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Marketing Mix Free Course

Name: 4Ps of Marketing Mix
Rating: 4.52 (2291 reviews)

4Ps of Marketing Mix

4.52 Beginner level 3.75 learning hrs 39.7K+ Learners

Enrol for this free course to learn about 4Ps of marketing. Learn from our experts on attributes of product, sensitivity of price, distribution channels and more. Start today!

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Skills you will gain

Attributes of Product

Sensitivity of Price

Promotional Strategies in Digital Age

Distribution Channels

Key Highlights

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Master in-demand skills & tools

Test your skills with quizzes

About this course

4 Ps of Marketing is one of the best-known models in marketing that defines the marketing options of the brand in terms of product, price, promotion, and place. The model can be used while planning a new business or evaluating the existing one to optimize the business's target market. The introductory course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business, including marketing, primarily works in real-time. This course will discuss some of the most critical elements related to various marketing mix elements. You will gain skills related to product attributes, the sensitivity of price, promotional strategies in the digital age, and distribution channels. These elements are interconnected to each other. Upon completing the course, you should be able to understand the interconnection between the 4Ps of Marketing Mix.

Browse through Great Learning’s Online Management Courses that make you proficient in Marketing and other management skills.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Overview of Marketing Mix

Overview of Product Mix

Types of Product

Levels of Product

Elements of Product

Strategies to Improve Business by Changing Product Mix

Product Standardisation Versus Product Customisation

The Essentials of Price Mix

Price is a Double Edged Sword

Types of Pricing

Factors Affecting Pricing Decisions

Place Mix

Advertising as the Promotional Strategies

Personal Selling

Sales Promotion and Public Relation

Get access to the complete curriculum once you enroll in the course

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4Ps of Marketing Mix

4.52

3.75 Hours

Beginner

39.7K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Learner reviews of the Free Courses

4.52

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71%

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20%

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Ar Sai Gayatri Sahoo

5.0

★★★★ ★

India

“Transformative Learning Experience”

I truly enjoyed the interactive sessions and practical applications of concepts. The instructors were knowledgeable and engaging, making the learning process enjoyable. The collaborative projects allowed me to connect with peers and apply what I learned in real-world scenarios. This experience has significantly enhanced my understanding and confidence in the subject matter, and I appreciate the supportive learning environment. Overall, it was a valuable and enriching experience that I would highly recommend!

Ismail Memon

4.0

★★★ ★ ☆

“Feedback on the 4 Ps of Marketing Mix”

I recently completed the 4 Ps of Marketing Mix course online, and I couldn’t be more pleased with the experience! The course was incredibly well-structured, making complex concepts easy to grasp and apply in real-world situations. Each module on Product, Price, Place, and Promotion provided clear, practical insights into how to effectively manage and strategize for a successful marketing campaign.

Sethuraj R

5.0

★★★★ ★

India

“The Four Ps of Marketing Defined and Explained Effectively”

It’s a very good program and it is very useful for us. We obtained a lot of information about the four Ps of marketing.

Omaar Maqbool

4.0

★★★ ★ ☆

India

“Navigating New Horizons: My Journey of Discovery”

The 4 Ps of marketing mix—Product, Price, Place, and Promotion—are essential tools for creating effective marketing strategies. Here’s what stands out about each: Product: It encompasses the features, quality, and design of the offering. A well-defined product meets customer needs, making it easier to build loyalty. Price: This reflects the perceived value and affordability. Effective pricing strategies can attract diverse customer segments while maximizing profits. Place: Distribution channels ensure that products reach consumers efficiently.

Sreenath P V

5.0

★★★★ ★

United Arab Emirates

“Insights on Effective Marketing Strategies”

I enjoyed learning about the AIDA model and the importance of the 4 Ps in creating a successful marketing mix. Understanding how each element interacts to influence consumer behavior was particularly enlightening. It’s fascinating to see how strategic pricing and targeted advertising can drive business success!

Hitesh Choudhary

5.0

★★★★ ★

India

“The 4 Ps of Marketing: Product, Price, Place, and Promotion”

The 4 Ps of marketing are: Product: The good or service being offered. Price: The amount charged for the product or service. Place: The distribution channels used to deliver the product. Promotion: The communication strategies used to promote the product.

Nabeel Ahmed

5.0

★★★★ ★

India

“My Learning Experience: Curiosity and Growth”

My learning experience has been multifaceted and enriching. It began with a foundational curiosity that drove me to explore various subjects, from the sciences to the arts. Each area offered unique insights and perspectives, encouraging me to think critically and analyze information from different angles. Collaboration played a significant role in my journey. Working on group projects allowed me to engage with others, share ideas, and develop communication skills. These interactions not only broadened my knowledge but also taught me the importance of teamwork and compromise.

beryljeyaseelan@gmail.com

5.0

★★★★ ★

India

“The 4 Ps of the Marketing Mix: Product, Price, Place, and Promotion”

I liked how the 4 Ps provide a clear framework for creating a comprehensive marketing strategy. It covers all critical aspects—product design, pricing strategies, distribution, and promotion—ensuring that every business decision is aligned with the target market.

Annie Rajam

5.0

★★★★ ★

India

“The 4 Ps of the Marketing Mix: Product, Price, Place, and Promotion”

Vivaan Darda

5.0

★★★★ ★

India

“4 Ps of Marketing and Its Importance”

The course had a lot of information on the basics of marketing, especially the 4 Ps.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What Does The 4P’s Mean in Marketing?

The 4 P's stand for Product, Price, Place, and promotion. These are also known as the 4P’s of the marketing mix. These are the most crucial factors involved in marketing a good or service.

Are the 4 P’s of marketing still relevant?

Yes, the 4P’s of marketing are still relevant, and the digital age has given an edge to these 4Ps. These 4 P's are crucial factors for the growth of any brand.

How do you use the 4P’s of marketing?

The 4P’s are used before the launch of any product. The 4P’s helps in understanding the customers’ requirements, the product’s pricing, which is neither too high nor too low, the place where you are going to target your audience, and the method of promotion you will use to acquire your potential customers.

Will I get a certificate after completing this 4Ps of Marketing free course?

Yes, you will get a certificate of completion for 4Ps of Marketing after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this 4Ps of Marketing course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of 4Ps of Marketing can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the 4Ps of Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free 4Ps of Marketing course?

Great Learning Academy provides this 4Ps of Marketing course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this 4Ps of Marketing course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free 4Ps of Marketing course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

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