction, Obstacles and Approaches

Research Instruments, Sampling Plan, and Contact Methods

Analyzing and using Marketing Information

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn market research fundamentals.
  • Students and job seekers exploring marketing careers.
  • Working professionals who conduct customer research.
  • Learners who want a Market Research certificate.

Market Research

rating icon 4.51

2.25 Hours

Intermediate

49.5K+ learners enrolled so far

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Learner reviews of the Free Courses

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Reviewer Profile

5.0

★★★★ ★
India
“The Well-Structured Curriculum and Engaging Materials Made the Learning Process Enjoyable and Efficient”
The well-structured curriculum and engaging materials made the learning process enjoyable and efficient. I am grateful for the opportunity to connect with fellow learners from diverse backgrounds and gain valuable insights from their perspectives. This course has not only equipped me with new knowledge and skills but has also ignited a passion for lifelong learning.
Reviewer Profile

4.0

★★★ ★ ☆
India
“My Experience is Very Good. I Like the Learning Style of Sir”
This section provided valuable insights into how businesses can effectively process and interpret marketing data to drive decision-making. It was particularly useful in understanding how data analysis uncovers customer trends and behaviors, which can improve targeting, product development, and marketing strategies. The course emphasized practical applications of marketing information, making it easier to see its relevance in real-world scenarios.
Reviewer Profile

5.0

★★★★ ★
India
“Market Research and Their Benefits in the Area of Marketing Strategies and Market Trends”
The Market Research course offered by platforms like Great Learning typically covers the following topics: Introduction to Market Research: Understanding the basics of market research and its importance in decision-making. Overview of qualitative and quantitative research methods. Data Collection Methods: Techniques such as surveys, interviews, focus groups, and observational studies. Use of digital tools and platforms for collecting customer data.
Reviewer Profile

4.0

★★★ ★ ☆
India
“I Enjoyed Gaining Insights into Consumer Behaviour Through Hands-On Research Methods Like Surveys and Interviews”
What I enjoyed most was the opportunity to gain deeper insights into consumer behaviour and preferences. The process of analyzing real-world data and interpreting trends provided a valuable perspective on how market forces shape decision-making. I also appreciated how engaging and informative the research methods were, especially the hands-on approach through surveys and interviews, which allowed me to understand the nuances behind customer choices.
Reviewer Profile

4.0

★★★ ★ ☆
India
“Market Research and Consumer Insights”
The course was highly insightful, providing a deep understanding of key concepts and practical applications. It offered valuable perspectives on industry trends, real-world problem-solving, and critical thinking. The interactive sessions and case studies enhanced learning by bridging theoretical knowledge with practical execution, leaving me better equipped to tackle future challenges effectively.
Reviewer Profile

5.0

★★★★ ★
“The ability to work on real-world projects and receive personalized feedback from the instructor was a highlight.”
I appreciated the well-structured curriculum and the opportunity to connect with other learners in the discussion forums. The course materials were easy to follow, and the pace was appropriate.
Reviewer Profile

5.0

★★★★ ★
“The Course Was Very Precise and at the Same Time Immersive”
As I am a busy individual, finding time to learn a new skill was hard to come by. However, GL not only delivered a self-paced course but also one that was to the point and precise. I enjoyed learning with GL; keep up the good work!
Reviewer Profile

5.0

★★★★ ★
India
“This Course Provided an Engaging and Comprehensive Learning Experience, Focusing on Key Management Principles, Leadership Skills, and Strategic Thinking”
The course included a wide range of topics such as project management, team dynamics, decision-making, and conflict resolution, which equipped us with essential skills applicable in various professional settings.
“A Good Informative Certification Course”
A good informative certification course. I have learned good basics of Market Research through this course.
Reviewer Profile

5.0

★★★★ ★
India
“Key Insights Gained Through Research Methodologies”
Throughout this learning process, I explored various research techniques, such as eye-tracking for consumer behavior and in-depth observational studies. I learned the importance of selecting the right sampling method to ensure data validity and how to analyze behavioral trends effectively. This knowledge will be invaluable for future projects, particularly in designing effective market research and product strategies.

Our course instructor

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Dr. Jones Mathew

Principal and Head of Institution; Professor Emeritus - Marketing, Great Lakes, Gurgaon

Management Expert

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163.5K+ Learners
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2 Courses

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Market Research free course?

Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Market Research course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Market Research course?

Great Learning Academy provides this Market Research course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Market Research course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Market Research course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

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