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Marketing Mix Free Course

Name: 4Ps of Marketing Mix
Rating: 4.52 (2288 reviews)

4Ps of Marketing Mix

4.52 Beginner level 3.75 learning hrs 39.6K+ Learners

Enrol for this free course to learn about 4Ps of marketing. Learn from our experts on attributes of product, sensitivity of price, distribution channels and more. Start today!

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Skills you will gain

Attributes of Product

Sensitivity of Price

Promotional Strategies in Digital Age

Distribution Channels

Key Highlights

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Master in-demand skills & tools

Test your skills with quizzes

About this course

4 Ps of Marketing is one of the best-known models in marketing that defines the marketing options of the brand in terms of product, price, promotion, and place. The model can be used while planning a new business or evaluating the existing one to optimize the business's target market. The introductory course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business, including marketing, primarily works in real-time. This course will discuss some of the most critical elements related to various marketing mix elements. You will gain skills related to product attributes, the sensitivity of price, promotional strategies in the digital age, and distribution channels. These elements are interconnected to each other. Upon completing the course, you should be able to understand the interconnection between the 4Ps of Marketing Mix.

Browse through Great Learning’s Online Management Courses that make you proficient in Marketing and other management skills.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Overview of Marketing Mix

Overview of Product Mix

Types of Product

Levels of Product

Elements of Product

Strategies to Improve Business by Changing Product Mix

Product Standardisation Versus Product Customisation

The Essentials of Price Mix

Price is a Double Edged Sword

Types of Pricing

Factors Affecting Pricing Decisions

Place Mix

Advertising as the Promotional Strategies

Personal Selling

Sales Promotion and Public Relation

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4Ps of Marketing Mix

4.52

3.75 Hours

Beginner

39.6K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Learner reviews of the Free Courses

4.52

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Shafquat Hamid Khan

4.0

★★★ ★ ☆

“Mastered the 4Ps (Product, Price, Place, Promotion) framework to optimize marketing strategies.”

I liked how the course provided a deep dive into each element of the marketing mix and demonstrated their interconnectedness. The practical examples helped clarify how businesses can adjust their strategies for different products and markets. Understanding how to balance and tailor the 4Ps to meet customer needs and business objectives was particularly valuable. It enhanced my ability to create cohesive and effective marketing plans.

Gagandeep Singh

5.0

★★★★ ★

Germany

“Very good, best teacher, best lessons”

The course was informative and well-organized, providing a clear understanding of key concepts. The teacher was engaging and knowledgeable, always willing to help clarify doubts. The practical examples used throughout the course enhanced my learning experience. Overall, a valuable and enriching educational experience.

David Born

4.0

★★★ ★ ☆

Germany

“Inspring course with a highly skilled instructor”

Marketing belongs to my biggest interest groups so I chose this course for knowing more about 4Ps

Shivam Tiwari

5.0

★★★★ ★

India

“Marketing strategies like 4Ps (Product, Price, Place, Promotion) are essential for business success, driving growth, awareness, and customer loyalty."”

"Effective implementation of the 4Ps of marketing (Product, Price, Place, Promotion) helps businesses target the right audience, increase brand awareness, and boost sales. By creating the right product, pricing it strategically, selecting appropriate distribution channels, and promoting it effectively, businesses can build strong relationships with consumers and achieve long-term success. Adaptation to market trends and customer needs ensures business growth and competitive advantage."

THanga balaji

4.0

★★★ ★ ☆

India

“The 4 Ps of Marketing are Product, focusing on what is offered; Price, determining the cost; Place, deciding where and how it's sold; and Promotion, communicating its value. ”

The 4 Ps of Marketing are Product, focusing on what is offered; Price, determining the cost; Place, deciding where and how it's sold; and Promotion, communicating its value. Together, they shape the marketing strategy to attract and retain customers. Effective alignment ensures competitive success.

Sanket Patil

5.0

★★★★ ★

India

“Introduction of 4Ps of marketing management ”

The correct answer is: Attention, Interest, Desire and Action. AIDA is a marketing model that describes the stages a customer goes through in the buying process: 1. Attention: Capturing the customer's awareness. 2. Interest: Engaging them with relevant information. 3. Desire: Creating a strong want for the product or service. 4. Action: Encouraging the customer to take the next step, like making a purchase.

Rudra Patel

5.0

★★★★ ★

India

“Introduction of 4Ps of marketing management ”

Attention, Interest, Desire, and Action The AIDA model represents the stages a consumer goes through in the decision-making process when interacting with advertising: Attention: Capturing the consumer's awareness. Interest: Engaging them by highlighting benefits. Desire: Creating a need or want for the product. Action: Encouraging the consumer to take a specific action, like making a purchase. This model is widely used in marketing and advertising to structure campaigns effectively.

Alka Kiranlal

4.0

★★★ ★ ☆

United Arab Emirates

“helps to know more about the topic, its importance and types ”

marketing mix is to design and implement a combination of strategies (commonly referred to as the 4Ps: Product, Price, Place, and Promotion) that effectively meet customer needs, achieve business objectives, and create competitive advantage in the market.

Muhammed Zain E T

5.0

★★★★ ★

Saudi Arabia

“Product is a bundle of ………….? Process,attributes,utilities,cost units which from these?”

Product is a bundle of: *Benefits, Features, and Attributes* A product is a combination of tangible and intangible elements that satisfy customer needs and wants. It encompasses: *Core Components:* 1. Benefits: Solutions to customer problems or needs 2. Features: Characteristics that provide benefits (e.g., quality, design) 3. Attributes: Physical or intangible characteristics (e.g., color, brand name)

Muhammad Zhoriif Bin Ahmad Shukri

5.0

★★★★ ★

Malaysia

“Overview of Marketing Mix via 4Ps of it”

Types of Product Levels of Product Elements of Product Strategies to Improve Business by Changing Product Mix

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What Does The 4P’s Mean in Marketing?

The 4 P's stand for Product, Price, Place, and promotion. These are also known as the 4P’s of the marketing mix. These are the most crucial factors involved in marketing a good or service.

Are the 4 P’s of marketing still relevant?

Yes, the 4P’s of marketing are still relevant, and the digital age has given an edge to these 4Ps. These 4 P's are crucial factors for the growth of any brand.

How do you use the 4P’s of marketing?

The 4P’s are used before the launch of any product. The 4P’s helps in understanding the customers’ requirements, the product’s pricing, which is neither too high nor too low, the place where you are going to target your audience, and the method of promotion you will use to acquire your potential customers.

Will I get a certificate after completing this 4Ps of Marketing free course?

Yes, you will get a certificate of completion for 4Ps of Marketing after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this 4Ps of Marketing course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of 4Ps of Marketing can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the 4Ps of Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free 4Ps of Marketing course?

Great Learning Academy provides this 4Ps of Marketing course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this 4Ps of Marketing course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free 4Ps of Marketing course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.