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Free Advanced Marketing and Retail Analytics Course

Marketing & Retail Analytics - Advanced

star 4.58  Advanced level 1.5 learning hrs 22.6K+ Learners

Instructor:

Prof. Raghavshyam Ramamurthy

Marketing & Retail Analytics - Advanced

star 4.58  Advanced level 1.5 learning hrs 22.6K+ Learners
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Skills you will gain

Clustering

KINME

Key Highlights

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About this course

Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The course provides a tutorial on analyzing the retail data to win more sales and customers in the market. This advanced course on marketing and retail analytics will help you increase your marketing knowledge, especially market segmentation. The course is the expansion of the beginner course in marketing and retail analytics and explains the concept of customer segmentation using Cluster Analysis as well as retail analytics solutions. 

Great Learning offers several online data Science courses to advance your career. Earn a Postgraduate Certificate by enrolling in the best Data Science & Business Analytics Online Course powered by The University of Texas at Austin. Get access to an ample amount of knowledge and career opportunities after completing the course. Great Learning provides career services along with resume-building services and personalized guidance that help you kick start your career.

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Course outline

Cluster Analysis

k means Segmentation

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Marketing & Retail Analytics - Advanced

rating icon 4.58

1.5 Hours

Advanced

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22.6K+ learners enrolled so far

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Get free course content

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Master in-demand skills & tools

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Test your skills with quizzes

Trusted by 10 Million+ Learners globally

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4.6
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4.89
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4.94
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4.7

Learner reviews of the Free Courses

4.58
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Reviewer Profile
ANKUR KUMAR

5.0

★★★★ ★
Country Flag India
“Gaining Practical Insights into Consumer Behavior and Marketing Strategies”
I particularly enjoyed the hands-on approach of the course, which allowed me to apply theoretical concepts to real-world scenarios. The discussions on advanced analytics tools were enlightening and provided me with valuable skills to analyze market trends effectively. Additionally, the collaborative environment fostered engaging discussions that enriched my learning experience.
Read more
Reviewer Profile
Ayush Soni

5.0

★★★★ ★
Country Flag India
“Feedback on Marketing & Retail Analytics: Insights and Suggestions”
The Marketing and Retail Analytics course was informative and well-structured. I learned valuable techniques for analyzing customer data and improving marketing strategies. The instructor provided clear explanations and real-world examples. I would recommend this course to anyone looking to enhance their marketing and retail analytics skills.
Read more
Reviewer Profile
Rose

5.0

★★★★ ★
Country Flag Canada
“Refreshing My Knowledge on Consumer Analysis”
The instructor covered a broad range of information, but the focus was on increasing sales by using data to identify targets. The breakdown of segmentation was a good example for the retail/service industry. Easy to follow :)
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Reviewer Profile
M Saad Rashid

5.0

★★★★ ★
“The Course Teaches Market Segmentation and More”
Explore the most engaging aspects of the Marketing & Retail Analytics - Advanced course. From in-depth segmentation techniques to advanced analytical tools, discover what makes this course a standout for you.
Read more
Reviewer Profile
Shivansh Arora

5.0

★★★★ ★
Country Flag India
“Great Learning of Data Analytics”
Good experience, got a good dataset to work upon and a great hands-on experience with tools like KNIME and Tableau.
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Reviewer Profile
Sanjivan Balajawahar

5.0

★★★★ ★
Country Flag Malaysia
“Highlights the Analytics Side of Marketing Really Well”
This course is fun and gives a really thorough breakdown of how retail analytics works.
Read more
Reviewer Profile
Karuna Kesavan Kothandath

5.0

★★★★ ★
Country Flag United States
“Very Informative Video Covers All the Relevant Parts”
Nice presentation. Practice problems are very helpful and easy to understand.
Read more
Reviewer Profile
Dinesh S

4.0

★★★ ★ ☆
Country Flag India
“The Course Was Both Informative and Well-Structured”
I particularly appreciated the curriculum and the depth of the topics covered, which provided a strong understanding of the subject. The skill-building tools and assignments were effective in applying what I learned. The instructor's clear explanations and interactive approach made complex concepts easier to grasp. Overall, the course was easy to follow and kept me motivated throughout.
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Reviewer Profile
Velmurugan Sankaranarayanan linkedin icon

5.0

★★★★ ★
Country Flag India
“Data Science Marketing & Retail Analytics”
The course is very interesting and makes learning easy to understand. Excellent job.
Read more
Reviewer Profile
Ishita linkedin icon

5.0

★★★★ ★
Country Flag India
“Great Intelligent Informative Completion”
Great intelligent informative completion, informative, more data analysis.
Read more

What our learners enjoyed the most

Our course instructor

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Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization

Data Science Expert

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60.7K+ Learners
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2 Courses
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Marketing Retail Analytics Advanced free course?

Yes, you will get a certificate of completion for Marketing Retail Analytics Advanced after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Retail Analytics Advanced course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Retail Analytics Advanced can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Retail Analytics Advanced course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Retail Analytics Advanced course?

Great Learning Academy provides this Marketing Retail Analytics Advanced course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Retail Analytics Advanced course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Retail Analytics Advanced course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

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