About this course
This beginner course explains some basic terminologies used in marketing and discusses an application of analytics in retail. Marketing analytics is the process of measuring, managing and analyzing marketing performance to maximize effectiveness and to optimize return on investment. The course also explains RFM, a marketing technique that is used to determine quantitatively which customers are the best ones by examining factors such as recency of purchase, frequency of purchase, and how much a customer spends.
RFM Analysis in Tableau
Marketing and Retail Analytics
- Overview of Marketing
- Marketing Terminologies Part 1
- Marketing Terminologies Part 2
- RFM Analysis - Using Tableau
- RFM Analysis Using - KNIME - Part 1
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Discussion on Marketing and Retail Analytics
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