Data Science

Marketing & Retail Analytics - Advanced

4.52 (153 Ratings)


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About this course

This is an advanced course that increases your knowledge in marketing especially customer segmentation. This course is a further expansion for Marketing and Retail Analytics. Marketing analytics is the process of measuring, managing and analyzing marketing performance to maximize effectiveness and to optimize return on investment. The course explains the concept of customer segmentation using Cluster Analysis.


  • Clustering

Course Syllabus

Marketing & Retail Analytics - Advanced

  • Cluster Analysis
  • k means Segmentation

Course Certificate

Get Marketing & Retail Analytics - Advanced course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

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